1969: Toyota Corona Gives You Go!

Murilee Martin
by Murilee Martin

A generous 24 Hours of LeMons racer gave me a copy of the February 1969 issue of Playboy as a gift last weekend, and it’s even more of a time capsule than most publications of its era. The only cars advertised in the issue are the Ford Mustang (Mach 1 and Shelby), Volkswagen Beetle, Datsun 510 (labeled as the “/2”), and the Toyota Corona. Since my very first car was a ’69 Corona, I felt compelled to share this ad.

0-60 in 16 seconds. 25 miles per gallon. Top speed of 90 MPH. Toyoglide transmission with two forward gears. Hmmm… those numbers don’t sound so great.

Other than this one, I haven’t seen a Corona coupe of this era for many years.




Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

More by Murilee Martin

Comments
Join the conversation
2 of 13 comments
  • Nikita Nikita on Jun 14, 2012

    Was the 1962 Chevy II Nova Sport Coupe with 90hp standard four and (optional) Powerglide the template for this thing? I still remember "Zero to sixty in sixteen seconds!" in TV ads for the Corona. Granted, my VW was slower, but in the muscle car era it seemed odd to make a big deal about that performance number.

  • Moparman426W Moparman426W on Jun 14, 2012

    Which japanese cars still used solid lifters into the late 70's, was it datsun, toyota, or both? My memory is hazy on that one. But whichever it was I remember how loud the lifters were, and how bad they sounded. Sure the slant 6 used solids through mid 76, but at least they sounded cool.

  • Vulpine PHEVs have a reputation of being more self-igniting than even an ICEV; 4x as likely and 10x as likely as a BEV.
  • Akear Toyota wins once again, while GM has egg on its face.
  • Slavuta Why America needs school buses altogether? When I was in school, I rode on a regular city bus
  • Jeff Buy whatever works for you if you own an EV and are happy with it good, if you buy a hybrid or plug in hybrid and it works for you good, if neither and you like your ICE the way it is that is also good. I believe over time EVs will get better and have a larger segment of the market.
  • Tassos Jong-iL Is New Jersey better than Old Jersey?
Next