2020 Genesis G90: Korea's Flagship Tries a Bolder Look

Steph Willems
by Steph Willems
2020 genesis g90 koreas flagship tries a bolder look

Representing a good value among the premium full-size sedan set, the Genesis G90 remains thin on the ground — and not just because of America’s fondness for crossovers and SUVs. As it begins its roll-out of standalone Genesis stores, the fledgling brand planned to kick off the new dealer strategy by fielding only 2019 model-year vehicles. That meant a sell-down of existing stock throughout the summer and fall.

For the 2020 model year, the second model launched by Hyundai’s luxury division, the G90, undergoes a significant refresh, though the marque’s future hinges on a trio of yet-to-be-seen crossovers.

Unveiled today in Seoul, the second-generation G90 dons a new face and taillights, with its grille now sweeping south to touch the bumper’s lower lip. A little Acura-esque, in this writer’s view. Headlights are now bisected, a la Volvo, and a newly carved fender port carries on this motif.

Out back, the previous model’s staid, vertically oriented taillights transform into two decks of LEDs, splayed out horizontally across the rear fascia and trunklid. Character lines and formal roofline carry over unchanged. Two additional changes can be found in the extra hood creases and the “Genesis” lettering replacing the brand’s logo on the trunk.

The 19-inch lace alloy wheels seen above are optional units meant to mimic the light reflected by a cut gemstone, Genesis tells us. Inside, things remain pretty much the same, though a new interface for the 12.3-inch touchscreen allows users to zoom in and out.

What Genesis doesn’t tell us is what to expect under the hood. The previous U.S.-spec model saw a 5.0-liter V8 and twin-turbo 3.3-liter V6 paired with an eight-speed automatic, in either rear- or all-wheel-drive guise. It’s hard to imagine the top-flight motor disappearing. That tranny, it should be noted, was exceptionally smooth, as was the model’s Adaptive Control Suspension. Sound insulation was also top notch.

That said, it’s a difficult feat to enter a pricey segment as a new brand and sell cars, even if quality is up to snuff. Between the G90’s launch in September 2016 and the end of October 2018, just 7,269 examples found U.S. buyers. Last month’s tally amounted to 104 vehicles.

[Images: Genesis Motors]

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  • Thegamper Thegamper on Nov 27, 2018

    Reminds me quite a bit of the Chrysler Imperial Concept from not too long ago. Good looking.

  • Jaeger Jaeger on Nov 28, 2018

    Genesis owner here. Love this look, and props for a very comprehensive restyle for what is basically a midcycle refresh. The G90 has lost some of its staid blandness for a more edgy, contemporary look. That's a good thing. The fake fender vents - those are not a good thing.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.