Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.
Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.
Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.
Much like the V20 Toyota Camry covered by Rare Rides recently, Honda’s CA generation Accord was a big, important step forward for Honda’s mainstream sedan. Designed for a global market and manufactured in many different countries, the CA Accord put the nameplate on the minds of many a middle-market American consumer. Let’s take a trip back in time, to when cars were still square.
The Toyota Camry made leaps and bounds after the model debuted as a sedan sub-variant of the Celica in 1980. The first Camry to stand on its own was the V10, a very boxy four-door on sale for just four years, from 1983 to 1986. In the North American market, the front-drive V10 Camry replaced the rear-drive Corona as Toyota’s compact offering. And though the V10 was designed in part with export markets like North America in mind, its successor the V20 used the North American customer as its starting place.
The Pontiac Grand Prix was a long-term staple in Pontiac’s lineup, a Driving Excitement alternative to the Buick and Chevrolet cars with which it shared its various platforms. Though it faded from its initial personal luxury prominence, Grand Prix had one final V8 hurrah at the end of its life. It was a sort of return to form after many years with a maximum of six cylinders. Let’s check out some GXP goodness.
The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.
But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.
Rare Rides featured the no-nonsense sedan version of the 504 some time ago, an example which was the same model year as today’s cabriolet. But while the sedan 504 was targeted to the no-nonsense family car buyer, the cabriolet was considerably more upmarket.
Come along as we learn some more about the most exciting version of Peugeot’s long-lived 504.
Breathtaking, isn’t it? Just the right size, its lovely proportions carry off a premium look well. It was always a cut above the Camry and Accord with its superior drive and buttery smooth VG30 V6 as standard. Four-door Sports Car it was called, 4DSC stickers proudly on display. Nissan had a winner with that Maxima. But that Maxima was three decades ago, and after an experience with a 2020 Maxima, I’m here to tell you Nissan most definitely gives no more shits about its most expensive sedan.
The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.
It’s an early wagon with the seldom-selected Squire package.