#FordMotorCompany

As former treasurer of Ford Motor Company, Schloss probably doesn’t look at that dark period a decade ago with much fondness. It was a rough time, as he, Chief Financial Officer Lewis Booth, and CEO Alan Mulally (among others) attempted to guide their ship through a swirling financial storm.

It’s far calmer waters now, and the 36-year Ford veteran now finds himself serving as CFO of the automaker’s mobility arm. And it will stay that way until the end of December, at which point the 59-year-old Schloss hands over his hat and starts the cushy life of a retired executive.

For Ford, returning to the city of Detroit means first checking off a long list of tax abatements — breaks it says it needs in order to pull off its planned Corktown campus. That would mean $103 million in lost future tax revenue for the city itself, though total incentive package Ford wants amounts to $238.6 million.

Depending on which direction you’re coming from, it’s either agregious or just the cost of doing business.

President Donald Trump jumped on Twitter Sunday morning to rattle off a series of musings I couldn’t have cared less about. However, mixed in with the rest of them, was a reference to last month’s news that Ford abandoned its plans to import the Chinese-built Focus Active into the United States.

“‘Ford has abruptly killed a plan to sell a Chinese-made small vehicle in the U.S. because of the prospect of higher U.S. Tariffs,'” Trump said in reference to a CNBC article from August. “This is just the beginning. This car can now be BUILT IN THE U.S.A. and Ford will pay no tariffs!”

Whether or not you support the president, he has made a genuine effort to convince automakers to do their manufacturing within the United States. However, his comments on the matter make it seem as if he’s a tad confused on how things actually work. Perhaps we can attribute his statement to an unbridled optimism or a tongue-in-cheek jab at Ford. Otherwise, the only explanation is that he doesn’t have the best understanding of what’s happening with the industry — which would be mildly alarming.

With Ford Motor Company dropping all but one car from its lineup to focus on utility vehicles and crossovers, there’s little reason to run ad campaigns for both. You don’t see Coca-Cola running spots for both Diet Coke and Coke BlāK, as the latter of the two beverages disappeared from store shelves roughly a decade ago. Companies don’t bother pushing products they don’t have, and pretty soon Ford won’t have cars.

Thus, the automaker has ended all nationwide marketing for the Fiesta, Focus, Taurus, and Fusion. Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service, said the automaker intends to use the freed advertising dollars on the company’s current and forthcoming utility models — setting aside a portion for the Mustang. But the Fusion, which is slated to stick around for another two years, will have to go without.

Prakash Patel, Ford’s global director of program management and former lead planner for the sixth-generation Mustang, has left the company. Ford Motor Company confirmed Patel’s departure to Automotive News, but declined to discuss the circumstances surrounding his termination.

This makes Patel the second high-ranking exec to leave Ford under a dark cloud this year. In February, former Ford North America president Raj Nair departed the company after an internal investigation turned up instances of “inappropriate behavior” that was “inconsistent with the company’s code of conduct.”

The women of Saudi Arabia have been under a strict no-driving ban for the last 61 years but, thanks to a decree by King Salman, they’re back behind the wheel. Getting to that point was not easy, however. Leading up to the ban’s repeal, female activists spent years driving against the law in protest and speaking out for their right to do so. Among them was prominent women’s rights activist and retired professor Sahar Hasan Nasif, who was arrested in 2013 after posting a video of herself driving.

Ford, which has taken an interest in the cause, promised her a new Mustang after it was announced Salman would give women the right to drive and apply for a license without a male guardian. The new laws came into effect on June 24th, and Ford shipped the vehicle to a dealership in Jeddah.

Nasif tweeted previously that the Mustang was her favorite vehicle and that she was excited to purchase a yellow example when the time came, prompting Ford to give her one on the house.

Apparently, the increasingly complex array of buttons on the side of a modern driver’s seat has become too much for humans to process. There’s just too many ways to adjust our seating position (though not in this writer’s car).

What if, instead of pressing buttons and switches, we could bark orders or use a touchpad? That’s the future Ford envisions.

All eyes were on the now Ford-owned Michigan Central Station in Detroit’s Corktown neighborhood on Tuesday morning, as the automaker formally announced its plan for the derelict building and surrounding neighborhood.

