By on March 2, 2018

Mahindra ROXOR

What’s that? You want a Jeep but don’t care for one at its current size? Does a 62 horsepower turbo-diesel engine, four-wheel drive, and front/rear leaf suspension appeal to you? And you have just $15,499 to spend? Does Mahindra now have a deal for you.

Just keep it off-road, mmmkay?

Mahindra has been making noise for ages about entering the North American market, finally pulling the trigger in 2017 by establishing a base of operations and signing up a cadre of powersports dealers.

The company has signed up 215 dealers in the span of four months. Mahindra began hiring its sales staff late in Q3 of 2017 and now has a team of 17 with an average of 20-plus years’ experience. Initial dealer recruitment began in October 2017.

Mahindra ROXOR

Now, the ROXOR is here. Not street-legal but checking in at a curb weight of just over 3,000 lbs, this off-road only machine has a 2.5-liter inline-four turbo-diesel under its Jeepy hood, making 62 horsepower at 3,200 rpm and 144 lb-ft at 1,400 rpm. It is fuel-injected and liquid-cooled, both observations I thought I’d stop having to make back in the Eighties.

Such clarity is required here, though, because the ROXOR straddles the line between on-road wheelers like the Jeep Wrangler and off-road busters like the Polaris RZR. In fact, the Mahindra neatly splits the difference in length between those two machines, measuring 148 inches end-to-end compared to the two-door Wrangler’s (166.6 inches) and the RZR’s (119 inches) lengths.

Mahindra ROXOR

It is rated to tow 3,490 lbs … but only up to 15 mph. Unladen, the top speed is said to be 45 mph. Differentiating itself from other off-road side-by-sides in the market is the inclusion of a true five-speed manual with a baseball bat of a shifter sticking through the transmission tunnel like an overgrown larch. Drivers will also be poking at a clutch pedal with their left foot, something else not required in a traditional side-by-side.

Cursory glances at the provided photos reveal a machine that should be simple enough to fix with a hammer, deploying durable technology like leaf springs all around and 11-inch drum brakes in the rear. Naturally, the ROXOR is four-wheel drive with a two-speed transfer case for getting out of the mucky stuff. The interior is, erm, spartan with what appears to be a single gauge and a bunch of switches.

Mahindra ROXOR

The model shown at the beginning of this post is the base model. A snazzy LE package is available, adding snazzy paint, a light bar, and a Warn winch. All those items, save for the fancy paint, are optional on the base model. A Dune edition sporting natty sand-colored paint and off-road locator flag will be available later this year for customers in California.

This thing may be just the ticket for busting dunes in the desert and scrambling over craggy rocks in the midwest. Its dimensions put it much more on par with some of its roadgoing brethren but its price point — $15,499 to start — puts it squarely in the burgeoning side-by-side market. A new Polaris RZR XP 1000 opens its bid at $17,999 and can easily top 30 grand for a four-seat model with all the toys.

Mahindra ROXOR

The two-passenger ROXOR will be fully assembled and supported at Mahindra’s 150,000 square foot facility in Auburn Hills, Michigan, just north of Detroit. The company, while a fairly new name to our shores, has been building gear for over 70 years, including tractors, trucks, and military machines.

And, well, you just know what a future Ace of Base is going to be.

[Images: Mahindra]

Get the latest TTAC e-Newsletter!

Recommended

84 Comments on “Mahindra ROXOR: It’s a जीप Thing...”


  • avatar
    Cactuar

    Nice golf cart.

  • avatar
    Sub-600

    Will this palindromic model go up in flames as easily as other Mahindras?

    • 0 avatar
      ToddAtlasF1

      That’s Tatas. They make Jaguars and Land Rovers for this market.

      • 0 avatar
        Trail Rated

        Yep, those were the Tata Nanos going up in flames as Indian drivers believed it was their right to plug in uncertified accessories to the weak electrical system.

        The Tata group is a bit laid back compared to Mahindra or the other Chinese behemoths, probably because two-thirds of the equity of Tata Sons was donated to philanthropic organizations. They are still the world’s fourth largest bus maker, own a quarter of the world’s internet routes, brought Starbucks to India, build parts for or assemble Apaches, C-130s, Airbus Military Transporters and Tata is only getting more disjointed by the day.

        As long as pilots of Pilatus PC12s and RUAG Dorniers don’t plug in uncertified electrical loads, Tata products shouldnt go up in flames.

        • 0 avatar
          Big Al from Oz

          Trail Rated,
          I don’t about those fires. I haven’t heard of any in Aussie Mahindras.

