Compact Ford Pickup Is a Go, Farley Says

Steph Willems
by Steph Willems
compact ford pickup is a go farley says

Following rumors, spy photos, and vague language on the part of Ford brass, the Blue Oval automaker has admitted a new, smaller model is set to join its truck lineup. The vehicle in question will give consumers something else to think about than just Ranger, F-150, and Super Duty.

As reported by Automotive News, Ford’s president of global markets, Jim Farley, used clearer language when speaking at the Deutsche Bank Global Auto Industry Conference in Detroit.

Explaining that Ford was “investing in more affordable versions of our truck business,” Farley told the attendees “you can expect new nameplates below where we compete today.” As there’s nothing smaller in Ford’s lineup than a Ranger (and even that’s exceedingly new, at least for American buyers), that means a legitimately compact truck.

In response to a request for more information, a Ford spokesperson told the publication, “we’ll have more details to share about new nameplates in the future.” That goes beyond the usual “no comment on future products” line.

Farley’s comments jibe with rumors that the automaker will field a unibody pickup based on the platform of the fourth-generation Ford Focus, a model only offered overseas. While Farley wasn’t forthcoming with details or a timeline, the initial report cited a target year of 2022.

The upcoming pickup, which would likely be offered in both front- and all-wheel-drive variants, would compete against Hyundai’s upcoming unibody sport pickup, previewed by the Santa Cruz concept. It’s also likely Ford will resurrect the Courier name that graced Fiesta-based models in foreign markets in past years. Ford recently trademarked the name in the United States.

[Image: Ford]

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  • EBFlex EBFlex on Jan 22, 2019

    This is the bronco all over again. Announce it and then we wait for many, many years for lazy Ford to finally bring it to market.

  • Scott25 Scott25 on Jan 23, 2019

    It doesn’t matter if it’s unibody and front wheel drive based, just make it look truck-ish and not like an Escape or Transit with a bed and it’ll sell like hotcakes. The old Ranger should be used as a benchmark for towing and payload. As long as it’s capable *enough*, it’ll be good. Offer it with a simple naturally aspirated engine option, please, with Ecoboost and hybrid/EV on the side. The old Ranger is already one of the core vehicles amongst rural Millennials, this could be the most successful new vehicle launch in that demographic in years if done with the steps above. And in the low 20s with AWD available for no more than 27k.

  • Wheatridger Correct me if I'm wrong, but has the widescreen digital dash usurped the space formerly occupied in every other car by an HVAC vent? I see one prominent vent well right of center, where there should be two. I rely on twin driver's side vents to warm my hands on cold mornings, and I wouldn't give that up for more screen area.
  • Dawn Maple They haven't even fixed the airbag issues and recalls completely, so why waste more time and money on another "safety feature" that removes choices from the driver? We would be safer getting in a car driven by Helen Keller. Oh wait with driver assist, all she has to do is find her car and turn it on.
  • Lorenzo I'm out. I'd never find it in the dark.
  • VoGhost Minivans don't sell well, and the market has been declining. And while the entire 'range anxiety' myth is mostly a big oil propaganda designed to scare the weak minded, minivans are often how families travel to grandma's house, so that will be a concern, unless VW can gain access to the Supercharger network. I could see 50K units at peak, declining to 25K/year after a couple of years, unless VW can price competitively with Tesla.
  • VoGhost Glad you're healthy, Tim