The 1969 Datsun 510: GR-R-R-ROOVY!

Murilee Martin
by Murilee Martin

Yesterday, I shared a Toyota Corona ad from the February 1969 issue of Playboy. I like the Corona for personal reasons, but if the Time Machine took me back to ’69 and I didn’t have a lot to spend (or even if I did have a lot to spend), the Datsun 510 would be one of my top choices. Wouldn’t you know, there’s an ad for the 510 in the very same issue!

In response to the question from a commenter on the Corona post, Miss February 1969 was Lorrie Menconi (NSFW link here), and it’s possible that she drove a Datsun 510 herself.

For reasons I don’t understand, this car is called the “Datsun /2” in the ad, and it has those godawful non-slip bathtub flowers stuck on its rear quarter. Anyone who knows the story behind the /2 name, please fill us in. 96 horsepower and 25 MPG doesn’t look so great today, but those were decent numbers for a small car in 1969. And look: flow-thru fresh air and a stir-easy 4-speed!




Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Rpn453 Rpn453 on Jun 14, 2012

    Good NSFW link. Strange seeing such a sweet-looking girl in a Playboy magazine. One could have fantasized about having a girlfriend like that. Now, readers must fantasize about supporting some stripper's coke habit.

  • CanuckinPA CanuckinPA on Jun 16, 2012

    What memories. In 1978 I bought a rough 510 and got a modified motor from a guy that raced a 510 at Mosport. My buddy and I drove that thing from Toronto to LA in 3 days. I drove it home solo in another 3 days! I couldn't believe I made it there and back without any problems.

  • Statikboy I see only old Preludes in red. And a concept in white.Pretty sure this is going to end up being simply a Civic coupe. Maybe a slightly shorter wheelbase or wider track than the sedan, but mechanically identical to the Civic in Touring and/or Si trims.
  • SCE to AUX With these items under the pros:[list][*]It's quick, though it seems to take the powertrain a second to get sorted when you go from cruising to tromping on it.[/*][*]The powertrain transitions are mostly smooth, though occasionally harsh.[/*][/list]I'd much rather go electric or pure ICE I hate herky-jerky hybrid drivetrains.The list of cons is pretty damning for a new vehicle. Who is buying these things?
  • Jrhurren Nissan is in a sad state of affairs. Even the Z mentioned, nice though it is, will get passed over 3 times by better vehicles in the category. And that’s pretty much the story of Nissan right now. Zero of their vehicles are competitive in the segment. The only people I know who drive them are company cars that were “take it or leave it”.
  • Jrhurren I rented a RAV for a 12 day vacation with lots of driving. I walked away from the experience pretty unimpressed. Count me in with Team Honda. Never had a bad one yet
  • ToolGuy I don't deserve a vehicle like this.
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