          Here’s an interesting link from the Dehli Auto Show with some of what Mahindra manufactures in the small vehicle market. It looks okay to me.

          http://www.caradvice.com.au/category/2016-delhi-motor-show

  • avatar
    TheBestPlaceEver

    I kind of like it? It looks spunky. I bet you’ll see them in parks depts soon

  • avatar
    EquipmentJunkie

    A workingman’s alternative to a side-by-side or a heavy-duty UTV. Mahindra knows what they are doing in this market. I just wish you could license it for road use.

    • 0 avatar
      MrFixit1599

      You can in certain parts of the country. Northwest Wisconsin you see them all over the place in town.

      • 0 avatar
        PrincipalDan

        If you have headlights, taillights, and brake lights you can legally drive a golf cart down the street in most parts of Ohio. Nobody cares whether it is gas or electric. My parents moved from out in the country into one of the little villages and you see them all over the place. It would be great for a midsummer beer run down to the carry-out.

  • avatar
    Russycle

    No doors, no roof, no glass, and it weighs 3000 pounds? A Mini is 3 inches longer and 400 pounds lighter. What is this thing made of?

  • avatar
    Stanley Steamer

    They need to start an off-road race series with this thing.

  • avatar
    PrincipalDan

    Every doomsday preper should have one of these in their bunker for after the radiation levels die down and they can venture forth.

  • avatar
    Big Al from Oz

    This is more like the original Willys than the current Wrangler, in concept and design.

    A 2.5 turbo diesel with 144ftlb of torque? An older sulphur laden diesel from the 70s, non turbo had similar power. Is this turbo’ed?

    This would be great on a farm. Many farmers here buy Mahindra pickups in lieu of a quad, haven’t hear do too many catching fire, though.

  • avatar
    tonycd

    How in the world does Fiatsler not sue them for that grille?

  • avatar
    30-mile fetch

    This is a cool concept, but I can get a 2 seat RZR with a far better power-to-weight ratio for about 11 grand. It only weights 1000lbs, and since this has to be towed to a trail, that is relevant.

    There are a *crapload* of side-by-sides running all over the public lands of the Western US, and I don’t see a heavier, slower, barely-less-expensive Willys knockoff with the added insult of a foreign nameplate making any kind of dent in that market.

    • 0 avatar
      Big Al from Oz

      30-mile fetch,
      Mahindra used to produce Willys Jeeps. So its not much of a concept.

      Comparing a quad to this is like comparing a HSV Maloo ute to a Prado. Two different vehicles.

      • 0 avatar
        30-mile fetch

        Interesting about the Mahindra-Willys connection, I didn’t know that. And probably neither do the quad riders who would have the same reaction to seeing one as I did.

        The HSV-Prado comparison is pure hyperbole, though. Side-by-sides are the closest vehicle type, and even if ownership will skew toward recreation with the RZR and farm work with the Mahindra, apparently they are similar enough to be sold next to each other rather than through established Mahindra tractor dealerships in the US:

        “Mahindra has been making noise for ages about entering the North American market, finally pulling the trigger in 2017 by establishing a base of operations and signing up a cadre of powersports dealers”

        So, more like F150 vs. F350.

      • 0 avatar
        Lou_BC

        It is a fare comparison since quads and this 4×4 aren’t street legal. You can get diesel ATV’s or mod an old Jeep CJ.

    • 0 avatar
      gtem

      I’d say this thing wins just on overall aesthetics and driving enjoyment put-puting around a farm. I think this is nothing short of fantastic, and I really wish there were some sort of workaround to get it road legal.

      • 0 avatar
        Lou_BC

        @gtem – one would have to take the time to research local regulations. I owned an off-road KTM 620 and it was incredibly easy to get inspected and registered. All I needed was mirrors, turn signals, speedometer, hi/lo head light indicator, horn and DOT tires. I was supposed to have to met a decibel criteria for the exhaust but my inspector was a hardcore Harley guy so he didn’t even care.

      • 0 avatar
        thelaine

        Agreed gtem. On first glance: winner. I would use it for crawling up mountain trails. I’ll bet it is a little beast. It is amazing how expensive the side by sides have gotten. If this thing is as dead reliable as it is dead simple, I’m gonna call it a winner.

  • avatar
    arach

    I don’t totally get it.

    At first I got really excited, until I saw the price. 16 grand?

    why not just buy a used jeep. While some may say “reliability of a shiny new object”, how reliable is this thing really going to be compared to say a jeep TJ?

    Plus its not street legal.

    Plus its too heavy to even load into the back of most trucks.

    But you know why my opinion is useless? because people pay 30 grand for a polaris quad. I LOVE the idea of a UTV as a cheaper-than-car, simpler-than-car.

