#Crossovers

Seldom talked about by the teeming masses, the slow-selling Lincoln MKT crossover gets a lot of buzz among certain subsets of the population. People transporting corpses, for example, or perhaps prom-goers who’ll soon learn their tolerance for badly mixed alcoholic drinks.

The aging, whale-faced MKT fills a niche role, and Lincoln isn’t ready to ditch its livery clientele just yet, despite rumors of its imminent demise. It seems Ford Motor Company has more respect for the occupants of hearses than drivers of small passenger cars.

“Dare Greatly,” Cadillac’s slogan du jour, is open to a wide spectrum of interpretation.

Daring greatly could mean being the first to achieve something of note, like when Amelia Earhart became the first female pilot to fly solo across the Atlantic Ocean; it could mean being the first to not do something, like that one kid at school who talked to the new guy instead of making fun of him; it might even be refining or simplifying existing memetics, like Apple did when it changed the way we interact with music through the iTunes ecosystem. Then there’s the case of the late-arriving Cadillac XT4.

Sure, it may be the last of the major-branded luxury-compact crossovers to report for duty in a segment that has been glowing red hot for several years now, but Cadillac’s great dare in this space is a bet that consumers won’t really care which chicken came before the egg, just if there’s a vegan alternative to the omelette. As a late entrant, Cadillac claims it’s been able to study the segment, getting to know the intimate needs of the younger demographic it’s been working to understand and engage for the past five years. And if there’s one thing the thirty-something, upwardly mobile, cosmopolitan, condo-dweller loves more than engineering a career, spinning, and brunch, it’s a puppy.

Audi found itself preempted in a number of ways last night. Not only did the San Francisco unveiling of the brand’s new electric crossover take place not too far from the home of Tesla’s well-established Model X, it also comes as Jaguar’s I-Pace EV prepares to pop up at U.S. dealers. Meanwhile, rival Mercedes-Benz saw fit to debut its EQC electric crossover just two weeks prior.

The crossover’s side-view cameras — pods on the end of thin arms, replacing a traditional mirror (and not legal in the U.S.) — would have been revolutionary, had Lexus not revealed its Japanese-market ES last week. And, if that wasn’t enough, Elon Musk choose Monday night to reveal the hapless individual slated to become the first SpaceX tourist. The lucky bidder will be fired around the moon.

All of this took away from the unveiling of a conventionally styled utility vehicle tailor made to avoid striking terror into the hearts of non-EV fans.

Many crossovers are really just tall wagons, and the 2018 Volkswagen Tiguan looks the part. It has a boxy overall shape with angles and curves mixed in. Drop its ride height, and it’s a wagon.

Fine. That’s sort of the point – crossovers promise the utility of wagons with a taller seating position. We’ve been over this before.

Getting a crossover to stand out requires a little extra effort, beyond just being a tall wagon. In the case of the Tiguan, Volkswagen remembered that it’s the same company that makes the Golf/Golf GTI, and has the MQB platform available for use in underpinning its compact crossover. Unlike the larger, bulkier Atlas, which also shares the platform but is tuned for comfort – the Tiguan makes better use of the sportier aspects of its platform.

America knows what it wants, and the rest of the world — even those hard-to-reach places — is beginning to follow. Each week brings us news from far-flung locales pointing to increased demand for affordable crossover vehicles, if not the wholesale abandonment of certain car segments by certain automakers. Basically, the global auto industry in 2018 boils down to this: build a crossover, or become (or remain) a struggling niche company.

It’s hardly a new situation, but it’s hammered home with each passing month — as cars continue trickling out of every parking lot you pass and trunks begin appear on “Missing” posters at the post office.

Given that the compact crossover is arguably the most ubiquitous vehicle on the roads today, your author decided to look at just how prevalent their sales really are. Tossing aside premium or luxury offerings (a category we’ve tossed Buick into), this data dive focuses solely on the mainstream. The results? It’s grim stuff if you’re not the family type, so brace yourself.

Despite producing comprehensively equipped and comfortable sedans with a nearly unbeatable price and warranty, Genesis Motors is in trouble. Sedans aren’t selling like they used to and the company doesn’t have anything else to offer customers right now. Its first utility model, the GV80, won’t appear on dealer lots until 2020. But, upon its arrival, the mid-sized crossover will still have to contend with brand snobbery.

The GV80 will be going toe-to-toe with everything from the Infiniti QX60 and Lincoln MKX to the BMW X5 and Mercedes-Benz GLE. Genesis will need to do everything in its power to ensure the model stands out and brings everything to the table it can without going over budget. It will also need some company, which is why the brand is also planning on introducing the smaller GV70, some refreshed sedans, and at least one sports coupe.

Two years after the concept’s debut in Detroit, the “production” 2020 Kia Telluride appeared during New York City’s Fashion Week festivities this past weekend.

Fashion is not a subject this author is particularly familiar with. While I know that a button-up and suit jacket serves me better than an oversized Space Jam t-shirt, the reasons why remain a complete mystery. I just know that people are less likely to ask me to leave their establishment when I’m wearing a tie.

