#FordFiesta

Ford has executed an on-then-off strategy with regard to its Fiesta offering in the North American market. Currently in off mode, your local Ford dealer encourages you to look at the sporty and capable first-ever third-world offering EcoSport instead.

But today we’re stepping back in time to 1978 to take a look at the genesis of Fiesta. The Fiestasis, if you will.

It’s August 2019 and your author is pouring one out for little Blue Oval hatchbacks with mouths to match their trousers. Soon to depart from our shores (North American-market production has already ceased), the Focus and Fiesta represented bite-sized bits of fun that weren’t overly expensive and looked a bit derivative. Alas. At least we still have Honda, and it must be noted that Hyundai is stepping up its game in this segment.

For now, one can configure a 2019 Fiesta ST even if it is getting difficult to find them on dealer lots. Today’s post assumes the ST trim is a base car, insofar as we will be adding $0 in options to the sticker price.

Following a scathing analysis from the Detroit Free Press regarding Ford’s handling of their dual-clutch transmission troubles in the Focus and Fiesta, the company has apparently ordered dealerships to fix all affected cars for free, regardless of warranty status.

Automotive News is reporting that the company sent a memo out to dealerships instructing them to fix transmissions if the customer is having issues:

In the July 12 memo, Ford says dealerships should “arrange to diagnose the vehicle and repair as necessary.” The fixes can be applied to 2011-17 models, many of which are out of warranty.

Dealerships were also told to expect another update later today.

A class-action lawsuit filed against Ford Motor company in 2017 is close to bearing fruit for nearly two million current or former owners, but Ford could find itself on the hook for far more than the $35 million reached in an earlier settlement.

The automaker is awaiting the results of an appeal by nonprofit advocacy group Public Citizen, which felt the 1.9 million Ford Focus and Fiesta buyers whose lives were disrupted by wonky PowerShift transmissions would only end up getting shafted, once again.

To our collective horror, Ford decided not to sell the new Fiesta ST in North America. Instead, the automaker chose to cull its passenger car lineup during a period of declining demand and profitability in order to focus on higher-margin trucks, crossovers, and SUVs. No one in this office is particularly excited about the idea, but most of us could rationalize our hurt by trying to see things from Ford’s perspective and focusing on the bottom line. However, Ford is just rubbing salt into our wound at this point.

While the 2019 Ford Fiesta ST has abandoned its turbocharged 1.6-liter four-banger for a more Euro-friendly 1.5-liter triple boasting the same 197 horsepower and more torque, the United Kingdom also receives a limited-run Performance Edition that would have made a nifty little runabout/track day hooligan. Sure, it probably wouldn’t have been a hit here. But we would at least like to have the opportunity not to buy it.

America’s demand for subcompact cars tumbled 26 percent in 2018, yet another result that points to the eventual demise of all but a few B-segment cars.

2018’s sharp drop – equal to roughly 94,000 fewer sales in the core eight-car subcompact category – follows an equally harsh decline in 2017, when the segment lost more than 95,000 units. Led by a sharp reduction in sales of the top-selling Nissan Versa and year-over-year percentage declines of more than 29 per cent for the Chevrolet Sonic, Honda Fit, Hyundai Accent, Toyota Prius C, and Toyota Yaris, the category’s volume has fallen 48 percent since 2014.

And before you say, “Well, cars are all unpopular these days,” keep 2018’s five million-plus car buyers in mind. Car buyers do, in fact, still exist.

But subcompact car buyers are disappearing much, much faster than car buyers at large. And it may well be because the product execution of subcompact cars is really rather poor.

One of the advantages when getting rid of (or leaving) something is the propensity to use up supplies on your way out the door. Moving out tomorrow? Better drink all that beer in the fridge. Trading the car in this afternoon? Let’s drive around to burn off the remaining fuel we put in the tank last week.

It would seem the Blue Oval subscribes to this theory as well. With all of its cars headed to the glue factory, some base models have actually gained features while keeping their sticker price steady.

Case in point? The Fiesta S, now with air conditioning.

While European customers can look forward to many more years of new Ford Fiestas, the same can’t be said of American buyers. Ford’s smallest domestic passenger car ceases production next summer, but there’s still time to have fun before our future gives way to sport crossovers.

For 2019, the scrappy Fiesta ST hot hatch continues unaltered, while customers gain a new Fiesta trim offering plenty of flash and probably no extra dash.

We’re always surprised with what counts as a van in Europe. For example, Ford just showcased a new one based on the Fiesta at the Birmingham Commercial Vehicle Show — and it’s kind of wonderful. However, we’re unlikely to see it on our roads. A vehicle like this makes almost no sense for the North American market.

