By on December 7, 2020

ZeroLabs Automotive is re-engineering 1965-77 Ford Broncos as electric vehicles, with the mantra of “the past we love” and “the future we need”. Net-zero emissions aside, Hawthorne, California’s latest tech start-up, ZeroLabs envisions themselves as the savior of tens of thousands of classic cars that would otherwise be rendered obsolete and left behind.

ZeroLabs is calling for a classic-vehicle electric revolution, asking drivers who want to go green to turn their classic cars, trucks, and SUVs over to the company for rectification. Supported by the assumption that the world is moving away from vehicles fueled by fossil fuels, ZeroLabs has built or is building an EV platform to transform classics into electric ‘clean energy heroes’. Does this inspire the Iron Man within you?

Adam Roe, the founder, CEO, and product architect for ZeroLabs Automotive was previously the founder and CEO of a royalty-free video library called Reelhouse, and later, the founder and CEO of Lunchbox, a pioneer in digital shopper engagement. Is this the resume of someone you’d entrust with a classic Land Rover Defender, Porsche 911 SC, or ’53-’56 Ford F-100 pickup? Yet this is exactly what Roe is asking, and he’s not interested in enhancing what’s already there, but to instead allow him to shoehorn his EV chassis under it. In what ZeroLabs touts as a 30-day gestation period, this Frankenstein creation will be reborn. Neither a new EV nor a restored classic, your guess is as good as mine how it gets titled where you reside.

ZeroLabs is betting the farm on their EV platform, hoping that a global ban on fossil fuels goes into effect, and with it the sale of vehicles powered by fossil fuels. At this precise moment, ZeroLabs is hoping to capitalize on its ability to produce four different configurations to accommodate classic 4WDs, muscle cars, 2-door coupes, and pickups. Keep in mind at this point in time, these are all projected platforms, as they are attempting to gin up enough fervor and cash to make the virtual into reality.

On their website, ZeroLabs states that they have already started manufacturing, and expect delivery to begin in late 2020 and delivered in the order received, yet below an image of a Bronco and their EV chassis, it states that limited availability begins in Fall 2021. They say the plan is to deliver them in groups, not one at a time. ZeroLabs’ first project is transforming a limited number of original 1966-77 Ford Broncos into fully restored and rebuilt 100 percent electric-powered vehicles.

As they say, no one is under any obligation to buy this or anything else in the world, and if it speaks to you, great. No company can make enough of everything for everyone, so ZeroLabs wants to make them only for those willing to buy into their concept. Somehow the idea of spending between $200,000-$300,000 for an EV remake of timeless classic vehicles may enthrall Ed Begley Jr., but for most aficionados, we think they’ll pass on this proposition.

[Images: ZeroLabs Automotive]

Get the latest TTAC e-Newsletter!

16 Comments on “Less Than ZeroLabs Aims to Turn Old Broncos Into EVs...”


  • avatar
    28-Cars-Later

    If you want to read a crystal ball research this company, Adam Roe, who is on the board, and who has money in it. If its another Solyndra (or Theranos), then all of the people involved will be proles or scrubs. If its got legs, the people involved will be juiced in and that’s your buy signal.

  • avatar
    Oberkanone

    Safety equipment is not modernized. Mass is increased. Possibly not a great partnership of old and new.

    • 0 avatar
      28-Cars-Later

      Its actually smart for several reasons.

      1. While there are some classics (which I am defining as pre 1980) in the hands of ordinary people, most belong to those with a fair amount of disposable income.

      2. Because of the age, the systems which rely on the ECU or sensors don’t exist so its as simply as mount body to new frame. I imagine the brakes are on the new frame as well instead of being in the body.

      3. Because its low volume, you have the opportunity to gather customer feedback directly from people who probably want to give it to you “to help the cause”.

      4. Also because of low volume, its much easier to brush the bugs under a rug. Same reason the people into low production cars from zee Germans overlook glaring problems.

      5. Because you are selling to the quite well-to-do, you are gathering data on probably the best customer segment (top 2-7%) who you can sell too directly. Data is what Bezos was after from the start, he admits as such in an interview from the 90s (people who regularly buy books tended to be more affluent).

      In my eyes though it comes down to who’s backing this company. This is either a niche thing or its part of something much bigger. Follow the money.

