By on April 3, 2019

While much of the hype surrounding Ford’s electrified future involves the brand’s upcoming “Mustang inspired” crossover EV, due in 2020, there are other models that stand to gain an (albeit milder) electric boost. The F-150 and Mustang, to name a couple.

Ford’s long-running pony car is expected to gain a hybrid variant sometime in 2020, and a new trademark filing sheds light on what name we might expect to see adorning the Stang’s flanks. 

According to allfordmustangs.com, Ford recently filed a trademark application for the “Mustang Mach-E” name with the European Intellectual Property Office. This piggybacks on last year’s European and American filings for the “Mach-E” name.

While the blue oval brand has been loathe to share many details on the hybrid Mustang, a patent uncovered earlier this year point to the possibility of a hybridized V8 pony car that catapults power and fuel economy over the existing Mustang GT. Then again, maybe a smaller Ecoboost motor would suffice. Who knows?

One thing’s for sure: Ford probably isn’t trademarking a Mustang Mach-E nameplate (and corresponding badge) to leave it sitting around. Given the time gap in “Mach-E” and “Mustang Mach-E” trademarks, it’s looking like Ford plans to go the Audi route with its electrified vehicle naming strategy. If it’s true that the Mustang-inspired electric crossover will carry the Mach-E name, then the moniker’s use on the Mustang points to it becoming a sub-brand, much like Audi’s e-tron and Mercedes-Benz’s EQ.

The Mustang’s future at Flat Rock Assembly is hazy, but a source with knowledge of Ford’s product plans tells us the model will soldier on with its current platform when a revamped Stang appears for the 2023 model year. Past rumors claimed that Ford might switch the model to its modular CD6 platform, but that doesn’t seem to be the case.

As for the expected hybrid version, there’s no word from our source on when that model will arrive. All Ford has said is that the model will appear in 2020, presumably for the 2021 model year.

[Image: Ford]

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14 Comments on “Ford Seeks ‘Mustang Mach-E’ Trademark...”


  • avatar
    salmonmigration

    Dear Ford,

    Just call your crossover a Thunderbird.

    Sincerely, everyone.

  • avatar
    Cactuar

    FYI comments are invisible unless one logs in.

  • avatar
    analogman

    An “e Mustang”? Really???

    As Admiral Josh Painter said, “This business will get out of control. It will get out of control and we’ll be lucky to live through it”.

  • avatar
    ToolGuy

    Automakers still don’t get it.

    You don’t need unique styling for your EV or Hybrid. You certainly don’t want to tie your naming to the mode of propulsion.

    I know you’re all ‘whoooo’ excited about electricity. But in 2019 (or whenever this product will be introduced), that doesn’t make you cutting-edge or innovative.

    • 0 avatar
      MoparRocker74

      I don’t see ANYONE who’s all ‘woo-hooo’ for electric cars. The crowds that embrace them are the technophiles and the enviro-fanatics, neither of which are passionate about cars. The automakers are being forced to make them in anticipation of regulatory requirements. Any ‘rah rah rah ELECTRIC!’ is just posturing to try and sell something no one really wants. Attempting to push hybrid mustangs is a guaranteed fail. No so called ‘sport hybrid’ has been a success, either sales wise or actually delivering any real cost/benefit. The pony/muscle car market is the absolute LEAST receptive to any form of hybrid or electric, based on the time Ive spent around other enthusiasts. All the cleany/greenie stuff flys directly in the face of what we love about our cars. Opinions of electric cars range from ‘ew yuck’ on up to profanity laced tirades that don’t need repeating here.

      My prediction: if electrification goes more mainstream, it will only find widespread acceptance among products that appeal exclusively to the car-apathetic. Minivans, crossovers, econoboxes, and any remaining cammccords. And ICE vehicles may dwindle down to the strong contenders they’re never going away fully thanks to a core group of diehards just how anything with a manual, the Wrangler, 4-Runner , Miata, Corvette and the muscle/ponycars, etc still remain after many other fads have come and gone.

      • 0 avatar
        mcs

        @mopar:
        Really, so these guys aren’t auto enthusiasts? Could have fooled me: youtu.be/aywleQX5lyA?t=301

        entire video: youtu.be/aywleQX5lyA

        Guess what. Some of us are buying EVs for their performance. Get used to it.

      • 0 avatar
        LectroByte

        >I don’t see ANYONE who’s all ‘woo-hooo’ for electric cars.

        I see someone in a Tesla roadster now and then that scares even me. Those things must be insane to drive.

    • 0 avatar
      ToolGuy

      I meant Ford is excited. This is what oligopolists do – poo-poo any innovations until you yourself adopt the innovation, then expect your customers to get all motivated.

  • avatar
    mcs

    Does this mean the Lincoln version will be the Mach-E Mark?

  • avatar
    SilverCoupe

    Another commenter’s post yesterday regarding the “Avellian” trim version of the Mach-E, and my response, seem to have gone missing.


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