#HeavyDuty

Ford Motor Company clearly wasn’t secure in knowing that its new 3.5-liter Ecoboost engine will give the F-150 the most V6 power in its class, or that the 2017 Super Duty will have the most torque in its class. And never mind that a looming diesel variant of the F-150 will likely get the best fuel economy in its class.

Ford wanted the gold medal in the fuel tank capacity race, and it just won by a mile. Actually, many miles.

Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand.

But how is Jeep going to keep its 6,500 UAW members in Toledo working after 2017 when the Cherokee departs and there’s a gaping 240,000 unit hole to fill? Uncertainty over how this gap will be filled, in conjunction with the failure of union negotiators to eliminate the two-tier wage system, were the primary factors in a strong no vote from UAW members in Toledo last week. Nonetheless, FCA has a unique opportunity to address their workforces’ legitimate concern over job security, give consumers what they want, and find new homes for Jeep products across the globe.

The Chevrolet Silverado has outsold the Ford F-150 so far this year, but sales of Ford’s Super Duty trucks have boosted the company’s truck business past its competition, PickupTrucks.com is reporting.

All three truck makers are selling more pickups than they were a year ago, but flagging F-150 sales and depleted inventory could be keeping Ford’s perennial half-ton leader back.

FCA isn’t content with taking the horsepower crown with the Dodge Charger Hellcat. They also want to win the torque war amongst the heavy-duty pickups and grab a first place towing trophy in the process.

Nothing is more American than the pickup truck. If the stars and stripes thing ever gets old, they will probably get replaced by a RAM / GM / Ford montage. The other thing that’s quintessentially American is an arms race. No, I’m not talking military hardware, I’m talking about the eternal RAM vs Chevy/GMC vs Ford tuck wars. Who has the best frame? Who has the best engine? Who can haul the most? Be prepared to draw your weapons and click past the jump. Chrysler sent me a 2013 RAM 3500 for a week and then invited me to taste test the refreshed 2014 model for a day.

The last few years have been a struggle for a lot of folks. Financial meltdowns. Millions of bankruptcies. Massive unemployment. Our ‘global’ economy continues to experience a maelstrom of wealth destruction that seems to make nearly everyone guard their money.

It’s been hell for most…. but guess what? In spite of it all you are among the few who have thrived. In fact you are laughing all the way to your nearest dealership.

So get your something nice! Let’s say the budget is up to $65,000. What would you buy for yourself? Would it be a lightly used Lexus with all the trimmings? A new BMW 5-Series? Maybe one of those VW Touaregs with the diesel engine and all the luxury trappings of a neo-Audi.

In my neck of the woods where the suburbs meets the ex-urbs, this question has only one suitable answer… a truck.

In his New York Times comparison of heavy-duty pickup trucks, Ezra Dyer opens with a provocative comparison:

Heavy-Duty pickup trucks are the supercars of the truck world. They have more power than drivers are likely ever to exploit, and bragging rights depend on statistics that are, in practical terms, theoretical.

How does he figure?

While you can’t buy a diesel engine in a mainstream light-duty pickup, heavy-duty pickups now offer propulsion suitable for a tandem-axle dump truck.

I’m not exaggerating. Ford’s 6.7-liter Power Stroke diesel V-8 packs 400 horsepower and 800 pound-feet of torque; the base engine in a Peterbilt 348 dump truck offers a mere 260 horsepower and 660 pound-feet. Does your pickup really need more power than a Peterbilt?

I’m guessing most HD truck owners won’t take kindly to the question, especially coming from a scolding Gray Lady. But if you read the full review, you’ll find that Dyer was able to locate at least one contractor willing to admit that he realized he just didn’t need his HD’s overabundance of ability. It goes against the grain of the “bigger, faster, tougher, more” marketing message that has helped make trucks such a huge part of the American market, but is it possible that the tide is turning? Have pickups improved too much? The huge sales of Ecoboost V6-powered F-Series certainly suggests the we may just be moving towards a more pragmatic truck-buying market…

Trucks are a hot commodity in America. According to a few pickup truck forums, if you’re not some leftist tree hugger, then you either have a pickup truck or want a pickup truck. Truth be told, every time I bought a new car, I secretly wanted a pickup truck: a huge red one-ton diesel pickup truck. So when the US Government Dodge said one would be available for a week, I jumped at the opportunity. Not one week later and occupying four parking spots was that boyhood Tonka-truck dream: an extended bed, dually-equipped 2010 Dodge Ram 2500 SLT Crew Cab 4X4 (seriously, could that name be any longer?), but is the boyhood dream shattered by adult realities?