Mercedes-Benz X-Class Pickup Truck Already Dead: Report

Chad Kirchner
by Chad Kirchner
mercedes benz x class pickup truck already dead report

The Mercedes-Benz X-Class pickup truck is the company’s attempt to get in on the growing pickup truck market on a global scale. Based on Nissan’s Navarra, it’s a premium mid-sized offering available in select markets that are not the United States.

If the latest reports are true, it’s also a dead product.

Automotive News Europe recently reported that Daimler has killed the truck due to slumping sales. It hasn’t been on the market long, being introduced in 2017. But, with only 16,700 units sold last year in Europe, Australia and South Africa, it wasn’t shaping up to be a winner. While it did do better than the Navarra-based Renault Alaskan, the Navarra itself performed significantly better in sales.

Pricing was high. It started at €37,294 (about $41,900 USD). Seems like an open and shut case. But one of the key pickup truck markets is the United States, which wasn’t a market considered for the X-Class. Part of that is because of the Chicken Tax, which would require a 25 percent import tariff if it wasn’t built here.

I’m sad to see the truck go. Premium trucks do extremely well in the United States, and if Mercedes-Benz would’ve found a way to build the truck here, I believe it would have done well. The only premium midsize truck on sale is the GMC Canyon, and it shares an interior with the Colorado which isn’t particularly upscale.

In the fall, I had a chance to drive the Navarra in Africa and found it to be a competent, fun truck. One of the European journalists I was partnered with considered the Navarra — with its LED headlights and dual-zone climate control — premium. Here in the United States, those features on now standard on most mid-range trucks.

My point is that X-Class was closer to a proper premium offering, which is non-existent in the midsize segment. The midsize segment isn’t dominated by an American-based manufacturer. The opportunity was there, but Mercedes didn’t want to try.

That’s unfortunate.

[Image: Mercedes-Benz]

Comments
Join the conversation
3 of 18 comments
  • MKizzy MKizzy on Jul 17, 2019

    A Mercedes compact pickup based on a Nissan who can't even be bothered to make its own products competitive these days? Gee, wonder why it failed?

    • Sgeffe Sgeffe on Jul 20, 2019

      Had a 2019 Versa SV for a rental for the day Thursday. Underwhelming, if competent. Visibility excellent, and I could rest my elbow on the door sill, better than in my new Accord. Good acceleration off the line, then once you hit 4K rpm, forward progress becomes glacial even as the engine moans away. Truly an appliance! But why, dear Lord, is there an “OD OFF” switch on a CVT??!!

  • Downunder Downunder on Jul 18, 2019

    Yes, it is unfortunate that they didn't try to differentiate between the two. It was so glaringly obvious where the X class came from when you saw a Navarra and an X parked beside each other. Downunder the premium price bought tweaked suspension and a slightly wider bed. Premium trucks aren't big sellers, who what to take an $80,000 plus vehicle on a building site just to cart concrete around, that's why you buy a Great Wall pickup.

  • Jkross22 Gavin Newsom may not be aware of the fiscal problems of the state he leads, as his focus is on criticizing other states. It's actually better that he has someone shining a laser light on a map so he can stop making things worse here. Just lace his hair gel with some catnip and have him hit himself trying to get to it. Things in LA are getting so bad that even the leftists and progressives are showing up to LA city council meetings with mirrors to protest, well, everything - gas prices, the homeless pandemic, the house pricing pandemic, the crime pandemic. It shocked the City Council that their subjects dare attempt to ask for accountability. The Council president insisted that people with mirrors be escorted out, lest the council be reminded of their incompetence and hubris. That being said, there is no connection being made between the way LA subjects vote and the results it yields. Never underestimate the stupidity of the typical CA voter. The state is a basketcase but voters keep electing the same retreads every time.
  • ScarecrowRepair Too much for too little, unless you treat it strictly as a toy.
  • DedBull Mk2 Jettas are getting harder to find, especially ones that haven't been modified within an inch of their life. I grew up in an 85 GLI, and would love to have one in as close to stock configuration as I could get. This car isn't that starting point, especially sitting 3-4 years in the NY dirt. It's a parts car at best, but there might still be money in it even at that price, if you are willing to take it down to absolutely nothing left.
  • MRF 95 T-Bird I bet it has some electrical gremlins as well. Nonetheless it might make an interesting El Camino pickup truck conversation with one of those kits.
  • GrumpyOldMan "A manual transmission is offered, as is a single-clutch auto. "What is a single clutch auto?
Next