No one reading this should be surprised by the news it’s more expensive than ever to find one’s way into a new car. All kinds of external forces have driven average purchase prices through the roof, and strife halfway around the world is currently playing a role in driving up the cost of fuel.
CEOs of the world’s automotive companies have taken note, of course. Late last week, during a virtual roundtable discussion with industry wonks, Stellantis boss Carlos Tavares expressed his opinions on the matter – and spoke of his concerns.
Fuel prices have, like most other things, become totally ridiculous. In the United States, the average rate for a gallon of gasoline has eclipsed $4.00 for the first time in a decade. Though what’s probably the most alarming is how quickly it happened. Plenty of Americans could still find fuel for under $2.00 a gallon in April of 2020, meaning we’ve seen prices effectively double within two years in the United States. Meanwhile, European nations more accustomed to lofty fuel bills have been sounding the warning bells (especially in regard to diesel) for months.
Despite the issue existing long before Russia invaded Ukraine, the war has become the de facto explanation among politicians for why you had to swap to less-fancy dog food and off-brand soda to keep the truck gassed up. This is also influencing the government’s response to how to handle the present fuel crisis, which looks as if it’ll be getting worse before it gets better. But let’s take a look at how we got here before we dive into what’s being done (or not done) about it.
In our most recent installment of our long-running Imperial coverage, the Eighties dawned with a resurrection of the Imperial name and the debut of an exciting new personal luxury coupe. Chrysler’s new chairman Lee Iacocca was determined to recreate the runaway success he’d had at Ford with the Lincoln Continental Mark III. But that meant a simultaneous ask that luxury coupe buyers ignore the very recent financial troubles that plagued the Detroit automaker. And while the exterior of the new Imperial coupe was all bustleback and new angles, its platform and mechanicals were not quite as exciting. Let’s talk about Mirada, Cordoba, and the reliability benefits of electronic fuel injection.
Not to be outdone by corporate siblings Hyundai and Genesis, which have announced plans to launch 17 electric, or at least electrified, vehicles combined by 2030, Kia has claimed it will have 14 EVs (or, again, vehicles that at least have some electrification) by 2027.
Including two pickup trucks.
On Tuesday, Rivian announced it would be increasing vehicle pricing by roughly 20 percent to account for higher inflationary pressures and higher component costs. It’s not the first electric vehicle startup to do so, or even the first automotive business that realized the hectic economic situation has created a window for expanding profit margins. But it was one of the few to get slapped in the face, metaphorically, after trying to get away with it.
Shares of the company began plummeting almost immediately as it endured widespread criticism, then people started canceling reservations. The plan would have made the $67,500 Rivian R1T electric pickup an $80,000 vehicle, while Rivian would have tacked on an additional $10,000 to the R1S SUV for a new ballpark total of $85,000. This included preorders, which would help to explain why everyone went bananas. But that particular aspect of the plan has been abandoned in an effort to save face and money.
Tesla CEO Elon Musk has invited the United Auto Workers (UAW) to hold a union vote at the company’s facility in Fremont, California. While this may fool you into believing the executive has had a change of heart in regard to unionization, Musk seems to be inviting the labor group into a trap to dunk on his political enemies.
It’s no secret that there’s been bad blood between Tesla and the Biden administration. The White House has repeatedly left the automaker out of its discussions pertaining to industry regulation and proposed additional financial incentives for automakers using unionized labor to build electric vehicles. As the world’s largest purveyor of EVs by far, Musk believes his organization deserves some acknowledgment and has noted that the UAW is one of the Democratic Party’s staunchest allies. He’s asking for the vote in Fremont because he clearly thinks it will fail.
Stutz Motor Cars was subject to multiple successive changes in both fortune and direction early in its existence. Founded in 1911 based on racing success at the inaugural Indianapolis 500, by the middle of the decade Stutz had its IPO on the New York Stock Exchange. While the company’s sales increased, by the end of the decade it was without its founder and embroiled in a stock cornering scandal. Though it was delisted from the NYSE circa 1921, Stutz kept on selling the luxury cars for which it had become known. We pick up in 1926, as Stutz hit a sales high but was on the precipice of a big tumble.
