Audi Q7 Updated, Infotainment Screen Moves to Dash - Yes, It's a Big Deal [UPDATED]

A large portion of the automotive industry tends to follow Audi’s lead on interior design. That has resulted in the proliferation of the worst phenomenon in modern automotive history — the floating tablet-style infotainment screen.

With the refresh of the Audi Q7, the biggest scourge on automotive design since spinner wheels may finally be coming to an end.

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Reporting for Flagship Duty: Audi Unveils Q8 'Four-door Luxury Coupe'

Audi finally revealed its latest entry in the increasingly popular luxury SUV segment: the Q8. Think of it as a more contemporary take on the Q7. The automaker calls it an expressive new design that serves as “the new face of the Q family.” While we’re all for German manufacturers occasionally drawing outside of the lines, we’re not positive it was a good idea in this case.

No shortage of hype preceded the debut, which tricked many into thinking the vehicle behind the curtain would reveal itself as irrefutably gorgeous. Instead, what we received is an interesting looking crossover that’s certain to be (at least somewhat) polarizing, heralded by dozens of teasers — including an internet-based video drama.

Despite my best efforts, I couldn’t bring myself to continue discussing the turd sandwich that was Audi’s promotional miniseries for the Q8. It was only ever going to progress into more and more hateful rants. However, I now fully recommend you watch the series in its entirety, as the ending was dumb enough to prompt a violent laughing fit.

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Oil Crash: Audi, Volkswagen Discounting Old 3.0-liter TDI Models

Volkswagen’s 3.0-liter diesel V6 isn’t returning to the U.S. anytime soon. After forking over roughly $25 billion in the wake of its diesel deception, the company’s not exactly enthused about getting back into the compression ignition game. But that doesn’t mean buyers aren’t.

Europhiles with a penchant for low-end torque can still get their hands on a diesel Volkswagen or Audi SUV that meets federal emissions standards. And, thanks to new discounts, they’ll stand to save some money.

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2017 Audi Q7 2.0T Review - Two Point Dough

I was incredulous. My eyes must have been deceiving me. The number at the top of the page surely did not belong with the number at the bottom of the page. I rubbed my eyes, took another swig of the awful office coffee, and looked again at the window sticker that arrived in my inbox.

The price was indeed right. Audi would be delivering a $58,725 Q7 to my door the next day.

However, the 2.0T nomenclature at the top of the page was a shock. A three-row luxury SUV from a premier German manufacturer with a four-cylinder engine under the hood? Inconceivable. Can the two-liter turbo really move this big SUV with Teutonic aplomb?

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Americans Want It Bigger, and Audi's Working On It

As Audi pushes new and refreshed product out the door in a mad rush, hoping to create the youngest lineup of any German automaker, it can’t ignore the requests of brand loyalists. In the United States, those buyers want one thing more anything else: a bigger SUV.

The three-row Q7 is nice, but in the land of Expeditions and Suburbans, it simply doesn’t measure up. Space-obsessed German vehicle aficionados can climb into a Mercedes-Benz GLS and enjoy more room. Naturally, Audi isn’t about to let an opportunity slip away.

It also wants to do something about those pesky buyers who want more cargo room, but won’t drive an SUV.

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Audi Offers Its Smallest Engine For Its Biggest Crossover

Audi’s Q7 can now be optioned with a downsized motor — which is perfect for that tiny cross-section of America that doesn’t feel the need to prove itself with a big engine but also wants to own the largest and most expensive crossover Audi offers.

Huzzah?

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Hollywood Has-Been and Notorious Mexican Driver Briefly Famous for Their Audis

There’s money to be made when automakers screw up.

Sometimes, being part of a class-action lawsuit isn’t enough, and you’ve got to wage a Charles Bronson-like battle for personal justice. That’s what newly unemployed actor Thomas Gibson is doing. His target? The maker of his Audi SUV.

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Doug Drives: Has Audi Given Up On Making Cars?

I was driving along the other day, and I found myself behind an Audi A6. A new Audi A6. A brand-new, midsize, luxurious Audi A6 sedan. And I thought to myself: When was the last time I saw one of these things?

This wasn’t always the case. Back in the late 1990s and early 2000s, you saw the Audi A6 everywhere. They had that cool rounded design, and they were the dream of anyone who had an A4, or a 3-Series, or a C-Class. The Audi A6: The car that says you’ve made it — and that you need all-wheel drive.

So what the hell happened after that?

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What Can The Second Q7 Do For Audi In America?

Sales of the Audi Q7 in 2014 rose to a seven-year high in the United States. That’s a meaningful bit of information right there, given that the Q7 at your local Audi dealer now is basically the Q7 that first arrived at your local Audi dealer in 2006.

North of the border, Canadians registered more new Q7s in the first eleven months of 2014 than in any previous full calendar year. Q7 sales in both Canada and the United States have increased in each of the last five years.

It’s by no means the highest-volume player in the luxury SUV world, not in 2007 when U.S. Q7 volume peaked at 20,695 units; not in 2014 when the Q7 is outsold by low-volume premium brand utility vehicles like the BMW X1, Lexus GX460, and Volvo XC60. (Would the Q7 sell more often if Audi added the letter X to its badge? Probably not. Maybe. Definitely.)

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Audi Q7 Further Blurs The CUV/Wagon Line

The current Audi Q7 is unequivocally a CUV. This one is some sort of David Bowie-esque androgynous mix of CUV and wagon. Not that there’s anything wrong with that.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.