Analysis: How Rivian Beat EVERYONE to Market With the First Electric Pickup

Barely a month has passed since Rivian’s CEO first posted pictures of the company’s fully certified, in-production R1T electric pickup rolling down the Normal, Illinois assembly line. The R1T is here, it’s real, and it’s got the blessing of the NHTSA, EPA, and CARB to prove it – but the fact that the R1T made it to production more-or-less as promised isn’t what I’m here to talk about today.

Instead, I want to talk about how a brash, spunky startup managed to beat not just Ford, and not just GM, but every single established automaker to market to deliver the first modern electric pickup truck … and the answer might not be what you expect.

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2022 Ford Mustang V8 Will Be Down on Power

Ford will be reducing output for the 2022 Mustang GT and Mach 1 coupe. Both models will have 10 fewer horsepower and 10 fewer pound-feet of torque than the previous model year, with the culprit being emission compliance. Changes reportedly only pertain to the 5.0-liter Coyote V8.

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Car Loans Get Longer, Rental Vehicles Get Older

While nobody needs to tell you that the economy isn’t in good health, we should at least hip you to the latest automotive trends relating to the financial purgatory we’re currently living through. Ford sent a memo to dealers last week indicating that it would be removing the minimum FICO requirement for 84-month financing, indicating that the industry may soon normalize auto loans that are even longer than the 72-month whoppers that have grown in popularity over the last several years.

Meanwhile, those needing a vehicle intermittently will find that rental rates have not been declining as hoped. Despite analysts previously suggesting that auto pricing may stabilize through the fall, we now look to be going into the holidays facing familiar high-priced troubles — and there’s really no reason to think that’s going to change after 2022 gets here.

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Manual Transmission for 2022 Ford Bronco Sasquatch Confirmed

An order guide for the 2022 Ford Bronco confirms that the Sasquatch off-road package will be available with a manual transmission.

Ford had already indicated it would listen to consumer demand and give three-pedal fans the option of rowing their own, but now it’s official.

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2021 Ford Mustang Mach-E GT First Drive - What's Wrong With a Four-Door Muscle Car?

Remember that scene in the famed 1968 shoot-em-up Bullitt where Lieutenant Bullitt, after surviving a harrowing car chase up and down the streets of San Francisco, a chase that ended in the fiery deaths of some black-suited bad guys in a Dodge, went and picked up his Saint Bernards from the dog groomer and then took his daughter and her boyfriend to lacrosse practice in his four-door Mustang GT crossover electric vehicle?

You don’t remember it (unless you regularly attend Phish concerts) because Ford has never built a four-door ‘Stang before the Mach-E, and it certainly has never built an all-wheel drive pony car, and for the love of Pete, ‘ol Henry’s namesake most certainly has never built such a thing with the “GT” moniker, the label it reserves for its most throaty, hairy-chested, terrifying torque-monster of a street ‘n strip muscle car.

Until now of course. I submit the Mustang Mach-E GT, pumping out a gajillion horsepower and a bazillion lb-ft. o’ torque, and what has two giant thumbs and got to drive such a device on his favorite Northern California backroads? This guy.

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2022 Ford Mustang Sports New Fashions for EcoBoost and GT

Despite the Mustang Mach-E clearly receiving the brunt of Ford’s marketing efforts, the manufacturer is still trying to retain customers who prefer the real one original. We’re inclined the believe that a traditional American sports coupe offering 310 horsepower out of the box for under $30,000 is probably reason enough to keep the Mustang on your radar. But Ford has debatably sweetened the pot with a couple of factory appearance packages designed to give the car more character.

For 2022, the Mustang will offer a new Stealth Edition option for well-equipped EcoBoost models and an updated version of the classic California Special for the GT.

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2022 Ford Maverick First Drive - Return of the True Small Truck

There are currently two small trucks on sale – the Hyundai Santa Cruz and the 2022 Ford Maverick. Only one really looks the part.

That would be the latter. And thankfully for Ford and its buyers, the Maverick more than acts the part, too.

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Ford to Build Blue Oval City for EV Production

Ford has grand plans for building EVs and batteries, and the Blue Oval brand laid out those plans earlier this week.

Welcome to Blue Oval City

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Ford 'Mustang' Mach-E Passes Police Assessment

Ford Motor Co. has announced that the Mustang Mach-E it sent off to tackle the Michigan State Police 2022 model year evaluation has passed, which is likely to bode well for the possibility of future fleet sales. But let’s not put the cart before the proverbial horse just yet. While Ford has had a long and fruitful history furnishing quality police vehicles, it has also offered up models that later required your author to do some research to figure out what “pursuit-rated” actually means.