Dodge decided to nix the six-speed manual for Challenger Hellcat models last November, indicating that it would be a temporary issue. The automaker allegedly planned to deliver an updated version and said it was actively calibrating the powertrain to see what worked ahead of pulling the old version from the assembly line. It was minor news and everyone following the industry promptly forgot about it, assuming three-pedal Challengers would be back in action before anyone noticed.
It’s now four months later and the option is still nowhere in sight.
Remember just a few days ago when Ford CEO Jim Farley said they had “no plans to spin off our electric business or our ICE business,” during a finance call with investors?
Yeah. Forget all that. The company announced this morning they are creating distinct electric vehicle and internal combustion businesses, one which is poised to “compete and win” against both new EV competitors and established automakers.
Lordstown Motors has gone from the savior of Ohio to just another blowhard electric vehicle startup. Last year, it became the focus of investment research firm Hindenburg Research and an incredibly damning report that accused the company of fraudulent behavior. The paper cited thousands of non-binding, no-deposit orders and was proven right a few months later when the startup announced it didn’t actually have enough money to commence commercial production. By June, Lordstown was under investigation and losing top-ranking executive with nothing to show for itself other than a factory it purchased from General Motors at a discount where it installed a pointless solar panel array. The company said it would be selling the plant to Foxconn Technology Group (Hon Hai Technology Group) in October, along with $50 million in stock, with the plan being to make the Taiwanese firm a contract assembler for the Lordstown Endurance pickup.
It’s going to need that money too because GM is severing ties with the startup and has confirmed it offloaded its remaining stock over the holidays. While the Detroit-based automaker only held about $7.5 million worth of shares, it still represented about 5 percent of Lordstown and continued support of a business that looked to be foundering.
Rare Rides Icons has featured much Japanese sedan content lately, including the mid-Eighties sedan mainstays and most recently a series on the luxurious and conservative Toyota Cressida. However, there’s a mainstream Japanese brand (or two) yet to be included in our sedan considerations. One of them is Mitsubishi, and today we’ll discuss the only true upmarket product the company ever offered in North America. It’s Diamante time.
After two weeks of smoldering in the Atlantic Ocean, a cargo ship loaded with several thousand German automobiles has sunk. Packed with over 4,000 vehicles from Volkswagen Group, the Felicity Ace (pictured) originally gained notoriety for being a successful fire rescue mission conducted in open waters. But it was later revealed that a large number of the cars onboard were higher-end products from brands like Audi, Porsche, Bentley, and Lamborghini — making the salvage operation that followed likewise engaging.
Due to the immense size of the Felicity Ace, it would need to be towed several hundred nautical miles back toward Portugal so it could be serviced. Crews reportedly arrived on February 25th to evaluate the ship and prepare it for the trip back East. However, the cargo vessel began listing until it started to fall onto its starboard side and is now deemed unsalvageable. It’s assumed that the craft will be sinking near its current position, roughly 220 nautical miles from off the Portuguese Azores, taking its vehicular cargo along for the ride.
Volkswagen Group has stalled production in Germany, citing an inability to obtain sufficient parts from Ukraine. The automaker reportedly is lacking sufficient electrical components for its Zwickau-Mosel plant and the Dresden-based “Transparent Factory” — both of which are responsible for manufacturing VW and Audi-branded electric vehicles.
While the automaker declined to identify any specific suppliers, it said that Zwickau-Mosel will be down for at least four days as the Dresden facility will only need three days of downtime. That should put them both back online by the end of the week. But that’s hardly a guarantee and problems abound elsewhere, some of which are starting to feel borderline ordinary, as the industry continues reinventing itself.
