Ace of Base: 2018 Mahindra ROXOR Classic

Matthew Guy
by Matthew Guy

The machine you see before you isn’t a Jeep CJ from the ‘70s. Nor is it a Jeep CJ from the ‘80s. Despite its familiar shape, googly round eyes, and a front bumper sticking out like a spoilt child’s bottom lip, not one cent of the cash outlaid by customer will line FCA’s coffers.

It’s the Mahindra ROXOR – an off-roader from an Indian company, built in America, the Willys way. Got that?

Mahindra has been making noise for ages about entering the North American market, showing various small pickup trucks and other machinery before finally pulling the trigger in 2017, establishing a base of operations and signing up a team of powersports dealers.

The ROXOR is an off-road only machine featuring a growly 2.5-liter inline-four turbodiesel under its Jeepy hood. A grand total of 62 horsepower and 144 lb-ft of barely-off-idle torque is on tap to move its 3000+lb mass. Given the thing doesn’t have any doors or roof, the ROXOR must be made of lead. It tops out at 45 mph.

Any machine which straddles the line between on-road ‘wheelers like the Jeep Wrangler and off-road busters like the Polaris RZR side-by-side deserves closer examination. The ROXOR neatly splits the difference in length between those two machines, measuring 148 inches in length compared to the Wrangler’s 166.6-inch and the RZR’s 119-inch shadows.

It is rated to tow 3,490 lbs, but only at 15 mph. A true five-speed manual complete with a spindly shifter poking through the transmission is the gearbox on offer, so operators can poke at a clutch pedal with their left foot, something not required in a traditional side-by-side from Polaris or Can-Am. Naturally, the ROXOR is four-wheel drive with a two-speed transfer case and nine inches of ground clearance.

Electric Blue and Fire Engine Red are the two extroverted colors, while Wimbledon White and Inky Black take care of the greyscale. None of the four add a penny to the ROXOR’s $14,999 base price for the Classic trim shown here. Mahindra will sell you a winch and front bumper for the princely sum of $1500; save your cash and buy your own unit after the fact for less.

Other accessories are available on the Classic trim, such as a light bar like the ones found on brodozers and grab handles for passengers. The twin halogen peepers up front will illuminate your path just fine. As for your passengers, well, if they fall out that’s their own fault. Interior trappings are decidedly Spartan, with a single gauge peeping back at the driver and a couple of seat boxes for storage. An LE trim adds $3,250 and some of these accessories but doesn’t make the ROXOR any more capable off-road.

The ROXOR is a great blend of old school simplicity and current technology. Nine-inch disc brakes up front mean the thing will actually stop when you ask it to, unlike early CJs whose front drums were not so much brakes as they were ‘hesitators’ or ‘delayers’. Despite these upgrades, the rest of the unit looks as if it can be fixed with a stout hammer.

For a single George Washington under $15,000, the ROXOR is priced right in the thick of its powersports competition. Given its unique properties, a more car-like style of operation than a traditional side-by-side, and undeniable cool factor, the base ROXOR earns its spot on our Ace of Base list.

Just remember: it’s not a Jeep … even if some early CJ parts do fit. Don’t forget to stay off-road.

[Images: Mahindra]

Not every base model has aced it. The ones which have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments. Naturally, feel free to eviscerate our selection.

The model above is shown in American dollars with American options and trim, absent of extraneous and annoying fees. As always, your dealer may sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 33 comments
  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
Next