    This isn’t much cheaper and isn’t much simpler. I don’t get it, but I’m sure someone does.

    • 0 avatar
      Big Al from Oz

      How much ia a 2.5 litre worth?

    • 0 avatar
      Lou_BC

      @arach – another issue is getting the thing maintained or repaired. Even if you are a great DYI , where are you going to get parts?

      I’d say get a quad or modify an existing “domestic” or Asian platform. I see tons of Samurai”s and other little 4×4’s come hunting season.

      • 0 avatar
        JohnTaurus

        Lou, I think you missed the part where Mahindra is assembling a nationwide dealer network, offices in Michigan, etc. They’ve been selling tractors here, quite successfully, for decades and there isn’t much of an issue getting parts and service for them.

  • avatar

    Well, it’s pretty terrible. But it’s a single-function offroad toy for the wealthy, so it doesn’t matter if it’s awful.

    Good starting place to judge the US market though.

    Would you rather a Chinese car made in China, or an Indian car made in the US?

    • 0 avatar
      Lou_BC

      “Would you rather a Chinese car made in China, or an Indian car made in the US?”

      getting ahead of yourself on that Question of the Day? LOL

      In my case, both are foreign built ;)

    • 0 avatar
      Cactuar

      Hmmm… to trust questionable engineering or to trust questionable manufacturing? Quite the conundrum.

    • 0 avatar
      cpthaddock

      I suppose it depends on what someone views as “wealthy”, but I struggle to see the appeal to a genuinely wealthy person.

      Back in the early ’90s, Hindustan Motors tested the UK market hoping to tap the into “Make the UK Great Again” nostalgia (#MUGA anyone?!) in vogue with many politicians of that era.

      https://en.wikipedia.org/wiki/Hindustan_Ambassador#Re-imported_into_UK

      Living in London at the time, I vividly recall seeing one on the street and being left speechless at the sight of extensive rust taking hold all over this brand new vehicle. So, to anyone seriously contemplating a Mahindra ROXOR, give it six months and see how much bodywork is still in tact before you buy one!

  • avatar
    JohnTaurus

    I love it. Absolutely L O V E it. Everything you need, nothing you don’t.

    I don’t care much for side-by-side contraptions. Up until now, my logical alternative to them would be Japanese Kei trucks (or a deck van if additional passenger space is desired). Road (just not interstate) legal in my area, enclosed cab, done deal. I still might choose one since its road legal, but these may be legal around here as well.

  • avatar
    Big Al from Oz

    I just did a quick bit of research and it appear TTAC might have gotten this one wrong. (where is an article on the impact of Trump’s Chicken Tax on metal?).

    If TTAC is correct Australia must be getting the “prestige” model. It looks rather nice, especially with the diesel.

    The engine is 79kw and over 240nm of torque. That’s 110hp and 180ftlb of torque, or thereabouts.

    Here is some more accurate information on the Mahindra Thar.

    http://www.caradvice.com.au/413480/mahindra-thar-hardcore-off-roader-could-be-coming-to-australia/

    http://www.caradvice.com.au/416194/mahindra-thar-quick-drive-review/

    • 0 avatar

      I believe that Tim is traveling this week. I’ve been busy with a new grandson and some issues with my elderly mother.

      Why call it a Chicken Tax? The tax on small pickups was retaliatory in response to Germany and France putting tariffs on U.S. chicken exports.

      The proposed tariffs on steel and aluminum are tied to other countries’ trade policies on those very products, not unrelated items like chickens or widgets.

      I’m no big fan of tariffs and protectionism in general. A friend of mine who is pretty smart has run some numbers and he thinks Trump’s proposed tariffs would be a net wash when you include increased costs on imports as well as GDP growth from more domestic steel and aluminum production. If it’s a net wash, why do it? Why favor steel workers over people who turn steel into finished goods?

      So far the tariffs aren’t in force. I try to pay attention to what President Trump does, not what he says. He says a lot of things. Some of it is for effect. Some of it is just to annoy his opponents. Some of it is trial balloonage. Some of it is stream of consciousness. Some of it is good cop, some is bad cop.

      • 0 avatar
        Big Al from Oz

        Ronnie,
        I’m using the term as it should. I do know it’s not the Chicken Tax per say, but just as ridiculous. It will cost money, like the real chicken tax does allowing for those huge profits on pickups. Lack of competition.

        I don’t know why people think that protectionism, protects. This metal tax will destroy much more than it saves, like the Chicken Tax on pickups.

        It seems many need to realise most jobs are moving to automation, and people need to realise, even in Australia that this isn’t the lovely 50s.

