Mazda's New Ad Campaign Uses Ben Collins and a Dog to Suggest Consumers Are Idiots

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.

So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.

It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home.

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Why New U.S. Model Years Come Out Ridiculously Early

Have you ever wondered why the model year and actual calendar year of production vehicles rarely coincide? Do you ever notice American-made cars have a tendency to come out almost comically early? Have you ever wondered why?

The answer is as uniquely American as the question itself, revolving around agriculture, consumer culture, and television.

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TTAC News Round-up: GM Plans to Sell You Things Inside Your Own Car

General Motors is teaming up with IBM to implement Watson’s artificial intelligence so that it can advertise while you are trying to drive. Your dashboard is about to become a billboard.

That, Uber delivers a truckload of beer using a self-driving vehicle, Mini’s Countryman gains size and compatibility with electricity, and Hyundai’s earnings tank… after the break!

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Ford Enters Its Arthouse Years

Nothing says “Buy a Ford!” like unhappy kids and a failed marriage, apparently.

Ford Motor Company is making waves in advertising circles — and confusing everyone else — after creating a car commercial in the form of a 16-minute short film that centers around the breakup, and sort-of reunification of an average Danish family.

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Building An Icon

The Nike Swoosh. The McDonalds Golden Arches. The Chevy Bowtie.

When you see them, you know them. Decades and billions of dollars are dedicated to make a ride on the freeway or, a walk in a park, a frequent subliminal reminder of how worthy a given brand is of your time.

Firestone is just beginning to invest in the icon you see here. What do you think?

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Question Of The Day: What If You Created Your Very Own… Car Commercial?

Back in my college days, it seemed like every single Chrysler commercial featured a car that would morph from the old model into the new model.

Minivan morph. Neon morph. Intrepid morph. The technological transitions were quite well done, and I always enjoyed a commercial that reminded me of the movie “Terminator 2.”

But then I had a few ideas of my own…

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The 1969 Datsun 510: GR-R-R-ROOVY!

Yesterday, I shared a Toyota Corona ad from the February 1969 issue of Playboy. I like the Corona for personal reasons, but if the Time Machine took me back to ’69 and I didn’t have a lot to spend (or even if I did have a lot to spend), the Datsun 510 would be one of my top choices. Wouldn’t you know, there’s an ad for the 510 in the very same issue!

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When Chrysler's Slide Shows Weren't In PowerPoint: Pinpoint Conquesting!

Back when I was semi-serious about photography— as in Pliocene Epoch photography with lots of chemicals and red lights— I scored a bunch of two-piece glass 35mm slide mounts at a camera store in Los Angeles. Most of them were empty, but a handful came with Chrysler dealership promotional slides from 1974.

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The TTAC Academy Ad Awards, By Popular Vote Category. And The Winners Are ...

With both Niedermeyers away, Friday’s heroes were Steven Lang and Cammy Corrigan. The two of them, sometimes at odds over matters of faith, saved TTAC from an otherwise assured traffic disaster, caused by the absence of our dear leaders. The two most read posts on Friday’s TTAC were Steven Lang’s review of the Kia Optima in first place, and Cammy Corrigan’s “Ask The Best And Brightest: Have A Favourite Car Ad” in a close second.

Who says there is justice in this world? Steven had to get, drive, and describe a Kia Optima. Hard work. Cammy only had to ask “what are your favourite adverts or advertising campaigns from the auto world?” And the nominations kept pouring in. At the time of this typing, there were 112 comments, most of them with a link to an ad, as required. Some incorrigibles posted without a link, shame on you, stand in the corner.

Not only were the ads posted, they were watched. Due to the work of our Canadian crack coders, we can see how many times someone clicks on a link. Data derived from the click-count are the key to the easiest to write category: “By Popular Vote.” And the winners are… (ranked from most clicked on down:)

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  • FreedMike In unrelated news, my left shoulder has gotten used to me patting it with my right hand, while saying “man, were you smart for buying last year before this all got out of hand.”
  • FreedMike I’d like to say I’m outraged and won’t buy anything from GM, but aside from a Stingray or a CT5 V Blackwing, they don’t make a damn thing I want anyway.
  • FreedMike Well, given that the plastic “wrap,” featuring any number of colors ranging from off-the-wall to utterly obnoxious, is now a thing, maybe these guys figured they’d get a piece of the action.
  • SCE to AUX Hyundai still gives 3 years of Bluelink for free, then it's $99/year after that. I like it, and I pay for it.I agree that GM is just finding a way to raise prices, but what happens after 3 years - does OnStar disappear?This isn't different from other moves by mfrs. For instance, many drop the FWD option and standardize on AWD, while raising prices $1500. Few people complain about that.
  • KevinB I have three vehicles with OnStar solely for the purpose of accident response. Everything else they offer is useless to me because Bluetooth pairs my phone and car for hands free calls, Android Auto pairs with my newest car just fine, and if my car gets stolen, I don't ever want to see it again. The monthly diagnostics report in my email are also a good thing, but roadside service is a joke. My older cars, however, will cease operating by the end of the year because 2g/3g will go away. GM has no plans to retrofit an upgrade to these cars. It makes me wonder how many subscriptions they will be losing because of this.