#Ford

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.

However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents.

Are you ready? Are you excited? Or do you just not care?

I speak, of course, about the Ford Maverick — which was teased yesterday and will be unveiled in full next week.

Lost in all the Maverick talk there is some Ford Raptor news. Could it be that the Maverick is getting a Raptor trim?

Ford has announced that it will be introducing a new pickup next week, effectively making this the pre-engagement ring of automotive commitments. Anticipated to be a compact truck priced to contend with tougher times, the model has fittingly been named the Maverick. The title harkens back to the 1970s and the 2-door coupe (later sedan) equipped with a lineup of “Thriftpower” motors that originally had the name emblazoned on the rear deck with a somewhat confusing cattle theme.

While designed in roughly the same spirit as the original, the modern Maverick is a different animal and unlikely to come with the optional Windsor V8 allotted to the coupe. We’ve been told it’s to be produced alongside the smaller Bronco Sport in Mexico and likely share a platform. That means powertrains will probably be limited to 1.5 or 2.0-liter Ecoboost motors with a maximum possible output of 245 horsepower.

The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.

It’s an early wagon with the seldom-selected Squire package.

The semiconductor shortage marches onward with no real end in sight. Supply chains remain a tangled mess following a year of pandemic-related restrictions and demand remains ridiculously high as we unnecessarily network and digitize increasingly more consumer goods (e.g. toothbrushes).

Though this website is really only concerned with the pace of automotive factories — most of which seem operating at the industrial equivalent of driving on the shoulder with the hazards on. The global number of vehicles lost in announced shutdowns and line slowdowns as a result of chip shortages is swiftly closing in on 3 million and estimates have it continuing on unabated for the rest of 2021.

Last quarter Ford launched its new Blue Advantage used car buying service, in an attempt to turn clicks into sales for its Ford dealers. Ford promises an excellent experience on its Blue Advantage cars, and the service includes cars from other marques. Dealers have signed up in droves.

The Ford F-150 Lightning has been the hot topic of the day in the auto world since its unveiling last night, and we here at TTAC HQ are no exception.

Just this morning, our Slack discussion was about the truck’s sales potential. We came to the not-at-all surprising conclusion that yes, it will sell.

Lightning does strike twice, apparently, but perhaps not in quite the same way each time.

The Ford F-150 Lightning was once a hi-po street rod with power coming from a V8 engine. Now, however, the truck is all-electric.

There are lots of pros to being the president of the United States. There are also many cons. To me, two of the biggest drawbacks would be the ever-present threat of assassination and having to give up driving forever.

Well, the current commander-in-chief is a car guy, and President Joe Biden reminded us of his automotive bona fides while giving Ford a nice PR boost. He did so by toolin’ around in a truck.

More specifically, the upcoming Ford F-150 Lightning.

In our last edition of Buy/Drive/Burn, we looked at some midsize V6 sedans of Japanese origin from 2007. In the comments most of you decided the Accord was worth a Buy, but complained that you’d rather spend $28,000 on a V6 Altima than the larger and nicer $28,000 V6 Maxima. Go figure.

Anyway, on to the American midsize sedan triumvirate of 2007!

Let’s say you’re in the market for a Ford Mustang. Let’s say you like to drive fast and like cars that handle well, so the venerable pony car is on your radar. Let’s also say that when you sit down at your laptop and start playing with the consumer website’s build and price feature and you see that a well-equipped GT quickly busts your budget, you trudge off to the fridge to drown your sorrows in adult beverages while you question every life decision you’ve ever made that left you in such a financial state that a V8 pony car is unattainable.

Well, you can cheer up, at least a little. The V8 experience is available to you for less money IF you can sacrifice the soundtrack and live with half the cylinders.

As the 2021 Ford Bronco crawls closer to launch, enthusiasts and the automotive media continue to look for any relevant information related to the Bronco. It is the most anticipated vehicle launch of the year, and we all want to drive it now. While we won’t have the opportunity to drive the Bronco today, we do have Bronco news. Both Full Size Bronco and Bronco Nation have fuel-economy numbers for the 2021 Ford Bronco, and they aren’t great.

A stock 2021 Bronco Badlands finished third in the NORRA Mexican 1000 off-road rally, driven by two Ford engineers. The podium finish came in the Pre-Runner Truck class.

Bronco engineer manager Jamie Groves and Seth Goslawski, another Bronco engineer, drove the majority of the 1,141 mile race across the Baja peninsula. Brad Lovell, a Bronco advisory panel member and prior NORRA winner, helped navigate and drove one stage during the five-day event.