Could It Be? A Truly Small Pickup for America?

Steph Willems
by Steph Willems
Let’s not get our hopes up too high over a rumor. Still, it’s hard not to sit up and take notice of a report claiming Ford might build a small, unibody pickup that could make its way to the North American market.According to Automobile, sources with knowledge of Ford’s production plans say the automaker wants a new, Focus-based pickup to replace its ancient Fiesta-based Courier in foreign markets. The model might find a home on domestic soil, too.The Courier, built in Brazil using the platform of the subcompact Fiesta of 1998, is a dead pickup… er, walking. A replacement would be larger and more useful. And certainly more modern — the model would source its underpinnings from the next-generation 2019 Focus, of which the U.S. only sees the crossoverized Active variant.So say the sources, anyway. Should the project get the go-ahead, the unnamed model would arrive stateside in 2022, slotting below the midsize, body-on-frame Ranger.With the planned elimination of the Fiesta, Focus sedan and hatch, Fusion, and Taurus, Ford’s future domestic lineup doesn’t exactly look well-stocked with small, affordable offerings. Even the EcoBoost subcompact crossover seems pricey as an entry point.While details are scarce, it’s hard to imagine the future small Ford pickup having anything other than four doors — at least in the United States, where utility vehicles are family vehicles first, utility and commercial products second. One wonders how long of a bed such a vehicle could accommodate. Certainly, no one in Dearborn should use the Subaru Baja as a muse.As for the model’s source, any light truck arriving from beyond North America’s borders would face the dreaded Chicken Tax, which has squashed the hopes of many a wee truck lover for decades. Mexico seems like the only place such a U.S.-bound vehicle could be built. As it happens, the elimination of the North American Fiesta means there’ll soon be unused capacity at Ford’s Cuautitlan assembly plant.If Ford needs naming suggestions, there’s an obvious one just begging to be used.[Image: Wikimedia ( CC BY 2.0)]
Steph Willems
Steph Willems

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  • Snakebit Snakebit on Jul 29, 2018

    FWIW(if this gold Ranchero is largely stock), it's a 1963 Ranchero.

  • GoFaster58 GoFaster58 on Dec 03, 2018

    Hey, Mr. Ford, make it available here in the United States too. We want a small pick-em-up! We don't need no stinkin' big, huge overpriced truck!

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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