#GenevaInternationalMotorShow

Well, that’s it, then. Is the traditional auto show dead? The tombstone has yet to be erected, but Monday’s cancellation of the 2021 Geneva International Motor Show, coming on the heels of so many cancellations in 2020, certainly makes it feel as if, somewhere, an epitaph’s being chiseled on a monument.

The planned 2020 Geneva event was the first international trade show cancelled this year (at the 11th hour, it should be noted) as the coronavirus spread north from a Northern Italy hot spot, heralding a slew of cancellations to follow. New York, a month later, then Detroit in June. China and Germany.

And now Geneva again.

Automakers are reassessing the number of employees they’re willing to send to next week’s Geneva International Motor Show. While plenty are simply exercising their right to snub the show, with over a dozen giving advance notice that they will not be in attendance, others are reconsidering what’s prudent as a viral outbreak grows in Europe. Overall, the industry is scaling back on the number of people it feels comfortable sending to the show.

New coronavirus cases in Switzerland have left some worried that the trade event will be cancelled at the last minute.

“The coronavirus public health crisis alone puts a big question-mark next to this year’s show,” David Leggett, automotive editor at data and analytics specialists GlobalData, told The Telegraph this week.

On Thursday, Toyota said it plans to send only business-critical staff to Geneva, specifically those responsible for operations in Europe and nobody else. Volkswagen Group also plans to send only those deemed mission critical, according to Automotive News — and that’s just for starters.

As we get older, whole sections of our lives are mentally distilled into a handful of standout moments, accompanied by the broad strokes of shared experiences. Among them is the middle school dance, which really isn’t so much a dance as it is an opportunity for people to stand around wishing everyone would couple up and get the party started. Everyone’s hunting for a partner, but few will see that dream realized, leaving them to stand by their closest friends while they mumble “it sure would be nice to find someone to dance with” into their fifth cup of punch.

The Geneva Motor Show looked a lot like that this year. With car sales cooling, emission controls tightening, and ambitious mobility projects eating into automakers’ profit margins, many companies believe the industry is evolving. However, no one’s certain what the future holds, so they’re dabbling in everything. That’s not a sound business strategy, especially if there’s no one around to help you share the financial burden.

As a result, auto executives spent quite a bit of time in Geneva hinting that they could use a dance partner.

It’s the Chicago Auto Show this week, but some manufacturers are already teasing models for March’s Geneva International Motor Show. Despite many automakers taking a powder on next month’s event, Mazda just announced plans to unveil a new compact crossover in Switzerland.

Our best guess is that this is a preliminary concept for something that could eventually morph into the next-generation CX-9. However, there’s also an equally good chance Mazda may be testing the waters for a return of the CX-7 or possibly delivering an updated version of the CX-4 that’s only available in China right now.

Jaguar Land Rover previously mentioned it was working on a two-door flagship sport utility vehicle for Range Rover — a model it promised would be the most expensive in the brand’s 70-year history. It certainly kept that promise. With a starting price of $295,000, the Range Rover SV Coupe fits the bill.

Ditching the “utility” portion of sport utility vehicle, the SV Coupe is all about style over substance. However, it is not the first two-door model offered by the company. Long after the Classic left the lineup, Range Rover built the Evoque Coupe until 2017. But that model was comparably pedestrian and didn’t come anywhere near the SV’s price tag. Nor did it boast the same level of hardware.

Range Rover has announced it will introduce a new flagship model called the SV Coupé. Now, before you allow your head to come apart like a meat-filled piñata at the thought of Range Rover building a car, recall that upscale automakers have all agreed that literally anything can be considered a coupe now. The new Range Rover should have about as much in common with traditional coupes as Chevrolet’s K5 Blazer.

Limited to no more than 999 examples, the model pays tribute to Land Rover’s original two-door Range Rover for the company’s 70th birthday. The automaker promises unparalleled refinement on the inside and and elegant styling outside. It’s a vehicle for those of discerning tastes and a flush bank account — definitely not for plebeian society.

Volkswagen may bring to Geneva two new small crossovers to complement its aging crossover lineup —including a production version of the T-ROC Concept it showed off in Geneva two years ago — Autocar reported ( via Car and Driver).

The T-ROC and reported T-Cross would both be MQB-based crossovers. The T-ROC is Golf-sized and much more probable for North American audiences than the Polo-sized T-Cross.

That’s in line with what we’ve heard, but don’t bet on a refreshed Golf to bow in Geneva in March — we’re hearing Paris in October for that particular reveal.

Last year, we told you about defunct Borgward rising from the ashes to sell in Germany and China a Porsche-Buick three-row lovechild starting in 2017.

Now it appears that the automaker with a name that only the Swedish Chef from “The Muppets” could love has something else to show in Geneva.

The automaker announced Tuesday that it had “more than a world premiere” scheduled for Feb. 29 ahead of the Geneva International Motor Show.