Holy Crap, Borgward Has Another Car Planned

Aaron Cole
by Aaron Cole

Last year, we told you about defunct Borgward rising from the ashes to sell in Germany and China a Porsche-Buick three-row lovechild starting in 2017.

Now it appears that the automaker with a name that only the Swedish Chef from “The Muppets” could love has something else to show in Geneva.

The automaker announced Tuesday that it had “more than a world premiere” scheduled for Feb. 29 ahead of the Geneva International Motor Show.

The announcement could be a plug-in hybrid version of the BX 7 shown in Frankfurt last year, which is reportedly on the way, or a closer-to-production model of its BX 7. The car shown off last year differed slightly from the initial pictures of the SUV.

Nonetheless, the automaker appears to have some traction with its promise of a three-row SUV powered by a turbocharged 2-liter four in Europe and China — although the latter country’s appetite for luxury cars seems to be fading.

Borgward announced it would plan to sell 800,000 SUVs by 2020, but didn’t say if it would try to re-enter the North American market after a 60-year hiatus.


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  • STS_Endeavour STS_Endeavour on Jan 26, 2016

    Lower picture: Grill inspired by the Hongqi L5?

  • JohnTaurus JohnTaurus on Jan 26, 2016

    I happen to think it looks great. Im not a CUV fan, but a luxury sedan with similar styling would be cool.

  • Jeff S Jeff S on Jan 27, 2016

    Would't you really have a Borgward? No, then how about a Chinese Buick. Coming soon to a dealer near you.

  • -Nate -Nate on Jan 27, 2016

    I will love it if this nameplate makes a successful come back . -Nate

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