Borgward Reborn As Bizarre Buick-Porsche Lovechild, Apparently

Aaron Cole
by Aaron Cole

Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.

Buick business up front, Porsche party in the back.

The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.

The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.

The brand will show off its near-production car first at Frankfurt this month and then again in Geneva. The BX 7 will reportedly come in all-wheel drive, hybrid and sport variants, according to the report.

The car will sport a 12.3-inch touchscreen infotainment system, leather seats, advanced safety systems including pedestrian detection, and a seven-speed DSG automatic transmission. Pricing will start at €35,000 ($40,000) and comes with all that glorious body.

borgward reborn as bizarre buick porsche lovechild apparently

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  • Tosh Tosh on Sep 11, 2015

    I'd like to hear about how the Germans will perceive it.

  • Jeff S Jeff S on Sep 11, 2015

    I like the looks of this vehicle. The grill would look better with a Buick emblem on it instead of a Renault emblem. "Wouldn't rather have a Borgward" has a nice ring to it especially as a lead in to the showing of a Harry Potter Movie (Borgward kind of goes with Hogwarts). My problem would be with the quality. It is nicer looking than a lot of vehicles on the market now. Toyota should copy this vehicle. Maybe Foton should take over FCA and GM. Foton could make a good copy of Buicks (especially the Enclave) and Grand Cherokees. Foton would probably raise the level of quality for Chrysler vehicles.

  • KOKing I car-sat an A32 while its owner was out of the country, and the then whiz-bang VQ motor was great, but the rest of it wasn't any better than a XV10 or XV20. Definitely the start of its downward slide, unfortunately.
  • Norman Stansfield Why are leaf springs still a thing on this truck?
  • Syke The expected opening comments. Have had mine for two years now, the car has done exactly what I want out of it, and a little better. I'm quite happy with the car, haven't had to adjust my driving style or needs in the slightest, and . . . . oh, did a mention that I don't give a damn what today's price at the pump is?Probably going to go for a second one in the coming year, the wife's happy enough with mine that she's ready and willing to trade in the Nissan Kicks. Eventually, the not often used van will end up getting traded on a Chrysler Pacifica Hybrid, basically ensuring that we don't use gas for anything except the occasional long trip.And the motorcycles.
  • Bobbysirhan I've never found the Allegro appealing before, but a few years of EV rollouts make it seem downright desirable.
  • Scoutdude I know that dealership. Way back when my friend's grandfather was that Turner that owned the Chrysler Plymouth International dealer, in MacPherson. Of course the International was dropped when they didn't deem the Scout reason enough to keep the franchise. I moved from there in late 1978 so it is possible I saw this running around town way back when.