Be that as it may, I am savvy enough to know that Fashion Week is a strange locale in which to introduce a new vehicle. However, fashion designer Brandon Maxwell convinced Kia to donate to his childhood school district in Marfa, Texas, in exchange for the opportunity to showcase the automaker’s giant, unibody SUV. Created by Kia’s American design studio in Irvine, California, the customized Telluride that appeared on the runway drew influence from Texas (where everything is bigger). Fittingly, that was also Maxwell’s inspiration for the Spring/Summer 2019 collection — which I’m told is “fabulous.”

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

Former British PM Winston Churchill used this somewhat confusing quote to describe the status of the war following the defeat of Axis forces in North Africa, and it popped into my head while scanning Hyundai’s U.S. sales data for the month of August.

The sales slump experienced by a once-skyrocketing Hyundai is well covered. Last year was a grim one for the brand, as a combination of falling passenger car sales and not enough crossovers saw the automaker’s U.S. fortunes tumble. Since then, Hyundai’s been on a new or refreshed model tear, and it’s not over yet. Has the automaker’s recovery seen the end of the beginning?

Not concerned with offering all-wheel drive, Nissan’s recently launched Kicks subcompact knows its ground clearance, styling, and low, low entry price is what customers will take notice of, not its perceived off-road prowess. It doesn’t have any (though on dry and flat boulder-free trails, it would probably do fine).

After Nissan unveiled its pricing in the U.S. and Canada, we noticed that the normal north-of-the-border markup was missing in action. As a result, buying a base Kicks S in Canada is just eight bucks pricier than an American purchase ($17,998 vs. $17,990). Both Canada and the U.S. love their big trucks, I said at the time, but this little ute will do better north of the border.

It’s always nice to be proven right.

BMW has chucked a new M Performance variant into its X2 range, as no vehicle in the automaker’s lineup should ever have to go without the thirteenth letter of the alphabet. Fortunately, the brand’s decision to install a range-topping X2 also involves installing the most powerful four-cylinder engine in BMW’s history.

The diesel emissions scandal that continues swirling around Volkswagen’s German workforce is merely a far-off cloud for the folks at Volkswagen of America. Sunny skies reign, thanks to a decision to go heavy into “Americanized” crossovers.

Sure, the Jetta and Golf families continued their downward trajectory, joined in the descent by VW’s Passat sedan, but those lost sales are more than made up for by two nameplates: Tiguan and Atlas. Break out the iced tea.

Don’t worry, Mustang owners. Ford Motor Company is definitely leaning away from naming its upcoming sporty, “Mustang inspired” electric crossover the Mach 1.

Fans of what will soon be the last remaining Ford car gave the automaker an earful after it teased the model at this year’s Detroit auto show. Hold on there, sailor, the voices cried — you’re telling me the V8-powered fastback of my dreams, the one with an optional Cobra Jet motor, is about to be sullied by a case of name theft? Why not just debut a bicycle called the Thunderbird while you’re at it? The back-peddling began almost immediately.

Now, it seems Ford realizes not everyone is as eager for an all-electric, self-driving (but maybe not completely self-driving, wink, wink) future as CEO Jim Hackett is. The Mach 1 revival seems doomed.

Calling something “unremarkable” is usually a bad thing. No one likes being called unmemorable or bland. But when it comes to crossovers, which are primarily meant to haul lots of people and stuff, it’s a term that can easily be used in a complimentary manner. After all, few people are looking for crossovers that drive like tall sports cars, and no one wants something so bad that it’s remarkable.

Not to mention that only a few crossover buyers want or need significant off-road capability – and only a few crossovers really offer that, anyway (which hasn’t stopped brands, including Hyundai, from touting their crossovers’ “off road” ability. More on that later).

If you’re selling a crossover in 2018, all you really need to do is come up with something comfortable that isn’t terribly boring to drive. Something that has all the right safety and convenient features, has a price in line with the competition, and won’t require a stop at every gas pump.

Hyundai has most of that covered here.

Not long ago, an auto journo logged on to Twitter with a confession. Having just spent time testing a common-as-crabgrass crossover, this journo discovered, much to his horror (or at least confusion), that the experience didn’t leave him hating the world, himself, or the auto industry. It just left him rattled.

Rattled, because the crossover didn’t rub him the wrong way. There was no disappointment, rough edges, or lingering bitterness with this unnamed vehicle. It did what he wanted, drove the way he wanted, and generally made his life better. He could imagine a future with this vehicle. Like the stereotypical college freshman experiencing strange new feelings, self-doubt crept into his consciousness, challenging perceptions of his own identity.

It wasn’t dissimilar from my own experience, and I’m not talking about that unexpected come-on in the karaoke club last February. No, this very same realization washed over me behind the wheel of a popular three-row crossover — an Acadia, but not this one.

Earlier this year Ford announced the impending removal of all passenger cars from its lineup, save the Mustang and — if we’re creative about what qualifies as a car — the lifted Focus Active. However, the automaker says it intends to fill the void over the next five years.

Speaking at a press event leading up to the Woodward Dream Cruise, an annual Detroit event celebrating classic automobiles, Ford product chief Hau Thai Tang said the brand plans to add nine nameplates by 2023 — effectively replacing the Fiesta, Focus, Fusion, Taurus, C-Max, and Flex, while adding in three additional models.

Before you start getting over-excited about the potential return of the Ford Fairlane or Torino, seven of these vehicles fall into the pickup or utility segment. That leaves two open spaces for prospective sedans or, more likely, quirky electrics.