QOTD: Filling Electric White Space?

Steph Willems
by Steph Willems
qotd filling electric white space

Shedding models is a hot pastime at General Motors these days. As the automaker embarks on an electric product push, it was CEO Mary Barra’s axe that cleared the way… by chopping waning ICE-powered nameplates. With the recent loss of the Chevrolet Impala and Cadillac CT6, it seems the cull is nearly complete.

Lineup pared, GM now promises electric models in every segment and at every price point — a strategy made possible (and more importantly, profitable) by a modular electric vehicle platform juiced by cutting-edge Ultium battery tech.

With economies of scale supposedly on its side, which corner of the market should GM not ignore?

To illustrate the flexibility of its new architecture, GM issued a video showcasing potential showroom silhouettes. Crossovers, crossover coupes, sedans, pickups, and cube-like vans are all possible, with the platform allowing for rear-, front-, or all-wheel drive.

Battery size can be whatever GM wants.

While high-end buyers will be able to purchase a poorly named six-figure Cadillac sedan underpinned by this architecture, what about those looking for a bit of fun on the low end? Surely there’s room for a model GM beancounters would normally deep-six due to limited projected demand.

You author would like to see the new platform/battery combo finds its way into an electric version of the 2012 Chevrolet Code 130R concept vehicle — a sporty, low-end, rear-drive vaporware coupe that went absolutely nowhere, as per GM tradition.

Enliven that rear axle with a single motor and slot a modestly sized battery underneath. Market to Millennials who aren’t likely to ever have kids. Boom.

A pipe dream? Maybe. But this is an exercise in dreams. In your view, which bodystyle/layout/segment needs a spot in GM’s electrified lineup?

[Images: General Motors]

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  • Ponchoman49 Ponchoman49 on Mar 09, 2020

    Nothing new here folks. The next new "big" GM thing in a long line of failed dreams and delusions. I don't trust this disastrously run train wreck of a company as far as I can throw them and will not be buying any more of their products with this dumb all eggs in one basket woke thinking. They are dead to me after my 2017 Impala.

  • Cognoscenti Cognoscenti on Mar 09, 2020

    Between (1) the obvious trolls, (2) the users with a clear political bias from both sides of the aisle, and (3) the Tesla apologists, the signal-to-noise ratio of the TTAC comments on any BEV topic is getting worse by the day. I don't have a solution, other than to not bother reading.

  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.
  • ToolGuy From the listing: "Oil changes every April & October (full-synth), during which I also swap out A/S (not the stock summer MPS3s) and Blizzak winter tires on steelies, rotating front/back."• While ToolGuy applauds the use of full synthetic motor oil,• ToolGuy absolutely abhors the waste inherent in changing out a perfectly good motor oil every 6 months.The Mobil 1 Extended Performance High Mileage I run in our family fleet has a change interval of 20,000 miles. (Do I go 20,000 miles before changing it? No.) But this 2014 Focus has presumably had something like 16 oil changes in 36K miles, which works out to a 2,250 mile average change interval. Complete waste of time, money and perfectly good natural gas which could have gone to a higher and better use.Mobil 1 also says their oil miraculously expires at 1 year, and ToolGuy has questions. Is that one year in the bottle? One year in the vehicle? (Have I gone longer than a year in some of our vehicles? Yes, I have. Did I also add Lucas Oil 10131 Pure Synthetic Oil Stabilizer during that time, in case you are concerned about the additive package losing efficacy? Yes, I might have -- as far as you know.)TL;DR: I aim for annual oil changes and sometimes miss that 'deadline' by a few months; 12,000 miles between oil changes bothers me not at all, if you are using a quality synthetic which you should be anyway.