Ineos Plans North American Dealer Network Ahead of Grenadier Launch

If you had questions about how upstart automaker Ineos would sell its vehicles in the U.S., the company finally has some answers. The British chemical company turned automaker plans to release the Grenadier here sometime in 2023, and it plans to sell them through a dealer network with at least 35 stores in North America. 


According to Automotive News, Ineos already has 12 employees in the United States and will at least double that number by January 2023. The automaker has gathered 5,000 reservations in the U.S. and told the publication that its first hires have been in customer experience and marketing to help convert the reservations to paid sales.

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(Not) For Your Eyes Only: Jaguar Land Rover Loses Bid to Squash Defender Lookalike

Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.

In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.

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Familiar Faces: Ineos Debuts Grenadier Design

If it seems like years have passed since we’ve issued an update on Ineos Group’s attempt at building a Defender-inspired SUV, that’s because it has been. The British chemical conglomerate asked Land Rover if it could assemble copies of the then-defunct automobile back in 2016, only to be told to take a hike. Unfazed, CEO Jim Ratcliffe said Ineos would move ahead on the program anyway — focusing instead on building an updated model “influenced” by the utility vehicle, but not a carbon copy.

The company now says the model, dubbed Grenadier, is swiftly approaching production. Even though it doesn’t share any parts with the vintage Defender 110, it still resembles the 4×4 utility to a point that might lead to continued legal troubles with Jaguar Land Rover.

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British Chemical Company Proceeding With 'Defender-inspired' Ride

Last year, we reported on how British chemical company Ineos had approached Land Rover, asking for permission to build a copy of its now-deceased Defender. Land Rover responded unequivocally, stating, “There is no way this is happening.”

Hold on, not so fast there.

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  • MaintenanceCosts I was reading, bobbing my head along, thinking "$5000 and whatever it costs to throw in a 1.8 gasser and we have a winner," and then you have to harsh my mellow by sharing the seller's delusions of grandeur.
  • MaintenanceCosts They can't keep selling through the current hodgepodge mess of desperate or disreputable dealers. Somehow the sales model has to change. Whether they become the Don Quixote that tilts at the franchise-law windmill to sell direct, or they cut a deal to get into another OEM's dealer network, something has to change.They've always been able to engineer competitive cars when they want to, but they haven't had a reasonable way to sell them since the Chrysler tie-up ended.
  • Sgeffe There’s a guy on YouTube who owns several Oldsmobile Diesel-equipped vehicles, including an A-Body with the 4.3 V6. Might be the Chevy.IIRC, Adam Wade on the “Rare Classic Cars” channel stated that this engine was also available in 1985 only in the redesigned C-Bodies (98 Regency, Electra, DeVille/Fleetwood).
  • Tassos It's a GREAT value, but what, if any, profit will GM make from this vehicle? When it prices it at only $30k, while the much smaller and much CRAPPIER FIAT 500E goes for OVER $40k????
  • Tassos The consumers (not the "market") DO trust EVs, but those that are superior and well-priced,THey buy millions of TESLAS and very few copies of all the other dozens and dozens of LEGACY BEVs.Makes sense to me. None of these experienced makers have YET succeeded to design and build a better Tesla, that is ALSO PRICED COMPETITIVELY.