By on October 22, 2020


With the Hummer EV Edition 1 selling out over what would constitute an extended lunch break, General Motors is clearly aware it has a hot commodity on its hands. While that may not continue into subsequent model years, the electrified monstrosity is seeing demand comparable to what we witnessed with Dodge’s Demon and GM has a similar solution in mind.

Rather than allowing dealers to see what they can get away with on the standard Hummer pickup when it goes on sale next year, GMC will be implementing a strict no-haggling policy. That’s undoubtedly going to be a blow to dealers thinking they could clean up on markups and a blessing to customers who don’t want to spend a few extra grand on their already expensive midlife crisis.

Of course, the inverse would be true if Hummer were a mass-market runabout and not a $112,600 showpiece vehicle. If you’re not trying to talk the sales staff down on an Arcadia or Canyon, you’re acting like an imbecile. But the Hummer is a different beast and makes it easier for General Motors to rationalize (and perhaps test) no-haggle pricing.

Automotive News confirmed the decision on Wednesday after tapping into an investor’s call.

“There will be no incentives. There will be no trickery,” Duncan Aldred, vice president of global Buick and GMC, explained. “We are trying to construct a dealer margin in such a fashion that it really is a no-haggle price.”

“[GMC will] deliver a one-price experience for the customer from the brand, from the website, right through to the dealer level.”

Aldred added that about half of the eligible dealerships have already elected to sell the Hummer. It’s scheduled to arrive next fall as a 2022 model year vehicle, starting with the limited (and premium) Edition 1 trim. But GMC plans on offering multiple trims and body styles.

[Image: GMC]


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20 Comments on “GM Says No Haggling on Hummers...”

  • avatar

    After the last story, this out of the frying pan and into the fire.

  • avatar
    SCE to AUX

    I wouldn’t call the quick sellout of a 1000-piece run a “hot commodity”.

    Tesla’ Model 3 had 115k reservations before it was even revealed.

    You could re-introduce the Plymouth Prowler and get 1000 suckers to sign up for it. There will surely be more ongoing interest in the Hummer, but at this point it’s hard to really draw conclusions.

  • avatar
    Art Vandelay

    Its almost as if GM studied the market and looked at how the most successful EV company sells cars and is following their lead. Besides this is hardly new for GM…they once had a division (one with high customer satisfaction to boot) built around the premise.

    Kudos to GM on this one, so long as the fixed, no haggle price isn’t stupid.

  • avatar

    one can ALWAYS haggle on a hummer.

  • avatar

    “We are trying to construct a dealer margin in such a fashion that it really is a no-haggle price.”

    In other words, we are giving the dealers no gross margin to dicker with.

  • avatar

    The truck will be MSRP, but the undercoat, mats, and ceramic wax are going to be tres expensive…..

  • avatar

    This just means that the owner of the stealership (or his surrogate) will “buy” the vehicle at sticker and the sell the vehicle for a profit on their used car lot or a friends lot.

  • avatar

    The power required to charge electric vehicles (quickly) is very impressive. Imagine a typical house with a 200A, 240V split phase service. That’s 48kW at 100%, residential breakers are rated at 80% so 38kW. If the Hummer has a 200kWh battery and you had access to a 350kW DC fast charger, and just doing simple math with no loses assumed and perfect power factor, that’s 350A @ 1000 volts, roughly the energy capacity of ten homes with a typical 200A service. Yikes. I’d be interested to know the actual numbers. You need to have faith in those plugs.

    • 0 avatar

      @Imagefont: If you can afford a $120k vehicle, you probably don’t live in a typical home. I have a kitchen with 2 convection ovens with a pizza mode that suck more power than my level 2 charger.

      For starters, it’s rare that you come home with a totally depleted battery. I get 4+ miles per kWh and typically drive 10 miles or less on errands. So, I only have to put in maybe 2 or 3 kW. A long 40 mile trip will require about 10kW. My charger maxes out at 11.5kW so at full speed, that 10kW charge is less than an hour. If the battery is near 100%, it’s going to be slower, but you never notice.

      With a larger 200kW battery if you were returning from a long trip, you could stop near home for a quick charge. You don’t even have to go to 100% if you were pressed for time. Then finish up on the slower home charger.

      I’m looking at the charging estimate table for my charger for a Tesla Model S with 100 kWh battery. They don’t specify, but I think it’s a 100% charge. The time they list for a 100 kWh battery is 10.14 hours. So maybe 20 hours or so for a full charge on a good home 11.5 kW home charger for a 200 kWh battery.

      If you were facing a 20-hour charge, you wouldn’t be stuck for 20 hours. You could unplug after a few hours, run some errands, then come back and resume the charge. There’s a lot of flexibility. If you did need to make another long trip before the charge was done, just head to a quick charger.

  • avatar

    It’s called a Manufacturer’s SUGGESTED Retail Price.

    Dealer always sets the price.

    The manufacturer has some ways of influencing the stealerships’ behavior.

    $112k (today) is a lot of money.

    Will there even be sufficient demand to make gouging viable? The people who this appeals to may not have the dough to get one.

    Also, there is a certain schizophrenia here. On the one hand, I offer up the ultimate Jeep, which doesn’t (directly) use fossil fuels. Very green.

    On the other, just by the act of off-roading, “tearing up the trails” as it were, I am offering you a way defile (what’s left of) the environment.

  • avatar

    Twitter does not want you to know
    – Detroit News endorsed James for Senate

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