When Chrysler's Slide Shows Weren't In PowerPoint: Pinpoint Conquesting!

Murilee Martin
by Murilee Martin
when chrysler s slide shows weren t in powerpoint pinpoint conquesting

Back when I was semi-serious about photography— as in Pliocene Epoch photography with lots of chemicals and red lights— I scored a bunch of two-piece glass 35mm slide mounts at a camera store in Los Angeles. Most of them were empty, but a handful came with Chrysler dealership promotional slides from 1974.

This was about 1988, and so there wasn’t as much ironic distance between the era of the slides and the time of my acquisition; the slides just reeked of Chrysler’s Malaise Era desperation. I pictured the scene: a Chrysler Sales regional office somewhere in, say, Culver City. There’d be the whir and heat from the slide projector, the light beam cutting through the Pall Mall smoke, and a burly corporate axeman from Michigan trying to sound upbeat as he triggered slide after slide. Sell these goddamn Darts with the goddamn plush-cut pile carpeting, went the subtext beneath the optimistic-sounding sales talk, or the goddamn Japanese will have our asses! Cue sound of Corollas buzzing by outside…

Of course, what Dart buyers really wanted in 1974 was the Hang Ten Edition, complete with matching surfboard!

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2 of 5 comments
  • Catbert430 Catbert430 on Feb 07, 2011

    I love the poorly fitted gas cap on the Dart Hang Ten. Malaise era quality at it's finest.

  • PrincipalDan PrincipalDan on Feb 07, 2011

    I'm sorry is there something in the third slide other than a girl in a red, white, and blue bathing suit?

  • Dusterdude @SCE to AUX , agree CEO pay would equate to a nominal amount if split amongst all UAW members . My point was optics are bad , both total compensation and % increases . IE for example if Mary Barra was paid $10 million including merit bonuses , is that really underpaid ?
  • ToolGuy "At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside."• This description seems fairly dramatically wrong to me.
  • SCE to AUX The UAW may win the battle, but it will lose the war.The mfrs will never agree to job protections, and production outsourcing will match any pay increases won by the union.With most US market cars not produced by Detroit, how many people really care about this strike?
  • El scotto My iPhone gets too hot while using the wireless charging in my BMW. One more line on why someone is a dumbazz list?
  • Buickman yeah, get Ron Fellows each time I get a Vette. screw Caddy.