A Brief History Of Chrysler/FCA/Stellantis Promises That Weren't Kept
Stellantis, formerly known as Fiat Chrysler Automobiles, spent some time last week promoting “EV Day” and talking about its EV plans.
We covered the event and the company’s plans. We’ve also noted in the past that many OEMs are talking a big game on EVs but it’s anyone’s guess if they’ll meet the timelines and goals they’ve set for themselves (speaking generally here, and not just about Stellantis).
While the future is up in the air, we do have a record of the past, and speaking about Stellantis specifically, that past has been one of unkept promises.
Or we can go EV specific and talk about the company’s failure, just about a decade ago, to bring a promised EV (or three) to market.
Don’t remember this? I do. Probably cause it was a big deal at the time. Remember, there really weren’t EVs on sale yet, and the Detroit Three (still called the Big Three then) and everyone else was racing to get one on the road.
Chrysler promised an extended-range Town & Country minivan, an extended-range Wrangler, and an unnamed two-seat Dodge Sports car that was all-electric.
Only just now are we getting the first electrified Wrangler — the plug-in hybrid 4xe. Chrysler has sold a hybrid version of the Pacifica — which replaced the Town & Country — for a bit now. And that sports car never materialized, even though some folks predicted it would be on sale by the end of 2010. To be fair, Chrysler did offer hybrid models (Dodge Durango and Chrysler Aspen) back then.
“We have a social responsibility to our consumers to deliver environmentally friendly, fuel-efficient, advanced electric vehicles, and our intention is to meet that responsibility quickly and more broadly than any other automobile manufacturer,” Bob Nardelli, chairman and CEO of then-Chrysler said at the time. “The introduction of the Chrysler, Jeep and Dodge electric vehicles provides a glimpse of the very near future and demonstrates that we are serious and well along in the development of bringing electric vehicles to market.”
To be fair to Chrysler/FCA/Stellantis, a big part of the reason these vehicles didn’t make it to market was the havoc caused by the Great Recession. When Fiat took over, it disbanded ENVI, the division that was working on those vehicles, in late 2009. Fiat, of course, owned Chrysler by then thanks to the shakeups that followed Chrysler’s recession-related bankruptcy. Perhaps these vehicles would’ve made it to market had the Great Recession never occurred.
It’s not just EVs. A few years after the Razor concept came and went, Dodge had a chance to build a similar Miata-fighting roadster named the Demon, and that car, too, never was produced.
Again, in the spirit of fairness, we’ll pause to note that every car company has had hot concepts that didn’t make production for one reason or another, or has made promises it hasn’t kept. I think the Stellantis EV Day promises are sticking out more in part because of what happened with ENVI, and in part because the company has seemingly been chasing the rest of the industry when it comes to electrification over the past decade.
I’d also remind readers that past performance isn’t an indicator of future performance, so previous failures from the company don’t mean it won’t meet its goals this time around. External factors matter, too. Stellantis doesn’t seem to be on the verge of bankruptcy, the economy is recovering post-pandemic (even if it may be K-shaped), and the entire industry is more focused on electrification than it was in the late Aughts. And the tech — including support tech like charging — has advanced.
So, Stellantis may well succeed this time. But I couldn’t help but think of the past.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Oberkanone Cost of EV's will continue to increase as demand for materials to manufacture batteries increases. Owning a personal vehicle will only be attainable to the wealthy.
- Kcflyer I think it's ugly. Unless they lengthened the cab the back row is still useless for me anyway. Price is proof that I may have purchased my last new vehicle
- Ltcmgm78 I must laugh because this is an expansion of the old question of why car manufacturers don't build less expensive cars. There's no money in it! As long as virtue signalers have the long green to buy the pricier EVs, there won't be any affordable ones until most of the demand for the expensive ones are met. Economics, you know. New technologies always progress this way. The future Chevy Vega on the Ultium platform is a long way off.
- Daniel J Also, the additional 20K is spread out over a loan, which could end up closer to 24K.
- Wolfwagen When will GM and Dodge/Ram come out with a BOF 2 door sport utility? Im not one that jumps on the first year new vehicle bandwagon, but for a new Ramcharger, I'd sleep out in front of a dealership for days to be first in line for preordering (or infront of my computer for hours)