Unlike Some Automakers, BMW's Keeping Its Visions of the Future in (Very) Low Earth Orbit

Steph Willems
by Steph Willems

A big question mark hanging over the auto industry concerns the rate of electric vehicle adoption, but BMW — unlike some of its rivals — isn’t prone to wild predictions about the public’s enthusiasm for clean, green EVs.

Despite rolling out a global plan earlier this year for 25 plug-in hybrid or electric vehicles by 2025, the automaker knows customers won’t abandon their love of inline sixes and turbo fours just because a big battery batted its eyelashes. It’s keeping diesels around, too. Those other guys, the company’s R&D chief implies, just don’t know how to make them right. And politicians are being unfair.

As for EVs, too many people have unrealistic expectations, he adds.

Speaking to Australia’s GoAuto (kudos to AutoGuide), BMW’s board member in charge of development, Klaus Fröhlich, said there’s a lot of “irrational” talk surrounding EVs. While markets like Europe and China are poised to adopt electrification in a big way, the world’s bigger than just these two regions.

“A very optimistic scenario says 30 percent of BMWs will be pure electric or plug-in hybrids and seven per cent will be combustion,” he said. “If you assume that, from this 30 per cent, half of them are plug-in hybrids – I have 85 per cent in my portfolio in 2030 with a combustion engine.”

Diesels, which may soon disappear altogether in the United States, still have a home in other markets, and they’ll stay in production as long as BMW can sell them, Fröhlich promised.

“We have, I think, more or less the best diesels. All test show that we have the lowest emissions,” he said, before taking a swipe at lawmakers in Bimmer’s home country. “We have a spiral in Europe where every politician sees only one solution – diesel bashing. From a CO2 and customer perspective, a modern diesel is a very good solution. Especially for heavy, high-performing cars.”

Diesels, which may soon disappear altogether in the United States, still have a home in other markets, and they’ll stay in production as long as BMW can sell them, Fröhlich promised.

While diesels will remain a large part of the company’s overseas offerings, the number of engine variants will decline over time. At the same time, BMW will move forward with new vehicles like the upcoming i4 (a “3 Series-class four-door coupe” due in 2021), the iX3, and others. The company’s supply of battery components is secured through 2035.

Still, promising an electrified version of every model in its range is pointless, Fröhlich said.

“I can do everything in every car, but I will not do everything in every car. Because if I do a plug-in hybrid 8 Series, it will be an effort but no one is interested.”

[Image: BMW]

Steph Willems
Steph Willems

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  • Vvk Vvk on Oct 16, 2018

    That is one ugly car. How amazingly beautiful the E46 was when it came out. And now this.

  • Inside Looking Out Inside Looking Out on Oct 16, 2018

    So for BMW there was no Sputnik moment and they pretend that Tesla does not exit?

    • SCE to AUX SCE to AUX on Oct 16, 2018

      Well said. The brand is already being outsold by Tesla in the US, so it looks cool to double down on diesel.

  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
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