      • 0 avatar
        Lou_BC

        I have to agree that it’s a sound idea. I see people paying 6 figures for resto-modded trucks and LandCruisers. It’s a body swap onto a new chassis. A hardcore collector would most likely have the original chassis and driveline stored. This would make a cool daily driver.

      • 0 avatar
        Superdessucke

        Count me among those who like the idea. Now, I do think that current EV tech is going to look like those cell phones they used in “Night at the Roxbury” in about 5 years, but this is a good starting point to get the idea rolling. A classic body on a modern zero-emissions frame. What’s not to like?

  • avatar
    downunder

    Clever,it’s turning BOF vehicles into EV’s, great to turn my ML320 into an EV, but buying an EQC makes a better “economic” proposition.

  • avatar
    Tele Vision

    For that money I’d buy a Diablo. And a Tesla. Job done.

  • avatar
    SCE to AUX

    File this under: “Because you can, doesn’t mean you should.”

  • avatar
    RHD

    Does the price tag of 200-300,000 dollars come from Less Than ZeroLabs? If that’s correct, they will have very, very few takers.
    If the rebuild costs less than replacing the engine and transmission, than we’re in the ballpark. Why spend enough to buy four new Teslas to rebuild one old Bronco?

    The price tag has to be about ten grand or less. When that happens, old rustbuckets will get a coat of paint and a new electric undercarraige.
    Good idea, excellent timing, absolutely the wrong price.

  • avatar
    el scotto

    For reasons that make absolutely no sense people are willing to shell out big money for 1st generation Broncos. Wanna see more money spent in an even sillier manner? Look at the green Land Rover in the background. Just the thing to toss your Holland and Holland shotguns in. Or Ye Gods! a Defender that’ll actually go 70mph on the freeway.

    • 0 avatar
      Old_WRX

      el scotto,

      “Defender that’ll actually go 70mph on the freeway.”

      Hah, the Defender 110 that my family had in south america in the early 70’s would go 70. I think we even saw an indicated 120 kph, once. At least, I think that’s what my father shouted to me over the horrendous din of engine, wind and road noise…

  • avatar
    Pig_Iron

    I thought putting a Coyote in an early Bronco was an abomination, but this, this is crossing the stupid line.
    :-/

  • avatar
    Flipper35

    For a Bronco or other old SUV the GM crate Electric makes more sense.

  • avatar
    whynotaztec

    I like the concept, but what it really means is that I wish we could have modern vehicles with decent styling, especially the EVs.

  • avatar
    namesakeone

    Instead of buying a classic Ford Bronco at today’s inflated prices, wouldn’t it be cheaper to build the chassis, then obtain (easily obtainable, from what I hear) the necessary aftermarket Bronco body panels to put around it?

  • avatar
    Boxerman

    You’re seeing something more than a restomod here, thats just the start.
    Project forwards and there will be a few skateboard electric platforms, any style of sort of body can be placed on top.

    In the electric world the mechanicals are not a differentiator, theyre all going to be hyper fast, brake and handle well and near silent. maybe shocks an springs differentiate ride.
    The same essential platforms can be made longer or shorter wider or narrower depending on application.

    The point of differentiation then is what goes on top of the platforn.
    A return if you will to the era of coachbuilders.
    Putting a retro body on top is one answer and maybe an easy entry to the market, you could also do a 50s looking car or a spaceship looking car, ultra luxury inside or somethign else.

    The bronco body could be a metal one, or done in CF, or the body could be someones fevered imagination of something from the 50s like cadzilla, really the list is endless, the body is pure styling, its like changing the wheels on a car to change the look.

    So if they have the platform concept mass produced inexpensive enough or the oems do it, were rally talking about a future where styling and interior features becomes a product differentiator, that could lead to a golden era of beautiful transport pods of multiple designs.

    My guess is these guys need to get their platform costs low enough over time to stay in buisness. But whoever cracks that code is the future Henry Ford, cause the workd is going to be platform makers and coachbuilders, that will make it tough for an oem doign the whole package with a limited selctions of body styles.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • kcflyer: I don’t suppose running the currency presses round the clock and cranking out trillions of dollars not...
  • Nick_515: The faster scooby doo.
  • Jeff S: We have had tire shortages before the last one that I know of was in 1976. My older brother bought a brand...
  • schmitt trigger: “ …available in black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue,...
  • Art Vandelay: “…there’s a growing number of shoppers who grew up with (and now fetishize) digital...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber