Escorted Out of the Ford Club, Harley-Davidson Goes It Alone

Steph Willems
by Steph Willems

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

This time, the only involvement on the part of Ford is that its F-150s serve as the basis for a conversion. Indiana-based Tuscany Motor Co., maker of illustrious custom brodozers, has come aboard to make it happen. Together, the two companies hope to generate awareness, as well as interest, among would-be owners and Ford dealers.

Tuscany and Ford go way back, as the Indiana company remains a Ford-approved specialty vehicle manufacturer and vendor. The limited-edition, 700-horsepower Shelby F-150 displayed at the 2015 SEMA show was Tuscany’s doing.

Like looking at concept trucks? Harley, which has enough on its plate already, hopes you do. The company’s concept truck (aka Harley-Davidson Truck) went live at the motorcycle maker’s 115th anniversary bash in Wisconsin on Wednesday. Apparently, this truck aims to remind viewers of Harley’s Fat Boy model, though the casual observer might insist it looks more like a 2019 Ford F-150.

On all corners, you’ll find unique 22-inch aluminum wheels shod in all-terrain rubber, and Tuscany has also punched vents in the front fenders that it claims are functional. The grille and similarly perforated bumper cap accommodate black honeycomb mesh and, in the case of the bumper, an obnoxious LED light bar. A new Raptor-style hood sees its own honeycomb.

Beneath the beast, a BDS Suspension lift and FOX shock absorbers lend the truck an off-roading prowess its 22-inch wheels might have a problem with. (Content subject to change, Tuscany warns.) Elsewhere, Harley-Davidson’s presence rings out loud and proud from every nook and cranny.

If brash driving is your bag, Harley wants to hear from you.

[Image: Harley-Davidson/Tuscany Motor Co.]

Steph Willems
Steph Willems

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  • Lightspeed Lightspeed on Sep 03, 2018

    I'll never understand why Ford never required Harley to make an F150 bike.

  • Macmcmacmac Macmcmacmac on Sep 04, 2018

    Some might say that the back of a pickup is the natural habitat of an HD, so the merger of the two is natural. Not me of course. I like HDs. I saw a sticker price on a HD themed F150 about 8-10 years ago @$78k and had to laugh.

  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
  • Lou_BC A pickup for most people would be a safe used car bet. Hard use/ abuse is relatively easy to spot and most people do not come close to using their full capabilities.
  • Lorenzo People don't want EVs, they want inexpensive vehicles. EVs are not that. To paraphrase the philosopher Yogi Berra: If people don't wanna buy 'em, how you gonna stop 'em?
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