Chalk up another victim of the ongoing global supply chain headaches. GM announced to its dealers this morning, by way of its fleet order guide, that their large SUVs – 2022 Tahoe, Yukon, et al – will not be offered with a rear-seat entertainment system “for the model year.” This marks just one of many features which have vanished from vehicles in the wake of what’s been a tough couple of years for carmakers.
Proving the situation is fluid, some items are creeping back into rotation. For example, heated seats are once again part and parcel of the Chevy Traverse – just in time for summer.
Recently on Abandoned History, we learned about the Colt, a captive import Dodge/Plymouth/Eagle/AMC/Renault sold courtesy of a badge swap on some compact cars from Mitsubishi. During that series’ tenure, one of our readers had a great idea: A separate Abandoned History discussion of the captive import trucks and SUVs in the Dodge portfolio. The time has come!
The Securities and Exchange Commission (SEC) is reportedly investigating whether stock sales by Tesla CEO Elon Musk and his brother, Kimbal Musk, violated insider-trading rules.
Launched in 2021, the probe is looking into shares sold by Kimbal valued at $108 million one day before Elon polled Twitter to see whether or not he should offload 10 percent of his stake in the company, suggesting he would run with the results. Though the tweet itself was a snide way of discussing proposals from Democrat legislators that would have imposed new taxes on unrealized capital gains, effectively money that doesn’t yet (and may never) exist.
In our last Imperial entry, we found the brand’s run came to an end. In production since 1926 and an independent brand since 1955, the Imperial fizzled out to nothing after 1975. Chrysler closed its luxury Imperial division, and the once proud two- and four-door Imperials were stripped of some standard features and rebranded into the Brougham trim of the New Yorker. The Imperial name had come a long way from its beginnings as a super luxurious coach built car for the wealthy, and ended up as a slightly nicer New Yorker with more formal front and rear clips. But 1975 was not the end of the Imperial’s story, as a particular Chrysler CEO had big Imperial aspirations. To get to that point for Imperial, let’s talk about Ford.
The United States Postal Service (USPS) has been under pressure from the White House to replace its aging fleet with all-electric vehicles. But it’s looking like mail carriers will continue doing their jobs in oddly shaped trucks that burn gasoline.
While the Biden administration’s green agenda calls for government fleets to begin transitioning to EVs, the USPS had already decided to purchase 165,000 examples of the Oshkosh Defense NGDV that’s dependent upon liquid fuel. Despite the contractor saying trucks could be converted into battery electric vehicles and/or hybrids, the vast majority will be wholly reliant on internal combustion. The USPS has decided that it’s just not cost-effective or practical to do anything else and no amount of pressure from the White House will be changing its mind.
Money on the other hand…
Speculators on Wall Street (where else?) have been yammering about the possibility of Ford Motor Company creating a second company for its moving-at-light-speed EV business. To that end, CEO Jim Farley had one thing to say on Wednesday:
“We have no plans to spin off our electric business or our ICE business,” he told people assembled on a finance call.
If any readers have a certain spec of Blue Oval workhorse in their fleet, they best pay attention to a recent recall from Ford. The company is recalling 223,628 Super Duty pickups to deal with an issue of faulty powertrain components. At fault are driveshafts that can apparently fracture under a specific set of conditions.
On Wednesday, American truckers commenced a cross-country drive from California to Washington, D.C., to petition governments (local, state, and especially federal) to end all COVID-19 mandates. Known as The People’s Convoy, the group was inspired by the Canadian Freedom Convoy that was broken up over the weekend and effectively serves to spread its message within the United States.
The goal is to arrive in the capital early in March to pressure the Biden Administration into ending any formal federal emergencies pertaining to the pandemic. Defense Secretary Lloyd Austin has approved a request from the District of Columbia government and the U.S. Capitol police for 700 National Guard troops, widespread fencing, and 50 armored vehicles in anticipation.
