GM Shares Dystopian Safety Tech, Ford Says Remote Work May Continue Into 2021

Matt Posky
by Matt Posky

General Motors said it plans to share some of the safety technology it developed as a countermeasure to the coronavirus pandemic this week. These include a thermal scanning kiosk that uses infrared imaging to take temperatures of people as they stream into facilities, as well as a touchless printer app designed to keep staff from repeatedly touching the control panel. However, it’s the third item, GM’s contact-tracing software, that’s the most novel and controversial.

Practically every company in the world is working on ways to better track people, and their efforts have only accelerated during the pandemic. The presumption here is that by knowing every person someone has come into contact with, you can effectively track the progress of a virus. Despite sounding terrifyingly dystopian just a few years earlier, the notion has become a favorite among tech giants — most of whom are working on their own version.

GM’s involves a wristband, integrated into iOS and Android devices, that keeps tabs on how close employees are to each other. The company has since added support for Bluetooth beacons.

“We believe our application advances the state of the art when it comes to mobile apps for contact tracing, which is the subject of massive software development efforts across multiple industries today,” Tony Bolton, GM’s chief information officer of Global Telecommunications and End-User Services, said in a release.

The automaker is likewise testing a mobile app that would “create a record for the employee, listing other users with whom he or she has been in contact.” General Motors claimed it could help medical staff reach individuals that had direct contact with another worker who tested positive for a virus. The app also constantly computes the physical distance between users and can send an alert to help encourage safe behavior. GM is planning a pilot to test the application soon.

Sounds like it might be useful in telling people they’ve been infected long before they’ve shown any symptoms. But we could also see this as a handy tool for union busting or general surveillance, as it effectively builds a constantly evolving database of every person you’ve spent any time around. While the company said privacy and security is its chief concern, so do social media companies that sell your data to the highest bidder. You don’t think all those telemarketers got your cellphone number by magic, do you?

Meanwhile, outgoing Ford CEO Jim Hackett said he’s in no hurry to see white-collar workers back at their desks. Thousands of Blue Oval employees have already returned to their posts and crowding the field runs the risk of spreading COVID-19. Having to pay for the operation of additional facilities also costs the automaker more money — though we can’t say if that was a contributing factor to any corporate decisions.

Ford pushed back return-to-work calls numerous times this year, and has basically given salaried employees permission to work from home until the end of 2020. Unless you’re essential in the actual assembly of product, few automakers want to see your face making a personal appearance at the office. And numerous companies have already hinted that the current conditions could extend into early 2021. According to Automotive News, Hackett feels similarly.

“It’s my bet it will be extended beyond that,” Jimmy told reporters earlier this week. “If you come this far to manage this and just say ‘Well I’m tired of this’ and change the profile and the risk, why did we do all the safety planning to begin with?”

“Bill [Ford] and I feel the company’s running really well right now the way we’re all working it,” he continued. “So we don’t want to prematurely get back.”[Image: Phil K/Shutterstock]
Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
2 of 17 comments
  • Jarred Fitzgerald Jarred Fitzgerald on Aug 14, 2020

    This is awful. I don't need anyone violating my right to privacy. This is just too much.

  • Jeff S Jeff S on Aug 15, 2020

    All I need to work remotely is my Employer issued HP laptop which I can receive phone calls, Skype, Outlook, and do many other things remotely.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
Next