Ford's Axe Falls in Germany

Steph Willems
by Steph Willems

After a fiscally damaging year that Ford CEO Jim Hackett implored employees to forget, cuts are coming to the automaker’s workforce, and America won’t be spared. But America can wait, as that region remains a major profit generator. Other regions aren’t, and the automaker’s axe has already fallen in South America.

Now it’s Germany’s turn, with Ford announcing the loss of “more than 5,000” workers in that country.

Ford’s full-year operating profit (before special items) fell 28 percent in 2018, with its European, Chinese, and South American businesses serving as a balance sheet boat anchor. The company’s operations in Europe lost $398 million last year, a complete reversal of the $367 million profit it recorded in 2017.

A major European restructuring plan is already underway, with January bringing news of axed car models, a shuttered French plant, and consolidation of its UK operations. On Friday, Ford raised the spectre of hefty job cuts, and not just for Germany.

The 5,000-plus German cuts are expected to come from “voluntary redundancies and early retirement,” a Ford spokesperson told AFP. “The aim is to cut more than 5,000 jobs in the most socially responsible way possible.”

“This announcement is part of the Ford restructuring announced in January


in Europe with the goal of returning to profitable business in Europe as soon as possible,” the spokesperson continued, without mentioning how those cuts would be distributed. Germany hosts two body and assembly plants (Cologne, Saarlouis), and an R&D center in Aachen. A desirable version of a model Ford no longer offers in America is built in that country.

Of the roughly 53,000 workers Ford employs in Europe, some 24,000 of them are located in Germany. Ford also said more job losses can be expected in the UK, with AFP reporting 1,150 will get pink slips, according to UK union Unite.

[Image: Ford]

Steph Willems
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  • Jacob_coulter Jacob_coulter on Mar 17, 2019

    This is not the sign of a growing, vibrant company. I had a small stock position in Ford that I dropped. Just seemed like dead money to me.

  • Jeff S Jeff S on Mar 17, 2019

    "This path looks like more mergers, more automation and job cuts." I couldn't have said it any better. Perfect summation of what is happening with GM, Ford, and FCA.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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