By on February 1, 2013

Back in my college days, it seemed like every single Chrysler commercial featured a car that would morph from the old model into the new model.

Minivan morph. Neon morph. Intrepid morph. The technological transitions were quite well done, and I always enjoyed a commercial that reminded me of the movie “Terminator 2.”

But then I had a few ideas of my own…

While trapped in a long boring 300+ person lecture class, I began crafting my own Chrysler commercial using a variety of doodles and ramblings.

“Why not use the opening theme to the Asia song, “Only Time Will Tell? I always liked that song!” said the 20 year old me.

Start with a nice five second aerial zoom-in on Chrysler’s new Auburn Hills R&D facility. Then when they get the cowbell going on at second six, start taking close-ups of angles on the new vehicles with alternating shots in color and black and white.

Right around second eight, you get five or six new vehicles doing a turn-in on a race track with the waterspin effect that was all the rage for that time.

Finally, you would have a single car drive towards the camera and morph into all the new Chrysler models that were coming out. The difficulty of morphing a Viper GTS into a minivan didn’t quite register with me at that point.

After all, I was fantasizing away my time in the lecture hall. Nothing more than playing the bored version of a Monday morning quarterback.

Enthusiasts are a love it or hate it group. Zen inspired waterfalls are not our thing. Humor can be a bit touchy for those with passion, and few things receive more contention than a car commercial that doesn’t tell us about the car.

Or maybe not? Advertising is often times about the power of nuance. A seduction by a multitude of clever manipulations within a thirty second time period. Come to think of it, an auto auctioneer in my B2B wholesale auction world,  and the advertising executive of the modern day,  have far more in common than I would ever comfortably admit to.

The power to create the urgency to buy is a rare gift. So tell me about yours! Is there a commercial you had crafted up in your mind in between watching talking hamsters and truck happy dogs? If not, any favorites?

Friday is still a long day at this point. So feel free to expound on all things commercial.


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19 Comments on “Question Of The Day: What If You Created Your Very Own… Car Commercial?...”

  • avatar

    Reminds me of the Top Gear show where Clarkson & May made commercials for that VW. Girl in black bikini was HOT!

  • avatar

    I always thought a good commercial for a performance car (a possibly upcoming Grand National comes to mind) would be for it to just barge through the filming of commercials for other cars, all of which would be comically overdone, generic, and corny. Key features would be a smug minivan kid crying, some sort of cutesy cartoon mascot insect gets splatted on the windshield, a car gets passed during it’s “fastest lap on the Nurburgring”, as well as a smokey burnout in front of some hybrid car. Nothing even needs to be said about the car itself.

  • avatar

    I liked the one and only GT500 commercial I’ve ever seen. The one where the guy gets his GT500 imported to Germany and the guy on the dock asks; “You couldn’t find a car you liked in Germany”? and the GT500 guy tells him; “I couldn’t find a road I liked in America”.

    I think you can youtube it with just GT500 commercial

  • avatar

    If I was dictator of the world the first thing I would do is ban the use of existing songs, especially classic rock, in commercials.

  • avatar

    So far the MB non-car wash ad is my favorite SB ad

  • avatar
    Felis Concolor

    At the time it was being built and sold, Dodge’s GLH Turbo Omni boasted quicker acceleration and higher skidpad numbers than the vaunted Porsche 944, and its R&T slalom time bested everything else – yes, including the tested Lamborghinis and Ferraris – all at a price that competed directly with the economy car end of the spectrum. To that end, I fantasized about creating a “No Contest” advertisement for what was one of Chrysler’s hottest selling performance models, despite their never receiving so much as a print ad during the entire production run.

    A sunrise shot over an automobile testing grounds and race track would be accompanied by the announcer’s voice:

    “When we built the GLH Turbo, we wanted to see how it compared to the competition.”
    (cue follow shots of 2 race suited drivers walking to their respective rides: a black Porsche 944 and a black Dodge GLH Turbo)
    “We were told we shouldn’t bother with the comparison. We were told there would be no contest.”
    (cut to a shot of keys twisting in ignition locks and engines burbling to life, followed by exterior shots of the 2 vehicles rolling to a drag race christmas tree)
    “They were right.”
    (the lights go from yellow to green, and a low front shot sees the cars launch hard)
    “Time and again, it was no contest.”
    (side shot of timing lights as the Dodge reaches it a tenth quicker than the Porsche)
    “There was simply no comparison to such a rich racing heritage.”
    (a series of dramatic corner entry and exit sequences follow, illustrating the Dodge’s higher speeds throughout. Don’t believe me? Just ask all those fellows who raced Showroom Stock in the 80s and tangled with the L-bodies)
    “We really came up short.”
    (a close-up shot of the window stickers, emphasizing the Porsche’s price double that of the Dodge)
    “In fact, we don’t know why we bothered to run this test at all.”
    (cut to a shot of the cars returning from the track, Dodge in the lead. The cars stop, the drivers get out – and then a bleach-blonde runs up and throws herself onto the Porsche driver, while the Dodge driver looks over and slowly shakes his head)

    “The Dodge Omni GLH Turbo: compared to everything else, there really is no contest.”

  • avatar
    Ron B.

    Australia has the worlds most boring car ads and most feature the same type of yelling boof head Aussie voice ,as if we are all hard drinking,hunting & fishing rugby league loving Okas\'(redneck ).But once in a while a really fun ad escapes the mold,such as this..
    Unfortunately it featured a pair of cute kids , who weren’t advertising diapers or dodgy baby diet food, and the politically correct government could not have kids on TV just in case pedo’s were watching so it was banned..
    The Best ever car advert was this…by Ford for a largely forgotten car.

  • avatar

    That’s my favourite commercial of a family sedan, but it might be because I find a girl to be attractive: dot com/watch?v=1WMhkn43FQk

  • avatar

    Toyota does some really funny fantastic ads in New Zealand
    This ad for the new Corolla is simply absurd (Dont watch if you love cats!)
    And these funny Hilux ads

  • avatar

    One of my favorite commercials of all time, automotive or otherwise, is the Shell Ferrari commercial.

    Do yourself a favor: go to YouTube right now and search “Shell Ferrari commercial.” Find the highest quality version you can and turn the volume all the way up.

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