QOTD: What's the Best Auto Show Concept to Never Hit Showrooms?

Chris Tonn
by Chris Tonn

Brace yourself. Detroit is coming. Car blogs will be bursting with news and hot takes from frosty southeast Michigan as the North American International Auto Show opens on Monday. Every utterance from any executive will be tweeted, every statement will be parsed, and every press release will be copied and pasted.

Naturally, TTAC will be there in force. And while the numerous reveals of production-ready cars will be the highlight for most, I’m personally looking forward to the concepts. The weird, the funky, or even the batshit crazy — those far-from-production ideas are what make the major auto shows great.

Plenty of oddballs have graced show stands over the years, many of which have hinted at future designs, but never sold in their own forms. Very few — the original Viper comes to mind — were remarkably unchanged from their show form, but there are plenty of cars relegated to locked hangars, never to see the light of day.

Those kooky vehicles deserve a place in the sun, so I’m giving them a chance. Which concept, new or old, would you like to see on the road?

My pick: The Dodge Razor — a tiny sports car, co-branded with the maker of those cheap aluminum scooters that were everywhere 15 years ago, and built with a similar mentality. Rear-wheel drive and lightweight — I’ve seen mention of 250 hp and 2,500 pounds — it was also meant to be cheap.

How cheap? $14,500 in 2002, to be precise, which translates to about $19,500 today, is dirt cheap for a legitimate sports car. The 2002 NAIAS was my first Detroit show, and I was spellbound when I stumbled into the Dodge booth. The Neon SRT-4 was there, too, but a real sports car was compelling.

Ford’s GT was revealed at the same show, but it wasn’t on my radar. I could potentially afford the Razor, unlike nearly everything else on the floor.

It wasn’t to be. Chrysler had a few financial crises to weather, and cutting a low-margin, low-volume sports car was obvious even to them. I consoled myself the next summer with an old Miata, which still haunts my garage to this day. It’s a sale that could have gone to a Dodge dealer. Sigh.

So, which concept did you lust over? Which one would you buy if you had the chance?

[Image: Zombieite/Flickr]

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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