Could Next Toyota Land Cruiser, If There is One, Get a GR Trim?

Tim Healey
by Tim Healey

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?

The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.

Now Carscoops is reporting that Toyota has plans for a Gazoo Racing trim for the next Land Cruiser, although it doesn’t mention which markets might get the new Land Cruiser. It just speaks very generally about Toyota’s GR plans, quoting an Australian exec who vaguely leaves open the possibility that Toyota could give the LC the GR treatment.

From there, the post suggests that a GR LC would have enhanced off-road abilities and may or may not get a twin-turbo 4.0-liter V8.

If that seems like speculation based off of a quote and inferences based on other product plans, well, it is. It’s not exactly the same kind of reporting that leans on more concrete information, such as patents or a leak from a dealer meeting.

It’s a form of journalism that seems common to the Internet, and not just within automotive – sports fans will note that plenty of blogs get clicks by speculating on trades and free-agent moves, using vague rumors and interpretations of tweets.

This kind of journalism isn’t unethical or anything like that, but it’s not particularly informative, either. It’s basically a writer saying “I’ve heard this rumor, so this could happen, let me think it over in a blog post, and put it out there for the reader because he/she might find it interesting. And if people click to read the story, that’s a bonus.” It’s fun to let minds wander, but it doesn’t really prove much one way or another.

In this case, it doesn’t prove a GR Land Cruiser is on the way – just that there likely will be a next-gen Land Cruiser sold in at least some markets, and Toyota seems to be interested in giving many of its models GR trims (again, in some markets), and therefore it seems logical that Toyota might offer a GR Land Cruiser.

By the way, the small side lesson in journalism wasn’t a shot at Carscoops or anyone else – speculative wonderings aren’t uncommon when covering an industry whose future draws interest, whether it’s future cars in automotive or player movement in sports. We’ve done it, and by aggregating Carscoops, I am doing it now.

It’s merely a reminder that speculation is just that, and just because it seems logical that the Land Cruiser might get a GR trim in the future, it doesn’t mean it will.

We still don’t know if it will return to America in any form.

That said, if the idea of an off-road-prepped version of a redesigned Land Cruiser with turbo power intrigues you, you now have reason to daydream.

[Image: Toyota]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Ajla Ajla on Oct 19, 2020

    "Australian executives" seem to always have tall tales like this no matter what the brand. So I have doubts this is really in the works. That said, I also think Toyota needs to consolidate their performance badges. TRD, TRD Sport, TRD Pro, and GR is too much. Especially if they start putting "GR" on off-road vehicles.

  • JK I grew up with Dodge trucks in the US, and now live in Turin, Italy, the home of Fiat. I don't think Italians view this as an Italian company either. There are constant news articles and protests about how stalantis is moving operations out of Italy. Jeep is strangely popular here though. I think last time I looked at stelantis's numbers, Jeep was the only thing saving them from big big problems.
  • Bd2 Oh yeah, funny how Trumpers (much less the Orange Con, himself) are perfectly willing to throw away the Constitution...
  • Bd2 Geeze, Anal sure likes to spread his drivelA huge problem was Fisher and his wife - who overspent when they were flush with cash and repeatedly did things ad hoc and didn't listen to their employees (who had more experience when it came to auto manufacturing, engineering, etc).
  • Tassos My Colleague Mike B bought one of these (the 300 SEL, same champagne color) new around June 1990. I thought he paid $50k originally but recently he told me it was $62k. At that time my Accord 1990 Coupe LX cost new, all included, $15k. So today the same car means $150k for the S class and $35k-40k for the Accord. So those %0 or 62k , these were NOT worthless, Idiot Joe Biden devalued dollars, so he paid AN ARM AND A LEG. And he babied the car, he really loved it, despite its very weak I6 engine with a mere 177 HP and 188 LBFT, and kept it forever. By the time he asked me to drive it (to take him to the dealer because his worthless POS Buick Rainier "SUV" needed expensive repairs (yes, it was a cheap Buick but he had to shell out thousands), the car needed a lot of suspension work, it drove like an awful clunker. He ended up donating it after 30 years or so. THIS POS is no different, and much older. Its CHEAPSKATE owner should ALSO donate it to charity instead of trying to make a few measly bucks off its CARCASS. Pathetic!
  • RHD The re-paint looks like it was done with a four-inch paintbrush. As far as VWs go, it's a rebadged Seat... which is still kind of a VW, made in Mexico from a Complete Knock-Down kit. 28 years in Mexico being driven like a flogged mule while wearing that ridiculous rear spoiler is a tough life, but it has actually survived... It's unique (to us), weird, funky (very funky), and certainly not worth over five grand plus the headaches of trying to get it across the border and registered at the local DMV.
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