Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.
So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.
It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home.
Have you ever wondered why the model year and actual calendar year of production vehicles rarely coincide? Do you ever notice American-made cars have a tendency to come out almost comically early? Have you ever wondered why?
The answer is as uniquely American as the question itself, revolving around agriculture, consumer culture, and television.
General Motors is teaming up with IBM to implement Watson’s artificial intelligence so that it can advertise while you are trying to drive. Your dashboard is about to become a billboard.
That, Uber delivers a truckload of beer using a self-driving vehicle, Mini’s Countryman gains size and compatibility with electricity, and Hyundai’s earnings tank… after the break!
Nothing says “Buy a Ford!” like unhappy kids and a failed marriage, apparently.
Ford Motor Company is making waves in advertising circles — and confusing everyone else — after creating a car commercial in the form of a 16-minute short film that centers around the breakup, and sort-of reunification of an average Danish family.
The Nike Swoosh. The McDonalds Golden Arches. The Chevy Bowtie.
When you see them, you know them. Decades and billions of dollars are dedicated to make a ride on the freeway or, a walk in a park, a frequent subliminal reminder of how worthy a given brand is of your time.
Firestone is just beginning to invest in the icon you see here. What do you think?
Back in my college days, it seemed like every single Chrysler commercial featured a car that would morph from the old model into the new model.
Minivan morph. Neon morph. Intrepid morph. The technological transitions were quite well done, and I always enjoyed a commercial that reminded me of the movie “Terminator 2.”
But then I had a few ideas of my own…
Yesterday, I shared a Toyota Corona ad from the February 1969 issue of Playboy. I like the Corona for personal reasons, but if the Time Machine took me back to ’69 and I didn’t have a lot to spend (or even if I did have a lot to spend), the Datsun 510 would be one of my top choices. Wouldn’t you know, there’s an ad for the 510 in the very same issue!
Back when I was semi-serious about photography— as in Pliocene Epoch photography with lots of chemicals and red lights— I scored a bunch of two-piece glass 35mm slide mounts at a camera store in Los Angeles. Most of them were empty, but a handful came with Chrysler dealership promotional slides from 1974.
With both Niedermeyers away, Friday’s heroes were Steven Lang and Cammy Corrigan. The two of them, sometimes at odds over matters of faith, saved TTAC from an otherwise assured traffic disaster, caused by the absence of our dear leaders. The two most read posts on Friday’s TTAC were Steven Lang’s review of the Kia Optima in first place, and Cammy Corrigan’s “Ask The Best And Brightest: Have A Favourite Car Ad” in a close second.
Who says there is justice in this world? Steven had to get, drive, and describe a Kia Optima. Hard work. Cammy only had to ask “what are your favourite adverts or advertising campaigns from the auto world?” And the nominations kept pouring in. At the time of this typing, there were 112 comments, most of them with a link to an ad, as required. Some incorrigibles posted without a link, shame on you, stand in the corner.
Not only were the ads posted, they were watched. Due to the work of our Canadian crack coders, we can see how many times someone clicks on a link. Data derived from the click-count are the key to the easiest to write category: “By Popular Vote.” And the winners are… (ranked from most clicked on down:)