A Cheaper Audi EV's on the Way: Report

Steph Willems
by Steph Willems
a cheaper audi ev s on the way report

Customers won’t get a chance to buy an Audi E-tron SUV until next year, but, if money’s tight, they might want to hold off for a while. The German brand’s first electric utility vehicle (seen above) arrives in the second quarter of 2019, carrying a base price of $74,800 — at least once the launch editions clear out. More E-trons will follow, including a Sportback version of the SUV and a top-flight GT sports sedan.

Green, but still requiring plenty of green to plunk one in your driveway. Audi apparently has a solution for budget-minded premium EV shoppers, and it plans to make it happen with help from Volkswagen.

The MEB platform found beneath VW’s upcoming line of I.D.-badged electrics will set up shop beneath a new Audi SUV, Autocar reports.

The unnamed SUV will, naturally, be smaller in size than the E-tron, positioned between the overseas-only Q2 and familiar Q3 in terms of footprint. The model’s bound for a reveal in late 2019, the publication states, with a launch occuring the following year. Audi’s newest electric will likely bow as a 2021 model.

As one would expect, the little ute borrows design elements found on the larger E-tron. The model will appear with a similar shoulder line, grille and air intakes, according to Audi design boss Marc Lichte.

By borrowing VW’s architecture, Audi’s smallest EV could boast a pre-credit price as low as the high $30k range, which might not sound like a bargain for some. Audi’s two larger SUVs keep it in-house, using the brand’s modular longitudinal platform, while the upcoming GT is said to ride atop the bones used by the hard-to-pronounce Porsche Taycan.

Once here, the model will face competition from the Jaguar E-Pace in the fledgling (but poised to balloon) premium electric utility vehicle segment.

[Image: Audi]

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  • Sportyaccordy Sportyaccordy on Dec 18, 2018

    Weird choice. I imagine this shape will appeal to urbanites. But they don't have anywhere to charge. Model 3 is a sedan and is selling like milk/egg/breads. IMO Audi or VW should bring the e-tron GT's beauty to the masses. A Jetta sized fastback with ~250HP and ~250 miles of range for ~$40-50K would be a killer.

    • See 15 previous
    • Tummy Tummy on Dec 19, 2018

      @nels0300 The Ioniq sits on the same 106.3-inch wheelbase as the Elantra and and shares a good portion of the Elantra's chassis componentry. I would say it's practically the same car. The average selling price of new cars $36k now. Full size pickup average is $48k. So there is little incentive for manufacturers to make $20k cars. It always takes about 10 years before any new technology trickles down into regular cars. Leaf and Tesla Model S came out around 2011/2012 so we're looking at only a few more years. Full EV will probably be a bit longer than 10 years since it's such a change, but we're getting there.

  • Nels0300 Nels0300 on Dec 18, 2018

    Seriously, a guy who smokes joints on podcasts and can't control himself on Twitter started an EV car company from scratch, and is now challenging companies who literally had a HUNDRED YEAR head start. GM, Ford, VW, Toyota, etc. have NO EXCUSE. Imagine VW, with basically unlimited resources compared to Tesla, had started their EV initiative 15 years ago instead of being bogged down by their idiotic clean diesel shit storm.

  • MaintenanceCosts It will have an initial period of, well, buzz because of the Type 2 nostalgia.Whether it has legs beyond that period will depend on whether VW can get competitive on two things: (1) electric powertrain efficiency, where their products have been laggards so far (hurting range badly), and (2) software. The packaging looks good and will help, but they need to get those other things right too.
  • Oberkanone Priced too high though not by much.
  • FreedMike Looks VERY niche to me. But that's not necessarily a bad thing - this might serve nicely as a kind of halo model for VW.
  • SPPPP Point: It's the only EV minivan around. Counterpoint: It's too expensive for a minivan, heavy, ugly, and has bad ergonomics. To me, a PHEV like the Sienna or Pacifica seems like a more sensible solution.
  • Oberkanone Were I able to get past my distrust and loathing of VW I'd want a 2 row ID Buzz. Pricing is about right for the current marketplace. Will it sell? Demand will exceed supply. After two years in the marketplace the novelty may be gone and demand may drop like an anchor.