This Is A Ford Truck

You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150.

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I Know You’re Sick of This, But Indulge Me These Last, Final Logo Contenders . . .
Mad Men

The logos keep coming . . .

Tell us which one(s) you do like but not the one(s) you don’t like. Thanks.

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Logo: a Shortening of Logogram From Gk. Logos "word" + Gram "what is Written."
Additional Logos Under Consideration

Two new logos and one old favorite. Remember, Sunday is the last day for willing graphic artists to submit their ideas! See the first “tranche” (French meaning) here.

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Back to the Drawing Board (So to Speak)

Due to overwhelming (negative) reaction to the choices we made for Monday’s logo poll, we are starting from scratch but this time with professional graphics designers. Several have expressed a desire to offer their services, gratis, for which we are eternally grateful and we hope to provide the winner with something. I’m thinking a permanent, prominent link on TTAC to their portfolio or business site and the glory and recognition that goes with being “Designer to TheTruthAboutCars” or somesuch. I digress.

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TTAC Logo Submissions Pt. 6
TTAC Logo Submissions Pt. 5
TTAC Logo Submissions Pt. 4

More artistry from the Best and Brightest. Our deadline is tomorrow night. Send jpegs to robert.farago@thetruthaboutcars.com.

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TTAC Logo Submissions Pt. 3
TTAC Logo Submissions Pt. 2
TTAC Logo Submissions
  • DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
  • Car65688392 thankyou for the information
  • Car65688392 Thankyou for your valuable information
  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.