Cadillac Lyriq Sings Sad Song; Coming-out Party Kiboshed by Virus

Steph Willems
by Steph Willems
cadillac lyriq sings sad song coming out party kiboshed by virus

The public debut of Cadillac’s first all-electric model has hit a snag in the form of the fast-growing coronavirus epidemic. A splashy (aren’t all reveals splashy?) unveiling scheduled to take place April 2 is now scrapped, Bloomberg reports.

The article, which (strangely) positions the cancellation as a major blow for General Motors CEO Mary Barra, notes that the automaker has yet to come up with a fall-back plan for the model’s debut.

Riding atop GM’s third-generation modular electric architecture and powered by unique batteries developed with help from LG Chem, the Lyriq is the first of many EV Cadillacs to come. Don’t forget about the frustratingly named Celestiq, as well as the huge, Escalade-sized EV SUV expected by mid-decade.

Per Bloomberg, “Cadillac is reevaluating plans for rolling out the Lyriq now that it won’t be introduced at the canceled April 2 event in Los Angeles, according to a spokesman.”

California Governor Gavin Newsom declared a state of emergency over the growing coronavirus threat last Wednesday. As you’ve come to learn, big public events that prompt loads of air travel are looked down upon during an outbreak; similar concerns put the kibosh on this month’s Geneva Motor Show. That leaves GM with the possibility of unveiling the Lyriq in New York next month, though the likelihood of that auto show going ahead grows fainter with each passing day. New York State has also declared a state of emergency, and coronavirus cases are on the rise.

Should all avenues be cut off by disease, the Lyric still has one virus-free venue to turn to: the internet. Some automakers took advantage of online debuts after Geneva. Whatever GM decides, it certainly has time — the Lyriq isn’t expected to go on sale until 2022.

[Image: General Motors]

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  • Lokki Lokki on Mar 10, 2020

    I had longed for the day when Cadillac would go back to giving its vehicles actual names ..... But the weirdly spelled Lyriq and Celestiq were not the names I envisioned.

  • ToolGuy ToolGuy on Mar 10, 2020

    "The article, which (strangely) positions the cancellation as a major blow for General Motors CEO Mary Barra" First reaction upon reading the Bloomberg article: Either David Welch is delusional, or someone else wrote the headline... BUT... if you tie this to February investor conference where Barra and Suryadevara were claiming the stock is undervalued, it sort of makes sense. From the Bloomberg article: "Worse yet, the boost GM shares got when she made the case the company can compete with Tesla Inc. was short-lived."

  • Lou_BC "Owners of affected Wrangles" Does a missing "r" cancel an extra stud?
  • Slavuta One can put a secret breaker that will disable the starter or spark plug supply. Even disabling headlights or all lights will bring more trouble to thieves than they wish for. With no brake lights, someone will hit from behind, they will leave fingerprints inside. Or if they steal at night, they will have to drive with no lights. Any of these things definitely will bring attention.I remember people removing rotor from under distributor cup.
  • Slavuta Government Motors + Government big tech + government + Federal police = fascist surveillance state. USSR surveillance pales...
  • Johnster Another quibble, this time about the contextualization of the Thunderbird and Cougar, and their relationship to the prestigious Continental Mark. (I know. It's confusing.) The Thunderbird/Mark IV platform introduced for the 1971 model year was apparently derived from the mid-sized Torino/Montego platform (also introduced for the 1971 model year), but should probably be considered different from it.As we all know, the Cougar shared its platform with the Ford Mustang up through the 1973 model year, moving to the mid-sized Torino/Montego platform for the 1974 model year. This platform was also shared with the failed Ford Gran Torino Elite, (introduced in February of 1974, the "Gran Torino" part of the name was dropped for the 1975 and 1976 model years).The Thunderbird/Mark series duo's separation occurred with the 1977 model year when the Thunderbird was downsized to share a platform with the LTD II/Cougar. The 1977 model year saw Mercury drop the "Montego" name and adopt the "Cougar" name for all of their mid-sized cars, including plain 2-doors, 4-doors and and 4-door station wagons. Meanwhile, the Cougar PLC was sold as the "Cougar XR-7." The Cougar wagon was dropped for the 1978 model year (arguably replaced by the new Zephyr wagon) while the (plain) 2-door and 4-door models remained in production for the 1978 and 1979 model years. It was a major prestige blow for the Thunderbird. Underneath, the Thunderbird and Cougar XR-7 for 1977 were warmed-over versions of the failed Ford Elite (1974-1976), while the Mark V was a warmed-over version of the previous Mark IV.
  • Stuart de Baker This is depressing, and I don't own one of these.