        The world has and is changing rapidly and being an isolationist will not achieve.

        I do believe the rest of the world will work around the US and leave the US on its own. This tax is preventable.

        I have noticed that many view life in the US similar to a Superman movie. The villans are out to destroy us, when this is not the case. Many must realise the US is not that special, no more special than any other country.

        You want prosperity, then earn it. This isn’t golf, and view if we give ourselves a handicap we can win won’t work either. The US is the largest economy in the world, but it’s influence is waning.

        Go back thirty years plus and the saying went “if the US sneezes the world gets a cold”. This just isn’t the case.

        I’ll bet my balls the Chinese will target Boeing, which is the real gem in the US and what the US does best, not GM or Ford.

      • 0 avatar
        Big Al from Oz

        Thanks for the info regarding Tim. Sorry I should of added that.

        By, the way, contrary to what many consider, I’m not anti American, I’m probably more pro American than some who comment here.

        I just think the US can do better. The world relies on the US and it’s leadership and Trump is just pi$$ing the US’es best friends off. This isn’t good for business.

        Trump needs to be put out to pasture.

        • 0 avatar
          thelaine

          You should hear what he says about you.

        • 0 avatar
          DenverMike

          @BAFO – Mahindra could make it street legal, US emissions and safety compliant, skirt the chicken tax and still price it competitively. But the deal breaker would be something called US “Consumer Protection Acts” or “Lemon Laws”. That’s something completely foreign to global automakers of dubious quality and craftsmanship.

          That’s why trucks like these don’t show up to bring down the profits of “Protected” USA pickups, “in theory”. But their obscene profitability comes only from “volume”, not (transactional) prices. Not that any global pickup (in existence) on the planet could truly “compete” with US pickups, especially 1/2 tons to HDs.

          Note how weak the profits of the “Protected” Tundra/Titans are, while selling for far more cash than Big 3 half tons, pound for pound and after rebates.

  • avatar
    krhodes1

    I’d like to see a diesel that ISN’T fuel injected…

    Nifty little critter – if I lived in one of the golf communities around here I’d rock one instead of the ubiquitous fancy golf carts.

    • 0 avatar
      Big Al from Oz

      krhodes1,
      This is near on impossible as fuel delivery has to be more exacting than a gasoline engine. I don’t know if you are old enough to remember points, distributors, vacuum advance, etc. If you are you used to be able to keep an engine running even by change the ignition timing massively (not that the engine was efficient).

      With diesel being compression ignition the fuel requires to be delivered at the exact moment, under pressure and atomised. Our airport fire department was charged with keeping the runway clear of any debris and has a street sweeper.

      Anyway, they parked it at the mechanics workshop complaining it would shut down. The oil seal in the turbo allowed the engine sump oil to be pumped straight into the turbo compressing it and sending it on through to the engine. The fireman parked it “idling” and left leaving a note. Our jet engine workshop was located adjacent to the mechanics shop and we watched the sweeper burn to the ground.

      What’s funny when a pre-prepared fire drill is organised all is fast, well this took them a little longer to arrive allowing the vehicle to get really burning.

      I have seen a diesel engine continue to run when an oil seal in the turbo sh!t itself. It was rather humourous. Our airport fire de

  • avatar
    ernest

    I LOVE it. Closest place I could drive it is… oh hell, right on the other side of my fence. Throw it on a utility trailer, take it 20 miles, and the entire Cascade Mountain Range is your playground.

    Bet my son could rock one on the island…

  • avatar

    While technically it isn’t a car or truck since the Roxor is off-road only, but the factory that Mahindra is building in Auburn Hills to make it is the first new automotive assembly plant to be built in Michigan in decades. I think GM’s Orion plant is the newest and that’s over 30 years old. Yes, I know the other plants have been updated with 9 and 10 figure investments but in terms of an all-new factory, this is the first in years.

    • 0 avatar
      Big Al from Oz

      Ronnie,
      It’s good to see a manufacturer setting up shop.

      I would think this plant would be more of a pilot operation.

      India is not a bad country to do business with, it’s a Democracy, with massive potential if the ruling class (0.1%) are put in their place a little better.

      You can see how much it costs in the US to manufacture. The Indian made version we are getting for a few grand more is far better, except for the IFS.

  • avatar
    Big Al from Oz

    It seems the US might be getting the poverty pack Mahindra! Wow.

  • avatar
    scott25

    Have to say I didn’t see that price coming, I figured it’d be 8 or 9 grand at most when I saw how simple it was. Aren’t normal side by sides much more mechanically advanced than this yet barely more expensive. This just has the advantage of looking cool and having a manual, but that’s it.