In fact, I can only think of a handful of applications for such an automobile: high-volume pizza delivery, flower delivery, amateur plumber, organ transport, and pet grooming for a business that only takes modestly sized animals. But they would all have to take place in an extremely-dense urban environment to rationalize the use of such a small vehicle. Otherwise, business owners are going to splurge on a proper small van like the Transit Connect.

Rumors of the Ford Fiesta‘s American demise have swirled ever since the 2016 launch of the seventh-generation model in Europe. On sale for the 2017 model year, the current-gen Fiesta overseas is not the current-gen Fiesta we see here. No, the older model continues on in North America, as whispers of its impending execution come and go.

Most recently, a Wall Street Journal report claimed the Fiesta would end production this year, with the Taurus sedan following it to the grave not long after.

That’s not what VIN decoder document obtained by TTAC claims.

In 1991, customers had a couple of hatchback options from the Blue Oval in the United States, in either the compact or subcompact segments. At the bottom of the barrel (in all ways) was the Mazda-designed Festiva, and positioned above it was the Mazda-based Escort.

Across the pond, Europeans received a Ford which was actually a Ford — the Fiesta.

At TTAC, we’re big fans of Ford’s 1.0-liter three-cylinder EcoBoost engine. In the right application — the sixth-generation Ford Fiesta — the EcoBoost triple is a happy revver, a fuel miser, a torque manufacturer, a smooth operator.

In fact, we’re such big fans of the EcoBoost three-cylinder that our editor-at-large bought and paid for a Fiesta 1.0 EB long-termer with his own money. That’s a strong recommendation. Recommendations don’t come any stronger than that.

With the existing, aged, increasingly antiquated Mexico-built Ford Fiesta continuing as a 2018 model year subcompact whilst much of the world benefits from the launch of a new generation of Fiestas, Ford is trimming the Fiesta lineup. The standard 1.6-liter four-cylinder persists; the Fiesta ST forges on.

But the Ford Fiesta’s 1.0-liter EcoBoost three-cylinder is signing off.

Ford’s new CEO, Jim Hackett, has been milling around the company trying to get a sense of what the automaker needs to thrive in today’s car market. Conducting a summer-long assessment of the company’s current status and action points, Hackett is setting himself up with a greater understanding of where Ford stands in order to share his vision of the automaker’s future with investors in early October.

However, we already have some sense of what that future entails. Hackett has already spoken with leadership from the United Auto Workers, easing union fears that he might try to clean house and cut jobs. But his reassurance that there probably won’t be massive layoffs under his leadership doesn’t guarantee low-margin automobiles won’t be at risk.

This isn’t entirely down to Hackett’s management style, either. Investors were becoming annoyed with former CEO Mark Fields’ lofty long-term strategy, which featured fewer near-term goals aimed at bolstering profitability. Some analysts expect Hackett to end production of models that aren’t big earners — which includes just about everything that isn’t an SUV, crossover, or pickup truck.

Over the last seven years, America, you didn’t buy many Ford Fiestas. Fewer than 430,000, in fact. For perspective, in the much smaller United Kingdom market, Ford sold over 500,000 Fiestas in just the last four years.

But the Fiesta’s lack of popularity — and its dramatic loss of popularity in America — is not a unique-to-Ford situation. U.S. sales of subcompact cars plunged by more than a fifth, year-over-year, during the first eight months of 2017. That tumble comes after U.S. sales of subcompact cars declined in 2015 and 2016, as well.

Nevertheless, it comes as no surprise that Ford, after exploring America’s affordable avenues for one generation of Fiesta, isn’t bringing the seventh-generation version to America. And now we have confirmation that there is absolutely no hope the next-gen Ford Fiesta ST will come stateside, either.

Remember Antonella?

Antonella was a 28-year-old Italian, living in the heart of Rome in the latter part of the last decade, who needed a nimble and stylish Ford.

Antonella has changed. Antonella has more money. She no longer lives with her parents. She has, say it politely, aged, though she’s “still very expressive,” Ford of Europe’s design boss George Saridakis tells Automotive News Europe. Since Antonella changed, the Ford Fiesta for which she was created (or vice versa) has also changed. Ford of Europe now hopes 10 percent of Europe’s Antonellas will choose the upmarket Fiesta Vignale.

What about Antonella’s cousin, Amy in Cleveland? Ford probably hopes she’ll buy a 2018 EcoSport. But if we’re going to be honest about Amy (a TTAC creation), we all know Ford’s inadvertently pulling her into the leftover 2017 Escape she’s been eyeing, the one with a $2,500 discount and interest-free financing over 84 months.