QOTD: How Little Truck Is Enough?
Yesterday’s peek at the can’t-get-it-here Volkswagen Tarok got me thinking about the little trucks we’re not allowed to have anymore. You people buy too many F-150s, etc, you see, for domestic automakers to consider building wee pickups again, though we’ve been rewarded with a growing field of not-so-tiny midsizers, complete with upper midsize pricing. Pull up to a new Colorado in an old S-10 and be awed (and emasculated) by the difference in size.
Though capable and roomy enough for a young family, for some these new offerings might still represent too much truck. And, unlike in some markets, we can’t move down a rung on the ladder to find a snugger fitting pair of work boots. Nor can we bring those vehicles here. It’s entirely debatable whether American consumers — who’ve become used to having it all — would want to in this day and age, but we’re not here to talk about the average consumer. We’re talking about you, fella.
(Woman are encouraged to respond. Don’t send angry letters, please.)
Once upon a time, car-based alternatives existed to boxy, BOF trucks bearing big beds, and they came with front ends looking like your mom’s Malibu. If you were willing to give up a backseat, you — yes, you — could slide into a pickup capable of hauling a modest 800 pounds in its six-foot bed. Try stuffing the weight of four large men in the trunk of a downsized Malibu!
It’s easy to see why this concept, which thrilled buyers in the Sixties through Eighties, would fall flat today. The Chevy El Camino (as well as the Ford Ranchero) was often not enough car, nor enough truck, but to the single guy with a few minor projects on the go, it might have been perfect. However, a handful of single guys does not a greenlit development project make. OEMs want volume, and you get volume from families. Thus, four doors, seating for at least four, and serious cargo capacity seems to be the answer to everything today.
It’s no wonder, then, that the Tarok, which shares its basic architecture with everything from the Golf to the Atlas, has a payload of 2,205 pounds, more than a quarter ton more than a base S-10 from the mid 1990s. Hell, that’s more than a current-generation Colorado. The Tarok’s bed, measuring less than four feet before any magic happens, expands to over nine if you’re willing to risk tearing your front seatbacks while investing in a cargo-corralling bed extender. Once that rare trip to Lowe’s or Home Depot is over, the truck goes back into family hauler mode. Maybe you’ll shove your mountain bike back there one day.
While not destined for our shores (thank you, Lyndon Baines Johnson, among others), Hyundai’s exploring a similar vehicle for U.S. use, though its dimensions remain a mystery. The Korean automaker believes there’s buyers to be found in the sub-midsize segment (a segment which doesn’t currently exist), and it would like to be the one to break it open. You’ll just have to let them know you’ll drop everything to buy one. Hyundai doesn’t want a money-losing turkey on its hands, and as a result, it’s dragging its feet.
So, B&B, does the Tarok or the Santa Cruz concept appeal to you in any meaningful way? Is a crossover/pickup hybrid just too cute an idea, or is it something you’d actually consider for your driveway? On the same note, do you think this type of hybrid, small-ish pickup/ute is a valid proposition for the brash, high-riding US of A?
[Image: Pinterest, Volkswagen]
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