  • avatar
    notwhoithink

    Uh…nope. For $15.5k you can get yourself a used Wrangler in decent condition that will be considerably more capable, functional, and can be driven on the roads. And when the used Wrangler needs repairs you’d actually be able to get parts.

    Not a chance I’d even consider one of these things.

    • 0 avatar
      zipper69

      It would get you an ’08 with 65k to 190k on the odo, most on Autotrader also have a ton of aftermarket toys fitted, wheels, suspension, lights, winches and upgraded seating…

  • avatar
    Sobro

    “It is rated to tow 3,490 lbs … but only up to 15 mph”, MSRP $15,500

    Polaris General is rated at 1500 lbs towing, probably at a higher rate of speed, MSRP ~$16,000

    Many hunters tow an old camper into the woods to use as a hunting cabin. They also trailer parts for deer stands. Now they won’t have to worry about scratching their $65,000 GMC.

  • avatar
    DownUnder2014

    I’m interested to see how sales will pan out in the US…I would probably rather buy a Wrangler but it would be nice to have an alternative…

  • avatar
    Garrett

    How to drive this on road, with no issues:

    1) move to a state where they call a license plate a “tag”
    2) get piece of cardboard and a marker
    3) wire “TAG APPLIED FOR” on cardboard
    4) mount it up
    5) only drive on roads where you don’t need to go over 45mph

  • avatar
    thegamper

    I love it! I love it because it looks like a an original Jeep. It’s a complete novelty and that it’s appeal. Just about any used 4×4 is a better value by a wide margin. Limited towing, not street legal, 45 mph top speed….really….that’s it? There is literally no reason to own this unless you are simply a guy with some extra money, an off road hobby, a farm or large tract of land. It’s a toy with no practical application considering the multitude of better options at the price. But the novelty will sell it to folks with $20k burning a hole in their pocket.

  • avatar
    ernest

    I’m contemplating the $$$’s we’ve got wrapped up in two quads. In all, $15K ain’t that much for that little guy. Wonder if it’ll fit in a toy hauler?

    I’ve said this before and I’ll say it again- there’s nothing more entertaining than rednecks with money.

  • avatar
    Lou_BC

    If one considers the fan base for Jeep based rock crawlers, and if the underpinnings on this truck are robust enough, it might pick up a loyal following in the off-road world. Too bad it didn’t come with a bigger power plant.

  • avatar
    jcisne

    A Suzuki Jimny is a much better option.

  • avatar
    gasser

    How in the world can some of you guys get this thing approved for on road use?? I would expect it needs to demonstrate all the federal requirements like redundant braking systems, crash worthiness, back up cameras, etc., etc. Some states even have smog inspections, for which there wouldn’t even be a listed protocol on testing machinery.

  • avatar
    Feds

    Let’s say I had a rusty old CJ sitting in my back yard. Let’s say it was economically beyond repair. What would stop me from buying one of these, sliding the VIN tag and the grille from my rusty CJ to my shiny new ROXOR and getting back on the road in my classic “Jeep”?

    • 0 avatar
      jcisne

      Common sense should stop you from doing that…messing with a vehicle’s VIN tag is probably a felony.

      • 0 avatar
        Feds

        Technically, sure. And California busted Boyd for a Ship of Theseus fraud on the same grounds.

        But If I can order a brand new frame, tub, and axles from OMIX ADA, and local laws allow engine swaps, at what point does a ROXOR stop being a ROXOR and start being pre-assembled restoration parts?

  • avatar
    jcisne

    They would sell millions of them in the US if they offered this machine gun option…they could call it the “Second Ammendment Edition”.

    http://www.alsfirearmsblog.com/wp-content/gallery/military-vehicles/1951-Willys-Jeep-4cyl-with-.50cal-Machine-Gun-Rear-Side-View.jpg

  • avatar
    TheEndlessEnigma

    Cue the pending lawsuit from Chrysler for all kinds on intellectual property violations. The visual cues from this thing SCREAM Jeep in a non-Jeep product; one would think the Chinese were involved with this.

  • avatar
    zipper69

    It would get you an ’08 with 65k to 190k on the odo, most on Autotrader also have a ton of aftermarket toys fitted, wheels, suspension, lights, winches and upgraded seating…

  • avatar
    jdmcomp

    Can I get the flat fender model? Please Please Please


Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • SCE to AUX: This takes salesman pressure to another level.
  • sgeffe: I’ve always parked on the end of rows when possible with my current car. It’s mostly worked; my main scratch...
  • JohnTaurus: Should be here next week!
  • ravenuer: So, you’ve seemed to have stayed in hotels before, heh?
  • JohnTaurus: +1

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States