Hertz Given Approval to Dump 200,000 Vehicles ASAP

Matt Posky
by Matt Posky

While negotiating the terms of its bankruptcy with creditors, Hertz has been informed that it can sell 200,000 would-be rental vehicles to help cover its debts.

According to a filing with the U.S. Securities and Exchange Commission (approved Friday in the U.S. Bankruptcy Court in Wilmington, DE), Hertz will be allowed to “dispose of at least 182,521 lease vehicles” between now and the end of 2020. Proceeds will then be used to pay off $650 million it owes lenders, with most funds going toward principal payments on financed vehicles.

With the pandemic knocking out manufacturing for months, this is likely welcome news for buyers eyeballing the secondhand market. Dealer lots are light on fresh product at present and times are getting tougher for consumers, making used vehicles all the more appetizing. Even though former rentals have a tenancy to be abused, they typically to go for a bit less than something living a more carefree existence — and Hertz will be desperate to offload them quickly.

Someone hoping to sell their used ride may have missed their window to maximize their return, however. Hertz is about to flood the market, likely suppressing used prices for the rest of this year. The Wall Street Journal and CarScoops, which tipped us off to the SEC filing, had more:

Of course, used rental cars were already a bargain as they cost 5-15 [percent] less than what used car dealers charge. The discount varies by model, but a recent study showed Hertz vehicles are typically priced 8.0 [percent] below market value for an average savings of $1,389.

That same study showed the best bargains were on the BMW 7-Series, Chevrolet Trax and Mercedes A-Class. Customers can also score big discounts on the Infiniti QX50 and Toyota Tundra.

Hertz will make those sales as easy as it possibly can to ensure customers clean up its inventories, and it has loads of used models it’s itching to get rid of on its website. You’ll probably be able to talk them down on the price, too. Just remind them that they’re the ones that need to make the sale to continue existing.

Assuming everything goes according to plan, Hertz Global Holdings has a real chance to keep lenders off its back for another year and return to business as usual with a much smaller footprint (and fleet). But that’s the best-case scenario. Eventually the company has to resume normal operations or continue selling its fleet (totaling around 500,000 units before the big sell-off) until there’s nothing left. Hertz’s management of the crisis will play a major factor, though the final outcome will also be dictated by how the world responds to the ongoing pandemic.

If normalcy fails to return sometime in 2021, and rental demand remains severely depressed, Hertz will undoubtedly go belly-up.

[Image: Hertz]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Forward_look Forward_look on Jul 30, 2020

    I bought a Hertz rental and it took 3 months to do the deal - title, tags, etc. I can't imagine them selling 200,000 cars.

  • Jeff S Jeff S on Jul 31, 2020

    Hertz will run these 200k cars thru an auction and dealers will be the buyers. An auction is the quickest way to dispose of these vehicles and get the cash Hertz needs.

    • Art Vandelay Art Vandelay on Jul 31, 2020

      Yep. For the most part, you won't get a "rental discount" unless you haggle with the dealer after pointing it out on the carfax. They may retail some of their higher end and exotic stuff, but they aren't unloading all of those Altimas and what not through their retail channel.

  • Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
  • Analoggrotto Hyundai GDI engines do not require such pathetic bandaids.
  • Slavuta They rounded the back, which I don't like. And inside I don't like oval shapes
  • Analoggrotto Great Value Seventy : The best vehicle in it's class has just taken an incremental quantum leap towards cosmic perfection. Just like it's great forebear, the Pony Coupe of 1979 which invented the sportscar wedge shape and was copied by the Mercedes C111, this Genesis was copied by Lexus back in 1998 for the RX, and again by BMW in the year of 1999 for the X5, remember the M Class from the Jurassic Park movie? Well it too is a copy of some Hyundai luxury vehicles. But here today you can see that the de facto #1 luxury SUV in the industry remains at the top, the envy of every drawing board, and pentagon data analyst as a pure statement of the finest automotive design. Come on down to your local Genesis dealership today and experience acronymic affluence like never before.
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