Ineos Plans North American Dealer Network Ahead of Grenadier Launch

Chris Teague
by Chris Teague

If you had questions about how upstart automaker Ineos would sell its vehicles in the U.S., the company finally has some answers. The British chemical company turned automaker plans to release the Grenadier here sometime in 2023, and it plans to sell them through a dealer network with at least 35 stores in North America. 


According to Automotive News, Ineos already has 12 employees in the United States and will at least double that number by January 2023. The automaker has gathered 5,000 reservations in the U.S. and told the publication that its first hires have been in customer experience and marketing to help convert the reservations to paid sales.


Ineos used BMW drivetrain components but says that its connection with the German automaker doesn’t guarantee that we’ll see the SUVs on dealers’ lots. Ineos told Automotive News that it’s looking more at fit and enthusiasm over convenience.


The Grenadier takes a familiar but old-school approach to building off-roaders. Though it will eventually release a smaller electric model, Ineos’ initial offering will feature a turbocharged BMW straight-six, an eight-speed automatic, and a utilitarian interior. Think Land Rover Defender if it hadn’t become so deluxe in its most recent iteration. 


When it lands next year, the Grenadier will have tough competition from serious legacy automakers. Ford just released the Bronco Raptor, and there’s always the Jeep Wrangler waiting to snipe prospective off-road buyers. Perhaps the Grenadier’s biggest problem, however, is that the Land Rover Defender exists. With an estimated starting price of around $62,000, the Ineos aligns closely with the Defender’s $53,500 cost of entry.


[Image: Ineos]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • F. Jason Garriott F. Jason Garriott on Sep 09, 2022

    They're trying to poach some G-wagen buyers. Way similar look.

  • CoastieLenn CoastieLenn on Sep 12, 2022

    So let me get this straight- a brand new, untested and unknown manufacturer of an agricultural SUV with a BMW driveline, aerodynamics of a barn door, and self described "utilitarian interior" will produce an asking price of $62,000? I'm sorry, but WTF? I expect they sell literally 10's of these.

    • DenverMike DenverMike on Sep 12, 2022

      Stranger junk has happened. Remember the Stutz? All it would take is some Kardashian driving one on Tik Tok hitting a Starbucks on Rodeo or In-N-out even.


  • Lorenzo The Renaissance Center was spearheaded by Henry Ford II to revitalize the Detroit waterfront. The round towers were a huge mistake, with inefficient floorplans. The space is largely unusable, and rental agents were having trouble renting it out.GM didn't know that, or do research, when they bought it. They just wanted to steal thunder from Ford by making it their new headquarters. Since they now own it, GM will need to tear down the "silver silos" as un-rentable, and take a financial bath.Somewhere, the ghost of Alfred P. Sloan is weeping.
  • MrIcky I live in a desert- you can run sand in anything if you drop enough pressure. The bigger issue is cutting your sidewalls on sharp rocks. Im running 35x11.5r17 nittos, they're fine. I wouldn't mind trying the 255/85r17 Mickey Thompsons next time around, maybe the Toyo AT3s since they're 3peak. I like 'em skinny.
  • Adam4562 I had summer tires once , I hit a pothole the wrong way and got a flat tire. Summer tires aren’t as durable as all season , especially up in the northeast . They are great of u live in Florida or down south . I have all season tires which are on my Subaru which is awd. My mom has a car so she switches from all season to snow tires . I guess depends on the situation
  • MaintenanceCosts I hope they make it. The R1 series are a genuinely innovative, appealing product, and the smaller ones look that way too from the early information.
  • MaintenanceCosts Me commenting on this topic would be exactly as well-informed as many of our overcaffeinated BEV comments, so I'll just sit here and watch.
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