1969: Toyota Corona Gives You Go!
A generous 24 Hours of LeMons racer gave me a copy of the February 1969 issue of Playboy as a gift last weekend, and it’s even more of a time capsule than most publications of its era. The only cars advertised in the issue are the Ford Mustang (Mach 1 and Shelby), Volkswagen Beetle, Datsun 510 (labeled as the “/2”), and the Toyota Corona. Since my very first car was a ’69 Corona, I felt compelled to share this ad.
0-60 in 16 seconds. 25 miles per gallon. Top speed of 90 MPH. Toyoglide transmission with two forward gears. Hmmm… those numbers don’t sound so great.
Other than this one, I haven’t seen a Corona coupe of this era for many years.
Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.
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