#ChipShortage

Ninety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

The chip shortage has struck again.

General Motors is going to temporarily halt production at most of its North American assembly plants, starting Monday, because the shortage of semiconductor chips continues.

Despite being one of the only manufacturers not to incur heavy production losses over the global semiconductor shortage, Toyota has announced that its luck has finally run out. The automaker is estimating that it will need to cut assembly by 40 percent this September.

It’s not alone. Both Ford and General Motors have announced they’re also stifling production this week to account for a deficit of chips. Even Volkswagen Group has been cautioning that it might schedule more downtime going into the fall. But that’s basically been the story for all of 2021. Toyota just happens to be the newest inductee.

If today’s news regarding production delays at Ford was a game of Clue, the first victim would be Bronco, caused by hardtops. Now it’s Mach-E, with lack of chips being the weapon.

It’s no surprise that automotive computer chips are harder to find than potato chips at a Beachbody convention. GM has been hit hard by the shortage, forced to idle production of its most profitable machines while choosing to de-content some of their vehicles in a bid to keep the lines humming.

Truck production will take another hit this week, with a trio of pickup plants scheduled to fall silent for seven days starting on August 9th.

The chips are down in Ohio, with semiconductor shortage reaching the factory floor where Jeep builds its Gladiator truck. According to reports, the Stellantis plant responsible for assembly of the lantern-jawed pickup, Toledo South, will halt the models’ production next week.

Wrangler production is not affected. For now.

General Motors will resume full-size pickup assembly next week, leaving its crossovers will have to continue enduring production hang-ups related to the semiconductor shortage. American manufacturers have been absolutely creamed by supply shortages this year and a lack of chips really hurt pickup volumes. We’ve seen a lot of creative solutions, including automakers putting unfinished vehicles on the lot in hopes that they can install the missing hardware later.

But GM’s latest solution involves prioritizing Michigan’s Flint Assembly, Indiana’s Fort Wayne Assembly, Silao Assembly in Mexico — all of which were previously idled or operating on reduced schedules. Unfortunately, that means giving other North American facilities more downtime and, sadly, plenty of it.

Have you heard the one about the dead cars? No, not the ones we find in junkyards, but the ones that haven’t had life yet, thanks to the chip shortage.

I touched on it in the newsier post about used-car prices down below, but in normal times, scribes like us sometimes advise our family and friends who are car shopping to buy used, because a lightly used car can be in like-new condition and cost significantly less. And someone else has taken the initial huge depreciation hit.

These are not normal times.

The global semiconductor shortage has been particularly hard on Western automakers, though it’s not been peaches and cream for Asian brands. Following news that Nissan had run into issues resulting in additional downtime this summer, we’ve learned that Subaru is currently operating with a scant, nine-day supply of product and will be required to conduct more plant closures due to a lack of chips.

Having already stalled its Yajima plant on multiple occasions, as well enacting work stoppages at Subaru of Indiana Automotive (its U.S. facility), this is hardly where the brand wanted to find itself going into the warmer months. On Friday, Subaru announced it would be idling two plants in Japan’s Gunma prefecture this July.

Rumor has it that the semiconductor shortage is going to be leaving Nissan facilities operating in North America to contend with a difficult summer. This issue appears to have been largely unavoidable but it’s hardly the position a manufacturer hoping to launch a comeback tour wanted to find itself occupying.

But, before we make this look like some failing on the part of Nissan, let’s take a look down memory lane to see some of the other companies that were negatively impacted by the chip shortage this year.

Despite hearing murmurings that the semiconductor shortage is about to turn a corner, General Motors has recently decided to begin manufacturing full-size pickups without the sometimes obnoxious automatic stop-start feature (intended to improve fuel economy) as a way to cut back on chip usage.

While this saves many the trouble of having to manually deactivate the system each time they return to the vehicle, some will undoubtedly miss having it. Those traversing the countryside or racking up highway miles during their daily commute have little to gain from the feature. But testing has revealed that city dwellers constantly exposed to stop-and-go traffic actually have an excellent shot at lowering their fuel bill. The vehicles GM has selected can do without start-stop technologies reflects this, though the compensation it’s offering remains laughable.

A statement from General Motors suggests the chip shortage that has crippled vehicle production may be easing.

GM has said in a statement that it plans to increase Chevrolet Silverado and GMC Sierra production by about 1,000 trucks a month, starting in mid-July.

Is the global vehicle market in recovery following the 2020 downturn? Data analysts GlobalData seem to think the market is firmly in recovery mode, according to their latest report.

After months of seeing factories idled, it seems that the global semiconductor shortage has encouraged the automotive sector to rethink some production strategies. Numerous brands have opted to strip vehicles of specific features to help offset the ever-worsening chip problem, occasionally supplanting them with older hardware.

Well, well, well. It looks like the push into electromobility hasn’t gone quite as planned and the industry has come crawling back to analog in some cases. Though it would be premature to break out the campaign and declare the old ways superior for all time. The resurgence of analog hardware is likely to be short-lived, ending the second the semiconductor shortage lets up. As much as your author wants to believe the industry will learn a lesson about not putting all your eggs in one basket, it didn’t seem to in the last century and is unlikely to come around during this one.