Volkswagen Passat Receives Date of Execution; VW Shifts Production Power Away From Lame Sedan

Corey Lewis
by Corey Lewis

It’s been five weeks since I opined VW should cancel the Arteon and the North American Passat, and replace both with the European Passat instead.

Late last week, Volkswagen complied with part of my request. They must read TTAC!

As reported by Ward’s Auto, the Passat will exit Volkswagen’s North American lineup after the 2023 model year. Currently built at the company’s plant in Chattanooga, Tennessee, the dated and unpopular large sedan will ride off into the sunset to make way for the company’s new ID.4 electric CUV.

The ID.4 launches next year, and will only reach its full production capacity in 2023 when it takes up the space in Tennessee formerly occupied by Passat. Volkswagen is spending $800 million on the plant to do the switch-up and believes the future of American transportation is SUVs, crossovers, and EVs. Chattanooga also produces the Atlas and slightly uglier Atlas Cross.

Keep in mind the North American Passat is very different to the Passat sold to the rest of the world. Initially shared by North America and China, Passat resides on the New Midsize Sedan platform which bowed model-year 2012 as a replacement for the B6 Passat. The rest of the world migrated to the B7 (a facelift of B6) in 2010, and on to the MQB-based B8 in 2015. Your author has reviewed the current NMS Passat earlier this year, and found it most unsatisfactory.

Today, China has an MQB Passat, and North America alone persists with the same 2012 NMS mobile, facelifted multiple times. Other places globally needn’t worry about Passat’s future though, as in 2023 a B9 Passat will debut and continue in large and upscale fashion.

There’s no word on the Arteon’s future at this time, but as it’s on the same platform as the B8 Passat and built in Germany, it will likely live at least a couple more years locally. In 2024 it will carry the banner as Volkswagen’s only large-ish offering that’s not a crossover, and will also be overdue for replacement. Maybe they’ll follow through with the rest of my three-step plan at that time.

[Image: Volkswagen]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
7 of 17 comments
  • FreedMike FreedMike on Nov 23, 2020

    I figured they'd keep this around for a couple of years to milk whatever they could out of it.

    • See 3 previous
    • SPPPP SPPPP on Dec 01, 2020

      The article says they are doing exactly that. It goes away after the *2023* model year. It took me two reads of the article to pick up on that. But, basically, they are keeping it around for at least 2 more model years. I would also speculate that 2.5 years gives VW a bit of time to change their minds. If the ID4 doesn't sell in the quantity that requires the US plant's output, then they might be better off continuing to ship ID4s from Europe or China, while building the current Passat in Tennessee. It has been done before with other models (and you might say that the current Passat represents that, as the rest of the world is on a newer platform).

  • Oberkanone Oberkanone on Nov 23, 2020

    the Peoples EV 300 mile range for under $20K

    • INeon INeon on Nov 24, 2020

      Years ago people used to put clothes dryer motors and 12v battery arrays into VW Beetles-- I'd run the snot out of one as a town car!

  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
Next