By the early Eighties Chrysler was deep into its product partnership with Mitsubishi, which in North America was most visible via the mutually beneficial Colt. A lineup of rebadged Mitsubishis, the Colt expanded from its rear-drive beginnings in 1971, morphing into a rear- and front-drive mix by the end of the Seventies. In the earliest part of the Eighties, the line was consolidated into a single front-drive hatchback model. Around the middle of the decade, it was time for a fifth-generation Colt and some more lineup expansion. But this time, Dodge and Plymouth dealers wouldn’t be the only ones selling a Colt.
With dealers having spent the last 12 months placing egregious markups on automobiles, it has become a seller’s market, to say the least. New vehicle transactions are currently averaging $6,000 more than they would have been in the previous annum. But prices had already climbed by $3,000 (year-over-year) in 2020 due to production shortfalls, encouraging fleet managers to scoop up every used vehicle they could find until secondhand cars became likewise overpriced.
It’s an abysmal situation for consumers and automakers have begun to realize they’ll be getting blamed if something isn’t done. As a result, we’ve started to see manufacturers publicly chiding showrooms for placing lofty “market adjustments” on new automobiles. Ford Motor Co. and General Motors have both made formal declarations that they’ll be penalizing dealers who issue ludicrous markups on products wearing their emblems, with Hyundai Motor Group issuing similar threats to greedy retailers this week.
We pick up the Stutz story once again today, at a turning point in the brand’s history. Though its foundation as Ideal Motor Car Company was only a few years prior in 1911, by 1919 big changes were afoot at the company. Disenchanted that he’d lost control of his company when he sought outside investment capital, Harry C. Stutz departed his own firm in July of that year. He took with him the other remaining founder, Henry Campbell. Control of Stutz Motor Cars fell to its primary investor; the man who’d been running the company since the IPO in 1916: Allan A. Ryan.
Volkswagen Group is apparently in talks with Porsche Automobil Holding SE about a potential initial public offering (IPO) for the Porsche luxury/sports brand. According to a statement from VW, the duo has already negotiated the agreed-upon frameworks and is in final discussions as to when they want to move forward.
Weeks of rumor preceded corporate confirmation, making it seem like the proposed deal was already a shoo-in. But any final decisions will still need to be approved by the management and supervisory boards — something Volkswagen Group said has yet to happen.
Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.
While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs.
Our recent Rare Rides Icons coverage of the main quadrant of mid-Eighties Japanese family sedans ( Camry, Accord, Maxima, 626) brought another sedan to mind. Boxy and conservative, it was an upscale offering at a time when Japanese luxury brands simply did not exist. The sedan in question was popular enough for Nissan to target it directly with their Maxima. Presenting the Toyota Cressida, a comfortable luxury experience.
The Insurance Institute for Highway Safety (IIHS) is claiming that individuals shopping for a secondhand automobile end up learning less about the modern features lurking within their automobiles. Considering salespeople have meetings about how best to hype the advanced driving aids in new models, this one really shouldn’t have required a survey for the IIHS to piece it together. But the outlet appears to be attempting to link this alleged lack of knowledge to make claims that it’ll somehow contribute to the probably of used vehicles being involved in a crash.
“Used car buyers were substantially less likely than new car buyers to know about the advanced driver assistance features present on their vehicles,” stated IIHS Senior Research Scientist Ian Reagan, the author of the study. “They were also less likely to be able to describe how those features work, and they had less trust in them. That could translate into less frequent use, causing crash reductions from these systems to wane.”
We return to the saga of GM’s High Technology engine today, after taking a diesel detour in our last entry. Concurrent in the High Technology engine’s timeline, the Oldsmobile diesel’s failure was quick, but certainly not painless. It put the majority of American consumers off the idea of a passenger car equipped with a diesel engine. And by the time GM pulled the diesel from its various brand lineups, there was a strategy change over in HT4100 land: Not calling the engine HT anymore.
A massive cargo ship, responsible for ferrying high-end Volkswagen Group products from Europe to the United States, has reportedly caught fire and is now adrift in the Atlantic Ocean.
Currently said to be smoldering at least one-thousand miles off the coast of Portugal, the crew of the Felicity Ace (not pictured) has been evacuated while the sweet treasures contained within remain trapped aboard. Included are about 1,100 Porsches, 189 Bentleys, and a gaggle of Lamborghinis. The remainder of the nearly 4,000 vehicles tucked beneath the the ship’s 650-foot deck are said to be comprised primarily of Audi and VW-branded automobiles.
The National Highway Traffic Safety Administration (NHTSA) has announced it is investigating 416,000 Tesla vehicles after receiving 354 individual complaints of unexpected braking.
America’s largest purveyor of all-electric vehicles was forced to cancel its push of version 10.3 of its Full Self-Driving (FSD) beta software last fall after receiving reports that it was creating problems for some users. Drivers were complaining that the update had created instances of phantom braking after the vehicle issued false collision warnings. However, things only seemed to get worse as complaints to the NHTSA grew more frequent after bumping FSD back to an earlier version.
Michigan residents living near the Stellantis Warren Truck Assembly Plant have been complaining for some time now about a fetid odor emanating from the facility, a stink that seems to have started after the place was outfitted for production of the new Wagoneer and Grand Wagoneer. Investigations pointed fingers at the facility’s paint shop and the state hit Stellantis with an air quality violation.
Now, the company says it has completed the installation of missing ductwork and has done so a couple of weeks ahead of schedule.
New Yorkers with aftermarket exhaust systems may want to be extra careful because a law, signed by Governor Kathy Hochul to increase fines on sound violations, now has a new enforcement tool designed to spot noisemakers.
Approved in autumn of 2021, the SLEEP (Stop Loud and Excessive Exhaust Pollution) Act raised the fine on vehicles producing excess sound in NY from $150 to a whopping $1,000. But drivers are now learning that getting busted won’t necessarily require whizzing past a squad car while their Borla snap-crackle-and-pops surrounding eardrums. NYC residents have begun receiving notices in the mail after being caught by the auditory equivalent of speed cameras.
President Joe Biden and Democratic lawmakers have suggested ending the federal gas tax until 2023 as a way to offset fuel prices that are nearing record levels and possibly appease some on-the-fence voters ahead of midterm elections. Senators Mark Kelly (D-AZ) and Maggie Hassan (D-NH) recently pitched the bill in Congress. While the White House has not made any official endorsements, it’s offered tacit support by saying it didn’t want to limit itself in terms of finding new ways of easing the financial burdens Americans are facing during a period of high inflation.
“Every tool is on the table to reduce prices,” White House assistant press secretary Emilie Simons said in regard to a possible gas tax holiday. “The president already announced an historic release of 50 million barrels from the Strategic Petroleum Reserve, and all options are on the table looking ahead.”
On Tuesday, the National Highway Traffic Safety Administration (NHTSA) announced it had finalized a rule permitting automakers to install adaptive driving beam headlights on modern vehicles. Despite having pioneered automatic headlamps in the 1950s, the United States has been hesitant to implement automatic leveling and directional beams. In fact, imported vehicles equipped with adaptive headlights have been modified to adhere to regional safety laws for decades.
But the implementation of light-emitting diodes, high-intensity discharge lamps, and even upgrades to tungsten-halogen bulbs has made forward illumination substantially brighter. If you’ve been driving a while, you’ve probably noticed increased glare from oncoming vehicles (especially if you’re in an automobile that’s situated closer to the pavement). Directional beams are supposed to help alleviate the problem and have been getting more attention from U.S. safety regulators. However, that’s only part of the reason why the NHTSA suddenly feels better about approving them.
With the Ambassador Bridge having been cleared by police over the weekend, those protesting government mandates have literally been relegated to the sidelines. Canadian officers from a variety of departments, including Ontario Provincial Police, are now situated at relevant intersections and Windsor, Ontario, has declared a state of emergency in case demonstrators return.
But don’t think the story is over. The trucker blockade certainly caused trouble for the automotive sector and it suddenly seems interested in rolling the event into the industry’s ever-expanding list of excuses. Now that the rigs have all been removed, spokespeople have been chiming in and they’re being presented as rather single-minded on the matter. They want more assistance from the government to quash any protests that might impact their bottom line and are happy to have something else to blame for why the broader industry remains in such a pitiful state.
Car companies sometimes find themselves with odd bedfellows, a situation which can result in the strangest of collabs. Witness the penchant of some brands to slap their name on a bicycle, such as the McLaren Venge of a decade ago which actually incorporated some of Macca’s expertise in composite construction to result in a bike one-fifth lighter than anything the cycling manufacturer could achieve on its own.
This time around, it’s Jeep and Razor working together to create the Jeep RX200 electric scooter. Your author deeply hopes it is available to navigate through Hell’s Revenge at Moab during this year’s Easter Safari. Hey, it does say Trail Rated, right?
Audi and FAW Group, the state-owned partner it is effectively required to have in order to preferential treatment from the Communist Party of China, received some good news this week. Government officials have approved the duo for a new, jointly operated production facility in Changchun.
With Volkswagen Group having shifted its focus toward China in recent years, the market has become all-important for the German company. VW is currently the top-selling brand for the entire region, with its Audi subsidiary typically being the highest volume premium automaker from Europe. Building in China is good optics for brands hoping to remain popular there and has the added benefit of placing manufacturing complexes closer to relevant suppliers, especially if you’re swapping to electric vehicles.
Hertz customers have issued complaints that the company falsely accused them of stealing rental cars. Numerous renters have made claims that they were stopped by police to be informed that the vehicle they had paid to borrow was reported stolen. Complaints became so prevalent that CBS News launched an investigative report last November to uncover whether individuals were simply lying about their innocence to avoid prosecution or if Hertz was habitually screwing things up.
By December, 191 claims had been filed in federal bankruptcy court on behalf of the people who said they were falsely arrested. But it took another two months for a Delaware bankruptcy court judge to issue a ruling that will require Hertz to make the number of renters it accuses of stealing its cars every year publicly available.
If there’s one thing on which car manufacturers can be relied upon to do, it’s to release information about hotly anticipated vehicles in dribs and drabs. Rare is the occasion when all hands are totally surprised – though it does happen. Witness when the then-new Ford GT rolled out on a frigid Detroit stage in 2015.
Lexus is doing no such thing with its bevy of upcoming BEVs, a range that could include an all-electric spiritual replacement for the LFA.
While electric vehicles get the most press whenever they go up like a match, it’s important to remember that combustion vehicles pioneered burning themselves up back when the horse was still considered a viable transportation option. Things are better now of course, with flaming cars being primarily relegated for important riots, large-scale sporting events, and decoration along the West Side Highway. We can also add high-speed chases taking place in the United Kingdom to the list because there’s reportedly a bunch of BMW police vehicles that are giving new meaning to the term “heat.”
For the last few weeks, various departments scattered across the U.K. have been issuing advisements not to use certain diesel-powered vehicles in pursuits that exceed the speed limit. It’s a rather curious request, though one that’s allegedly tied to a serious incident from 2020 that killed Police Constable Nick Dumphreys.
After Mitsubishi vehicles made their way to Dodge and Plymouth dealerships as the Colt in 1971, Chrysler expanded the fledgling model’s lineup quickly. Nine years after its introduction, the third generation Colt offerings (two different Mitsubishi models) were being discontinued. Accompanying the old Colts on the lot were all-new ones, though old and new alike were sold as ’79 model year cars. It’s Twin Stick time.
The PU11 Nissan Maxima was among the Japanese sedans to experience a complete identity shift in the mid-Eighties. Nissan was rebranding itself from a discount Datsun identity and took Maxima upmarket. Packed with technology and on its way to the 4DSC identity that defined the model, the Maxima deserves a place at the table with the V20 Camry and CA Accord. Let’s get technical.
