Lux Land Yacht Bound for Volvo Stable

Steph Willems
by Steph Willems
lux land yacht bound for volvo stable

Volvo’s not whispering in anyone’s ear, but Volvo dealers surely are. That’s how we’ve learned that Volvo Cars plans to insert two new vehicles at the top and near the bottom of its current lineup.

According to dealers, a range-topping XC100 will soon take its place atop the model ladder, with a coupe-like crossover slotted well below. How else is Volvo supposed to keep its sales momentum?

This tidbit comes by way of Automotive News. It seems that U.S. dealers informed about the XC100 are salivating at the thought, with one describing it as an “absolute home run.” Currently, the long-running XC90 wears the flagship hat.

Who so much Volvo in one vehicle? You already know the answer. Big sells, and Volvo’s Germanic rivals have big in spades. The arrival of an updated Mercedes-Benz GLS and altogether new BMW X7 left Volvo with little choice but to pursue the plus-sized import SUV crowd.

Another dealer referenced Range Rover and the Rolls-Royce Cullinan as potential rivals. Clearly, Volvo is loading up on lux. Not only will the vehicle, slated to arrive in electrified form of various sorts, be plush, it will also be suitably big. AN reports that the vehicle will stretch 7 inches longer and 5 inches wider than the XC90 — a model the future XC100 will borrow its platform from.

Before this Scandinavian behemoth starts production in South Carolina in late 2023, American buyers will have a taste of the C40, a coupe-like version of the compact XC40 crossover. Sporting reduced cargo volume and a more svelte profile, the C40 is said to be priced to sell. Like its sibling, it will also offer a battery-electric powertrain when it arrives in late 2021.

For Volvo, going smaller and larger in the light truck field, using as many existing components as possible, is a play for boosted volume and margins, especially on the upper end.

Volvo’s U.S. sales nearly doubled in the past half-decade; flush with Chinese cash and with a growing stable of vehicles with which to temp buyers, 2019 saw the brand top the six-figure mark for the first time since 2007.

[Image: Volvo Cars]

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3 of 16 comments
  • Sgeffe Sgeffe on Mar 02, 2020

    Are these even going to have ICE options in ANY form, hybrid or no? From the article, it seems like both of these offerings from Volvo will be BEV, with standard range-anxiety. The way the UK and Europe are going, I’d have to assume anything new would be some flavor of BEV.

    • Dal20402 Dal20402 on Mar 02, 2020

      The article sounds like both will be available in both BEV and some other form, whether PHEV (like the XC90) or straight gas (like the XC40).

  • Inside Looking Out Inside Looking Out on Mar 02, 2020

    Does it compete with Mercedes? Or Lincoln? Or Bentley/RR maybe? I am not sure that Mercedes fans will be seduced by Volvo which is even less reliable and less luxury.

  • Legacygt There is nothing "trapezoidish" about that grill.
  • Ltcmgm78 I think cars need an AM/FM radio for emergency notifications. Driving at night, I will scan the AM frequency just to see what comes up and to be amazed at the different cities I can get after dark. My SAAB had a Euro-spec radio and I could get long-wave (lower freq than the AM band) and found lots of interesting listening.
  • Golden2husky You'd be way better off in a base Vette for that money.
  • Gene Sedans and coupes don't sell in the quantity that they used to but they still make up a significant market. Why Ford abandoned this segment still baffles me. Again, just look at Toyota, Dodge, Mercedes, BMW, Hyundai, etc who have not abandoned this segment.
  • JMII Cracker Barrel - there is one off every major interstate interchange east of the Mississippi.I don't drink coffee - and based on the constant debate / worry of others just drinking water or tea has greatly simplified my life.Regardless of your choice in snacks and drinks I recommend the iExit app: it shows what hotels, restaurants and gas stations are coming up so you can decide if its worth pulling off.