By on October 15, 2019


Mazda’s upcoming electric vehicle sheds its cloaking in Tokyo on October 23rd, becoming the first mass-market EV from the gas-loving brand. While the automaker hasn’t provided much in the way of details on the model’s layout, the fact that it chose a CX-30 crossover as a test mule for the brand’s in-house-developed powertrain suggests a crossover is on the way.

On Tuesday, the automaker afforded viewers a peek inside the upcoming vehicle.

Promising “a unique sense of openness and connection,” Mazda boasted of the model’s sustainable furnishings, with materials “carefully selected for their unique texture and quality.” Surely this will have TTAC readers salivating at the thought of cork. Yes, there’ll be much cork.

Mazda designers are known for their obsessive focus on harmonious cabin environments, taking great pains in selecting the right materials to compliment a model’s design language. To give the cabin of the small, unnamed EV a sense of openness, Mazda opted for a svelte, floating center console, seen here in a side profile. Clearly, the brand’s sticking with its rotary dial-actuated infotainment system.

In September, Mazda showed off its CX-30-based e-TPV prototype, allowing journos to take the front-drive vehicle for a spin to gauge the tech’s suitability. The powertrain’s output wasn’t overwhelming. A relatively small 35.5 kWh battery pack fueled a single electric motor rated for 141 horsepower and 195 lb-ft of torque. Just the kind of output you’d expect to find in a small EV.

Mazda stressed at the time that the e-TPV was not the production vehicle headed for the Tokyo Motor Show, though it stands to reason that the automaker would go for maximum utility and consumer appeal by opting for a crossover bodystyle. While the vehicle’s battery pack wouldn’t afford the kind of range preferred by American consumers (overseas specs put it at 124 miles), the brand’s range-extender (a rotary engine, disconnected from the drive wheels, that serves as a generator) will help the vehicle go the distance after the battery pack taps out.

We’ll know more about the Mazda EV before long.

[Image: Mazda]

Get the latest TTAC e-Newsletter!

9 Comments on “Mazda EV Takes Shape Ahead of Tokyo Reveal...”

  • avatar
    Thomas Kreutzer

    Will this be a car for export or for the JD Market? It would make sense for this to be a JD vehicle as the Japanese tend to be early adopters and are willing to endure more technical teething issues than the rest of the world.

    If that’s the case, then my guess would be that this first attempt won’t be any kind of large CUV but something closer to the size of the current Mazda 3.

    • 0 avatar

      The CX-30 is a little smaller than the CX-5, so yes, it would be close to the size of the Mazda 3, if the final form of the vehicle is close to this prototype.

      Either way, I think it could work here, and would probably compete with the Kia Niro, Hyundai Kona, Tesla Model Y, and upcoming VW EV CUV (hmm, we’re almost out of Vs over here).

      Mazda does have some different overseas vehicles, like the CX-8, which is basically a 3-row CX-5.

  • avatar
    Roberto Esponja

    Shades of the infamous Infiniti teaser ads from the 1980’s…and that’s not a good thing.

  • avatar

    Mazda lost me at EV.

  • avatar

    “In September, Mazda showed off its CX-30-based e-TPV prototype, allowing journos to take the front-drive vehicle for a spin to gauge the tech’s suitability. The powertrain’s output wasn’t overwhelming.”

    Link to source, please? Sounds like interesting reading.

  • avatar

    “The powertrain’s output wasn’t overwhelming.”

    Still a Mazda. If they do sell this in the US I expect it will be the slowest BEV in the market.

  • avatar


Read all comments

Recent Comments

  • mcs: @toolguy: No, it wasn’t his vehicle. In my world, I’ve never seen people buying cars to impress...
  • Arthur Dailey: @KC; I have not personally seen any masks that are just one layer, at the least two layers. if there...
  • Detroit-Iron: F1, like the IOC, supports slave labour, human rights abuses, and validating dictators and other...
  • mcs: One of the things they discovered about the effectiveness of conventional masks with kids is that it kept them...
  • kcflyer: I did find it interesting that the n95 filters particles smaller than the openings in the mask by magicly...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber