Axios Says Trucks Are Big, Also Confirms Water is Wet

Matthew Guy
by Matthew Guy

In a report which will surprise no American blessed with the gift of sight, a new report from the eggheads at Axios is the latest to exhort that today’s pickup trucks are just too damn big. To be clear, the study does a good job of breaking down some of the details but, as you’ll see after the jump, some of their illustrations may be a bit off the mark


The lead image superimposes what appears to this author’s jaundiced eye as a 1976 F-150 XLT regular cab long box, one of the first leaps Ford made from the F-100, up against a 2022 F-150 SuperCrew with the short box and a PowerBoost engine. It’s a jarring comparison, to be sure, but a quick search of dimensions is readily available.


For 1976, a Blue Oval truck spec’d like the one in the composite image should measure 205.3 inches in length. Contrast that with the modern-day pickup shown which is 231.7 inches long and you’ve got a whopping difference of 26.4 inches. That’s not a surprise, nor is it our issue. We’re instead pointing to the skiff of rear overhang, a space which is surely not 26.4 inches – at least not at the scale of the rest of the composite shown in the Axios post. If that part is off-kilter, what about the rest of the image?


We can argue until the cows come home about how trucks are too big or too small or important tools for farmers instead of urbanites – this is a polarizing debate that will not end any time soon. Rather, we’d like to posit a different argument, one which makes more sense to us than comparing a luxed-up F-150 SuperCrew with a bog-standard F-150 regular cab from decades ago. In those olden days, a regular cab F-150 was generally purchased for work duties and maybe hitting up the Tastee Freeze if it’s lucky. Today’s leather-lined SuperCrew is treated (and viewed by some) as a modern-day Town Car both in terms of status and function – even if many buyers will never cop to that comparison.


One of the tenets of this Axios article is the swing from ‘more bed’ to ‘more cab’. They are, of course, totally correct. But if we’re going to skewer the modern crew cab truck on that metric, let’s compare its footprint and interior volume to that of a luxury car – both recently and forty years ago – and regular cab trucks to, well, regular cab trucks.


You all can read numbers, so there’s no need to reiterate those shown in this chart. What we will explain is the footprint-to-volume number, one which was figured as the vehicle’s footprint divided by its interior passenger volume (lower numbers are better because math). A small footprint and large volume suggest a rig that is not outsized as a people hauler, a task given to crew cab trucks today and luxury cars of yore.

With those figures, we learn a 1983 Town Car isn’t much worse than a 2015 F-150 SuperCrew short box in terms of the space it provides passengers compared to the space it takes up on the road. Similarly, nor is a regular cab F-150 from those same two model years. What is different, of course, is the measure between the most popular body styles of F-150 in ’83 and ’15. Ergo, the complaint that ‘truckz are bigger’.


But – and this is the important part – there is not much disparity once one considers the purpose of these machines. Using our yardstick, the successful family scores a 147 while tootling around and showing off their wealth in a Town Car Cartier. A similar family today scores a 141 while doing the same thing in their F-150 Platinum.


And, for giggles, we calculated this newly-invented score for the most practical of all vehicles: The minivan. A new Chrysler Pacifica, measuring 204.3 inches long and 79.6 inches wide with 165 cubic feet of passenger space, earns a 99 on our scale – handily beating anything else we’ve talked about in this post.


That’s enough math, now. I’m going to have a drink of whiskey.


[Images: Ford, the author]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Bob65688581 Bob65688581 on Jan 26, 2023

    EBFlex,

    Why are you comparing subsidies for petroleum to subsidies for a vehicle?


    I didn't. Frankly, I don't know what subsidies are these days, for renewables. That would be the correct comparison. I very much doubt that the electricity we buy is only a third of its true cost, with subsidies covering the rest.


    As you say, per-car subsidies are an advantage for EVs. Nurturing new industries is part of any government's mission, so we see EV subsidies in most countries. The Biden Administration is trying to shift the subsidies to encourage manufacturers to "build American", but is getting flak from Korea, which has invested heavily in EVs for the American market. We shall see...

    • Jeff S Jeff S on Jan 26, 2023

      Agree the subsidies are not the same. The only similarities in both are that the Government is encouraging domestic production which after going thru Covid and being dependent on China and Taiwan for batteries and microchips we should be producing more of our own. Globalization has not worked so well when it comes to our reliance on microchips. ICE vehicles use microchips as well. True that most countries have subsidies for EVs China itself heavily subsidizes their own EV manufacturing. This article though is about pickups and what people use them for.



  • Bob65688581 Bob65688581 on Jan 26, 2023

    Lou_BC,

    What's your profession, if I may ask?

    • Lou_BC Lou_BC on Jan 26, 2023

      Healthcare is as far as I'm willing to divulge. Employer gets testy about anything beyond that. I was a paramedic part time for 20 years.


  • Dave M. IMO this was the last of the solidly built MBs. Yes, they had the environmentally friendly disintegrating wiring harness, but besides that the mechanicals are pretty solid. I just bought my "forever" car (last new daily driver that'll ease me into retirement), but a 2015-16 E Class sedan is on my bucket list for future purchase. Beautiful design....
  • Rochester After years of self-driving being in the news, I still don't understand the psychology behind it. Not only don't I want this, but I find the idea absurd.
  • Douglas This timeframe of Mercedes has the self-disintegrating engine wiring harness. Not just the W124, but all of them from the early 90's. Only way to properly fix it is to replace it, which I understand to be difficult to find a new one/do it/pay for. Maybe others have actual experience with doing so and can give better hope. On top of that, it's a NH car with "a little bit of rust", which means to about anyone else in the USA it is probably the rustiest W124 they have ever seen. This is probably a $3000 car on a good day.
  • Formula m How many Hyundai and Kia’s do not have the original engine block it left the factory with 10yrs prior?
  • 1995 SC I will say that year 29 has been a little spendy on my car (Motor Mounts, Injectors and a Supercharger Service since it had to come off for the injectors, ABS Pump and the tool to cycle the valves to bleed the system, Front Calipers, rear pinion seal, transmission service with a new pan that has a drain, a gaggle of capacitors to fix the ride control module and a replacement amplifier for the stereo. Still needs an exhaust manifold gasket. The front end got serviced in year 28. On the plus side blank cassettes are increasingly easy to find so I have a solid collection of 90 minute playlists.
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