If you’re someone who follows automotive trends, you’ve undoubtedly noticed just how much effort is going into infotainment screens and features associated with connectivity. This is because auto manufacturers believe leveraging consumer data in a manner similar to tech companies (e.g. Microsoft, Meta, Amazon, Apple, Alphabet) will yield oodles of cash. However, this is also why we’ve started seeing businesses dumping things like Apple CarPlay from their vehicles and some of us have a sneaking suspicion this practice will continue.
If you’re like the vast majority of Americans, you have a smartphone in your pocket. And while the original purpose of these mobile devices was ostensibly for talking to other people, the truth is most of us use them for anything but talking to people.
Including interfacing with the system of modern cars. Android and Apple have been refining the abilities of Android Auto and CarPlay, respectively, for the last few years. Now, Cupertino wants to take that relationship further – a lot further.
Most of us have synced our phones to a vehicle to play music, unwittingly funneling personal information to the manufacturer in the process. But only an elite few have used their mobile device to digitally summon an automobile out of a garage or remotely tell it to pre-condition interior temperatures to the desired specification. However, that’s likely going to be the future and Apple would very much like to be leading the charge.
The tech giant is reportedly developing a way to better integrate smartphones with cars by accessing systems that are currently unavailable to CarPlay. Apple’s new program, internally known as IronHeart, seeks to collaborate with automakers so that its phones can network with vehicles in new and interesting ways. It’s effectively CarPlay 2.0 and sounds as though it would be giving the company access to just about every item drivers might interface with on a daily basis.
BMW is walking back its controversial decision to charge an annual subscription for the use of Apple’s CarPlay in its vehicles. We quickly complained about it, worried that it would spur a new trend of charging customers for the privilege of accessing what is normally standard content.
The German manufacturer originally said the subscription fee was necessary in order to offer wireless updates aimed at keeping the user interface evolving with phones. This was soon proven not to be the case, as other manufacturers already offer that exact service for free. BMW wanted to charge $80 a year (or $300 for a 240-month plan) after providing CarPlay free of charge for 12 months. Now, it will be gratis.
Apple loves it when people buy its toys, but doesn’t appreciate it when other companies try to muscle into its technology playpen.
Whether the tech giant likes it or not, the Volkswagen-owned Seat brand just became the first automaker to design and market an app that is compatible with Apple CarPlay.
Honda unveiled its refreshed mid-sized sedan on Thursday, complete with facelift and available 19-inch wheels on the
The new car also sports updated technology, including Apple’s CarPlay and Android Auto systems and a 7-inch touchscreen on EX and higher trims.
The Accord will continue to use its 2.4-liter four and 3.6-liter V-6 engines.
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