Could Next Toyota Land Cruiser, If There is One, Get a GR Trim?

Tim Healey
by Tim Healey

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?

The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.

Now Carscoops is reporting that Toyota has plans for a Gazoo Racing trim for the next Land Cruiser, although it doesn’t mention which markets might get the new Land Cruiser. It just speaks very generally about Toyota’s GR plans, quoting an Australian exec who vaguely leaves open the possibility that Toyota could give the LC the GR treatment.

From there, the post suggests that a GR LC would have enhanced off-road abilities and may or may not get a twin-turbo 4.0-liter V8.

If that seems like speculation based off of a quote and inferences based on other product plans, well, it is. It’s not exactly the same kind of reporting that leans on more concrete information, such as patents or a leak from a dealer meeting.

It’s a form of journalism that seems common to the Internet, and not just within automotive – sports fans will note that plenty of blogs get clicks by speculating on trades and free-agent moves, using vague rumors and interpretations of tweets.

This kind of journalism isn’t unethical or anything like that, but it’s not particularly informative, either. It’s basically a writer saying “I’ve heard this rumor, so this could happen, let me think it over in a blog post, and put it out there for the reader because he/she might find it interesting. And if people click to read the story, that’s a bonus.” It’s fun to let minds wander, but it doesn’t really prove much one way or another.

In this case, it doesn’t prove a GR Land Cruiser is on the way – just that there likely will be a next-gen Land Cruiser sold in at least some markets, and Toyota seems to be interested in giving many of its models GR trims (again, in some markets), and therefore it seems logical that Toyota might offer a GR Land Cruiser.

By the way, the small side lesson in journalism wasn’t a shot at Carscoops or anyone else – speculative wonderings aren’t uncommon when covering an industry whose future draws interest, whether it’s future cars in automotive or player movement in sports. We’ve done it, and by aggregating Carscoops, I am doing it now.

It’s merely a reminder that speculation is just that, and just because it seems logical that the Land Cruiser might get a GR trim in the future, it doesn’t mean it will.

We still don’t know if it will return to America in any form.

That said, if the idea of an off-road-prepped version of a redesigned Land Cruiser with turbo power intrigues you, you now have reason to daydream.

[Image: Toyota]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

More by Tim Healey

Comments
Join the conversation
 3 comments
  • Ajla Ajla on Oct 19, 2020

    "Australian executives" seem to always have tall tales like this no matter what the brand. So I have doubts this is really in the works. That said, I also think Toyota needs to consolidate their performance badges. TRD, TRD Sport, TRD Pro, and GR is too much. Especially if they start putting "GR" on off-road vehicles.

  • Bd2 Eh, the Dollar has held up well against most other currencies and the IRA is actually investing in critical industries, unlike the $6 Trillion in pandemic relief/stimulus which was just a cash giveaway (also rife with fraud).What Matt doesn't mention is that the price of fuel (particularly diesel) is higher relative to the price of oil due to US oil producers exporting records amount of oil and refiners exporting records amount of fuel. US refiners switched more and more production to diesel fuel, which lowers the supply of gas here (inflating prices). But shouldn't that mean low prices for diesel?Nope, as refiners are just exporting the diesel overseas, including to Mexico.
  • Jor65756038 As owner of an Opel Ampera/Chevrolet Volt and a 1979 Chevy Malibu, I will certainly not buy trash like the Bolt or any SUV or crossover. If GM doesn´t offer a sedan, then I will buy german, sweedish, italian, asian, Tesla or whoever offers me a sedan. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.
  • Bd2 While Hyundai has enough models that offer a hybrid variant, problem has been inadequate supply, so this should help address that.In particular, US production of PHEVs will make them eligible for the tax credit.
  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
Next