Lexus LF-Z is Watts New

Jason R. Sakurai
by Jason R. Sakurai

Today, Lexus dropped the LF-Z concept car, stepping on the electric-vehicle (EV) accelerator. By 2025, the company expects to have 20 new PHEV, HEV, and BEV models from which to choose.

670,616,629 miles per hour, the speed of light, is how fast energy travels as electromagnetic waves. This is nearly as fast as car companies are becoming EV manufacturers.

Lexus, and just about every other carmaker, is EV giddy. They proclaim this is the transformation of the century, linking sustainable development, changes in lifestyle, values, and mobility needs as to why they’re swinging for the fences. What’s the big rush to get to a Disney-like Autopian society, where we’ll chug along at a preset MPH and have our routes selected for us?

So Lexus putting a battery in the LF-Z is a big deal because they think this is what 2025 will look and drive like. For one, they’re calling Direct4, their four-wheel, driving-force control technology, the optimal placement of batteries and electric motors, one that sets them apart from the rest. EVs, whether battery (BEV), hybrid (HEV), or plug-in hybrid (PHEV), are putting the cart before the horse if there isn’t enough electricity or kW in the grid to recharge their growing numbers.

Will the sales ratio of EVs exceed that of gas-powered vehicles by 2025, as Lexus predicts? By 2050, will they and their vehicle counterparts, achieve carbon neutrality? Is the formed exterior of the LF-Z Electrified ’emotional’ as its designers say, just as the open, minimalist cockpit provides a unique EV driving experience? Exactly what is that experience compared to the one you get when you go off-road in a Ford F-150, or when you drive long stretches of the open road in a Corvette? Maybe as fewer drivers have the adventure that comes along with the responsibility of controlling the rate of acceleration by themselves, this experience will become lost, like that of riding a horse.

[Images: Lexus]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • RHD RHD on Mar 31, 2021

    They cadged the steering wheel from Tesla. The rest of it looks like a science-fiction movie about the future, which is what automakers seem to think electric cars should look like.

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    • Inside Looking Out Inside Looking Out on Apr 01, 2021

      @mcs You mean they hate dogs?

  • Dal20402 Dal20402 on Mar 31, 2021

    "transformation of the century, linking sustainable development, changes in lifestyle, values, and mobility needs as to why they’re swinging for the fences. What’s the big rush to get to a Disney-like Autopian society, where we’ll chug along at a preset MPH and have our routes selected for us?" EVs are just cars, but with more efficient power and no localized exhaust. They're not robot cars, unless we learn otherwise. And all of that stuff above is really about robot cars. Despite the difficulty I'm excited about robot cars because 42,000 people died on American roads in 2020, the overwhelming majority because of bad human driving.

  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
  • Lorenzo I'd like to believe, I want to believe, having had good FoMoCo vehicles - my aunt's old 1956 Fairlane, 1963 Falcon, 1968 Montego - but if Jim Farley is saying it, I can't believe it. It's been said that he goes with whatever the last person he talked to suggested. That's not the kind of guy you want running a $180 billion dollar company.
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