The Mach-E passing the MSP’s gauntlet could simply mean that it didn’t endure a catastrophic failure while zipping around Grattan Raceway and we’re a little over a month away from getting comparative metrics for all vehicles tested earlier this month. However, Ford wanted to get out ahead of the test results so it can continue hyping the EV.

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Opinion: These Are the Most Influential EVs of the Moment

It’s become something of a mantra for me, lately, but that doesn’t make it any less true. It goes like this: Electric cars aren’t coming, they’re already here. And, depending on who you ask, they’ve been here – they just haven’t quite made it into the mainstream, yet. With the dawn of the Rivian R1T ( which became the first full-size electric pickup to reach series production earlier this month), though, a lot of people would have you believe that’s set to change. I happen to be one of them.

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Ford Mustang Mach-E Police Cars: Yay or Nay?

Whenever I close my eyes to fantasize about police vehicles, it’s a foregone conclusion that I’m thinking about a Ford Crown Victoria. The model had a two-decade lifespan occupying departmental motor pools as the de facto police cruiser. But it’s been out of action since 2012, leaving a gigantic hole in governmental order forms that allowed other brands to flood into the space. While Ford managed to keep law enforcement interested in its SUVs (and sometimes F-Series pickups), Dodge’s Charger secured the most sedan sales by far.

Ford probably doesn’t want to find itself missing out on the most lucrative corner of the fleet market moving forward, especially as governments begin to embrace electrification. We’ve already seen the manufacturer float a few hybrid options by departments to see what they think. But now it’s ready to see how an all-electric vehicle might play. For the 2022 Model Year Police Evaluations, Ford handed the Mach-E over to Michigan State Police — giving them carte blanche to subject it to multiple days of abuse in order to establish whether or not it’s worthy of active duty.

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Breaking News: Ford Confirms Bronco Raptor

PONTIAC, MICH. — Ford confirmed that Bronco Raptor is on the way during the introduction of the 2022 Ford Expedition at the Motor Bella auto show in the Detroit suburb of Pontiac.

Motor Bella is the shrunken, outdoors version of the North American International Auto Show.

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2022 Ford Expedition: Choose Your Adventure

The off-road trend is getting either tiresome or exciting, depending on your perspective.

The latest pre-existing truck or SUV to get more rugged? The 2022 Ford Expedition.

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Rare Rides: A 1992 Ford Mustang, but It's a Kenny Brown Outlaw XS

Today’s Rare Ride is the second Fox platform Mustang in this series, after a pristine 7UP Edition from 1990. While the 7UP was a trim package that resulted from a failed NCAA basketball contest, today’s Mustang was purchased specifically for transformation into a performance machine. It’s one of a handful ever made.

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Opinion: Elon Musk's Criticisms of the EV Incentive Bill Are Valid

Tesla CEO Elon Musk isn’t fond of the new electric-vehicle incentives being proposed by the United States Congress and recently stated as much over social media this week. He even went so far as to allege that the bill was lobbyists working on behalf of legacy automakers and the United Auto Workers, as it monetarily benefits domestic manufacturers with strong union ties above all others.

Truth be told, it’s kind of hard to respond to those claims with anything other than an affirmative nod. Due to his seemingly intentional manipulation of cryptocurrency and willingness to overpromise Tesla investors, I’m not the biggest fan of Musk. However, he’s getting support from other manufacturers and it’s pretty hard for your author to see any legislative scenario other than the one he’s supporting — especially since this is frequently how business is done on Capitol Hill.

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  • Kwik_Shift_Pro4X Making payments on a new car is also killing you.
  • Paul I don't know how GM can fail to sell sedans. Other manufacturers seem to be able to, as others have noted. The Impala (which I've had as a rental) was a very nice sedan and the Malibu (which I had as a rental more recently) was a pleasant, competent vehicle also. Maybe they are still suffering from the bad rep they got in the malaise era into the 80s.
  • Kwik_Shift_Pro4X How a Versa that's a $18000 car became a $24000 car says a lot. Or even the jacked price of the current Frontiers. Not worth it.
  • MaintenanceCosts They should focus on major non-Interstate routes in the flat West. I recently did a central Texas trip with a Model S rental. It was just fine along the interstates but there were significant gaps on the big federal highways, which caused a bit of extra driving to reach charging stations. The one public (non-"customers only") charger in the greater Fredericksburg area was very busy, even at non-peak times.
  • Tassos Real Cars are RWD.So if you want a Lexus, try either the GS, or the flagship LS460 (before they mutilated it into the current failed model)The ES used to be a rebadged Camry, then became a rebadged Avalon at $10k more. Not a wise buy, unless you are a silly snob and would not be caught dead driving an econobox.