#2021FordF-150

The Ford Lightning is back. And it’s electric.

We’re sure that last bit will piss a few of you off.

Ford Motor Company’s 2021 Model Year is full of new trucks, crossovers, and SUVs. The one hundred and seventeen-year-old company has a renewed focus on these profitable categories while no longer offering a sedan in North America. The Bronco, Bronco Sport, and Mustang Mach-E expand Ford’s vehicle portfolio while adding new segments for the brand. These are all very important products for the future of Ford Motor Company. However, none of those vehicles provide the company with the same level of revenue as the other new vehicle in the 2021 lineup; the 2021 Ford F-150.

It’s safe to say that the F-150 is Ford’s most important product. It has been the best-selling vehicle in America since 1977 and is in a segment where average transaction prices are near $50,000. In 2014, in order to create a more capable and more fuel-efficient truck, Ford moved the thirteenth-generation F-150 to an all-aluminum exterior. But between that release and today, the full-sized truck segment has become even more competitive. General Motors released an all-new Silverado 1500 and Sierra 1500 and FCA introduced a brand new RAM 1500.

The urination for distance competition (that’s a metaphor, and not literal, thank heaven) continues among the automakers who produce full-size pickups.

This time it’s the Blue Oval, firing a shot across the bow (or over the balcony, as it were), with the towing numbers for the 2021 Ford F-150 released today.

We’re as tired of teasers as you likely are, but Ford nevertheless slipped one into its other news from earlier this week.

Matt noted that Ford claimed the truck would be cheaper to own than the gas model, and that it would be produced in Michigan as part of a major investment, but what else do we know about it?

Ford had a short Web meeting for the media earlier this week, and a big chunk of the time was spent on the newest version of the F-150 pickup truck, including confirmation that the company will be building an all-electric F-150 at the Rouge Electric Vehicle Center, as Matt wrote Thursday.

The other big announcement from the Blue Oval focused on how the F-150’s existence helps America. Drawing on a study from Boston Consulting Group, Ford says the F-150 is among the most valuable consumer goods sold in America.

Ford Motor Company pulled the wraps off the next-generation 2021 F-150 on Thursday night, revealing a new body and face that’s evolutionary in nature and a powertrain addition that sets its apart from all rivals. Could you call it revolutionary?

Being first in its class to offer something new is key for the F-150, being America’s best selling vehicle and all. In this case, that feature is a hybrid powertrain — one Ford says will make the F-150 the most potent light-duty pickup on the market.

There’s also added inches where it supposedly counts

Even before the pandemic and subsequent economic crash, much talk was being made about living in your car. Specifically, the vehicle of choice would be a spacious yet efficient van. It continues to this day in many corners of the Internet.

Ford apparently took this discourse to heart, reportedly adding a new feature to the upcoming 2021 F-150 pickup that makes home ownership unnecessary.

While Ford plans to start limited production at its North American assembly plants on May 18th, returning workers won’t see a next-generation F-150 slide pass their stations for a number of months.

The redesigned full-sizer was to be one of the Blue Oval’s big 2020 reveals, joining the still-unseen Bronco in the spotlight, but the coronavirus pandemic made short work of product timelines. Already delayed once, the 2021 F-150 has reportedly moved further into the future.