Ford Motor Company recently took the century-old structure, abandoned since 1988, off the hands of its longtime owners, the Moroun family. There’s still no dollar figure attached to that deal, but that’s not what Tuesday was about. Ford’s plan, ambitious and big on vision, breaks down as this: there’ll be 2,500 Ford workers employed in the Corktown neighborhood, tasked with developing autonomous vehicles and related tech. The towering train depot, once restored, will serve as the nerve center.

Joining those employees in Ford-owned buildings scattered around the site will be an equal number of employees working for partners and suppliers, or so Ford hopes. The automaker’s aiming for a miniaturized version of Silicon Valley clustered around Michigan Avenue.

If recent statements from Ford Motor Company were any indication, you’d think we were living in some futuristic society where our grandparents drove Nucleons and the need for a personal vehicle was almost nil. Yes, too much “mobility” talk gets under the skin.

That said, it’s Ford’s domestic rivals who are actually building and fielding production vehicles that drive themselves — and setting up businesses and partnerships that could make the automakers a bundle on the side. By next year, both General Motors and Fiat Chrysler could have self-driving vehicles roaming America, earning their companies money.

Be our guest, Ford claims. There’s bigger things to worry about.

The long-abandoned — and recently reglazed — Michigan Central Station building will host a Ford sign and many Ford employees in the near future, the building’s longtime former owner claims.

Matthew Moroun, son of Detroit businessman Manuel “Matty” Moroun, told Crain’s Detroit Business on Monday that the family has sold the hulking, derelict building to Ford Motor Company as part of the automaker’s wide-ranging plan to take over much of the Corktown district.

We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.

Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.

Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.

Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now.

In 1987, Ford Motor Company published a game for the long-defunct disk operating system universally known as “DOS.” In reality, the software was less of a game and more of a digital showroom that allowed you to demo the company’s 1988 lineup from the comfort of your personal computer. As marketing materials go, you couldn’t have done much better than this for the era, and now it’s a top-rate piece of automotive nostalgia.

Ford Simulator was essentially the car-based equivalent to the CDs distributed by America Online, but before such a thing even existed. The software just had a way of casually showing up and finding its way into your computer room. This was an era when promotional materials were physical and technology had reached a point where the industry could experiment a little.

Tragically, the internet has eliminated this phenomenon like a dog with rabies. You don’t see much physical media at automotive trade shows anymore and any games that include branded models come through publishers that are able to work out a deal with automakers.

However, for almost 10 years, Ford produced a series of computer programs many of us remember fondly — despite being objectively terrible to play.

Ford’s upcoming heavy duty gasoline truck engine, codenamed “7X,” was believed to be a 7.0-liter V8 built with the express purpose of replacing the 6.8-liter Triton V10 and perhaps the 6.2-liter Boss V8.

While the program will indeed bear fruit at Ford’s Windsor Engine Plant next year, there’s a new report claiming the mill’s layout should stir memories of famous engines of yore. We’re talking a large displacement (7.3 liters), iron block, and pushrod valve actuation.

Ford’s F-150 Raptor is one of the meanest off-roaders you can purchase from the factory and, for the 2019 model year, the automaker’s doing its part to further improve its trail worthiness. Instead of going for visual upgrades that might tempt impulsive shoppers, Ford is sticking with hardware and technology.

The 2019 Raptor will receive upgraded shocks, Recaro sport seats, and a new Trail Control system that allows the pickup to cruise through seriously rugged terrain at low speeds — allowing the driver to focus on steering, instead of maintaining momentum and traction. According to the manufacturer, the system automatically adjusts power and braking to each individual wheel and is functional up to speeds of 20 mph. It also works for hill ascent and descent, even on craggy landscapes.

Ford announced a minor recall for the 2018 EcoSport involving brake fluid reservoir caps and user manuals. While these are technically “faulty” components, they weren’t broken or incorrectly manufactured. They were, brace yourself, European.

The automaker says it isn’t aware of any accidents or injuries relating to the parts — and we would be completely astonished if it had. But the recall is going through anyway because Euro-spec components on an American vehicle is the ultimate taboo for regulators. Parts intended for foreign markets on domestic cars is a sick-and-twisted automotive fetish best left to Anglophiles and JDM enthusiasts.