From humble beginnings in the rural farmlands of Ohio to the bustling city that was Indianapolis, Harry Clayton Stutz made his way through a winding career path to found the Ideal Motor Car Company in 1911. Ideal’s first product was the Bearcat, a sporty open-top two-seater that Stutz designed himself in just five weeks. After racing at the inaugural Indianapolis 500, Stutz took his racer and made a couple of minor edits, then put it into passenger car production. However, Stutz was a tinkerer first and foremost, so he began to revise the Bearcat almost immediately.
The Freedom Convoy that originated in Canada last month has gained an incredible amount of momentum, garnering loads of support from citizens around the world. Sympathetic protests seem to be erupting everywhere while the original group of truckers remains planted on the streets of Ottawa to demand an end to government mandates. But honking at Parliament Hill for two weeks was only a portion of the convoy’s grand strategy.
Large groups of truckers have broken off to create blockades at meaningful border crossings, gaining control of North America’s already ailing supply lines. The most recent example resulted in the taking of the Ambassador Bridge in Detroit, an essential trade crossing for both the United States and Canada. Truckers have held the bridge for five days and automakers have begun announcing shutdowns due to supply issues. Meanwhile, the Canadian government has begun discussing an end to lockdown measures after failing to stop the protests and other nations appear poised to follow in its footsteps.
This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.
To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender.
As you might be aware, Thursday was the first day of media previews for the 2022 Chicago Auto Show. Both editor Tim and yours truly are in attendance – Tim’s a local, and I really needed a few days away from the day job. I can’t, however, shake the feeling that the entire show is on something resembling life support. Beyond that, I wonder if my impressions of the show are a metaphor for the auto industry in total.
What’s more American than football? Marketing, gluttony, and consumerism have to rank quite highly, I’d imagine. Thankfully, we have a bacchanalia this upcoming weekend that celebrates all four and then some.
That’s right, for those outside the big cities of Los Angeles and, um, Cincinnati who have been caught unaware, the LVI-th edition of the Super Bowl will be played this Sunday, February 13th. As always, marketers will pay for access to those millions of eyeballs, thus the Super Bowl Commercial as its own genre of big-budget short film.
As in years past, this will be a two-part series for TTAC. Today, I’ll post the automotive and automotive-adjacent commercials that have been shared to YouTube. Some of these are the full commercials, while some are teasers. On Sunday evening, come back here for a live-ish blog where I post every automotive and automotive-adjacent commercial as it airs. Stay tuned, as I’ll be posting from a recliner very near to my fridge and liquor cabinet. Once we get into the third quarter there’s a decent chance I’ll make a few humorous typos.
The U.S. Department of Transportation (DOT) announced today that it will distribute $5 billion to establish electric-vehicle charging along the interstate highway system. Managed by the newly formed Joint Office of Energy and Transportation formed after the $1.2-trillion Infrastructure Investment and Jobs Act (IIJA) passed in Congress, the federal spend is a joint operation between the DOT and U.S. Department of Energy.
By 2030, the federal government is hoping to have a network of 500,000 charging stations in a bid to reduce range anxiety and spur EV adoption. But it wants individual states to make the necessary investments to connect the highway-based network to cities and towns. As you might have guessed, Democrat lawmakers have broadly supported the imitative while Republicans are calling it too expensive and a distraction from other aspects of U.S. infrastructure in need of maintenance.
Today’s Rare Ride represents the rarest subset of a vehicle that was for most, an afterthought. A sporty coupe ignored in its day, the MX-6 was by most accounts a handsome car that was fun to drive. Particularly elusive is the MX-6 behind today’s article. It has a manual transmission, is turbocharged, and has four-wheel steering. Could it be any cooler (Chandler voice)? Let’s find out.
There’s a gaggle of Mazda owners in Seattle, Washington, that have reportedly been stuck listening to National Public Radio (NPR) over the last few weeks. The manufacturer has addressed the problem, saying the local affiliate had broadcast images files with no extension causing an issue on some 2014-2017 Mazda vehicles with older HD radio software. This effectively bricked the infotainment system on some vehicles, locking them into listening to NPR and out of literally everything else.
You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.
Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.